Marketers Wake Up...Get Those Phone #s
Jun 12, 2017
Marketers wake up! Time to get those mobile phone numbers. There are lots of good applications for using SMS text. Off the top of my head, I can think of one immediately. Every restaurant chain should get every customer's mobile phone number. What an opportunity to hit those customers with time sensitive offers, right before it's time to go to lunch or on their way home to dinner. But, that is just one industry and I can think of lots of others (especially retail) that can benefit if you can develop the right offers to drive response. Remember though the initial offer to get that customer to give up their phone number is going to be key…direct marketing 101. Read more...
Dudley Stevenson, founder and CEO of DWS Associates, has over thirty-five years’ experience in consumer marketing, business-to-business marketing, and direct marketing, including developing, planning, and implementing go-to-market strategies. He's also the author of "Marketing Direct: Breaking Through The Clutter." Working with organizations ranging from start-ups to Fortune 100 companies, he and his team have helped clients such as IBM, Sony, Neiman Marcus, Arizona Highways, Marshall Field & Co., Mrs. Field’s, UNICEF, and Patagonia implement successful direct marketing programs. A longtime member of the Direct Marketing Association and the American Marketing Association, Stevenson is also a sought-after speaker. He’s given hundreds of presentations and workshops on marketing and direct marketing. His “Marketing Planning 101” workshop alone has reached more than 100,000 marketing and sales professionals.