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  • Blog
    • 2019
      • 01
        • Market Opportunity Assessment: Why You Need One & 5 Key Steps
        • Enrollment Management: Navigating Disruption to Achieve Success
      • 02
      • 03
        • 49% of retailers name in-store mobile experience a top priority
        • 2019 Digital Marketing Trends & Gen Z
      • 04
        • Enrollment Management: Shifting Demographics & Shrinking Population
        • Smart College Recruitment Targets Wisely Using Segmentation
      • 05
        • Email Marketing Tips
    • 2018
      • 01
        • The hidden cost of selling direct – the returns game
        • 2018 Lead Generation & Recruitment Predictions & Tips
        • How's your marketing?
        • The Offer - How To Make One They Can't Refuse
        • Successful Product Development
        • How Direct Makes Digital Better
        • Questions That You Need To Answer
        • Do You Know What Your Competition Is Doing?
      • 02
        • The Marketing Planning Process...Doing It Right!
        • Managing The Sales Pipeline
      • 03
        • Being Prepared for Change (Why You Need Market Intelligence to Drive Revenue Growth)
        • Competitor Update: Coursera Coming to Eat Your Lunch
        • Discussion: Why Should Your Institution Exist in the 21st Century?
        • Discussion: Should Your College Exist in the 21st Century?
        • Welcome Back: Former Students, Graduates
        • Adult Students: Thoughts on the Chronicle's Report
      • 04
        • Avalanche of Dreck...Are you part of the problem?
        • Profile of the Average Online Student
        • You Can't Make It Up In Volume
      • 05
        • Simple Guide to Creating Profitable Personas
        • Amazon Losing Billions - You Should Be Scared
        • Comment: Why Most CMOs are Failing
        • Marketing Personalization...Most of It Isn't
        • Amazon's "Try Before You Buy"
        • Are Shoppers Really That Resistant to Self-Checkout?
        • B.A.N.T. May Be Old, But It Still Works
        • All The Martech In The World Won't Make You a Marketer
        • 9 Tips For Writing Effective PPC Ads
        • Blogging: 5 Reasons Why & 5 Tips for Success
        • The 4 Step Welcome Email Series
      • 06
        • The Lead Management Game - Winning Or Losing?
        • Part 1: Podcasts Should You Start Your Own Podcast?
        • Part 1: Blogs: Should You Start A Blog?
        • 8 Simple Ways to Increase Enrollments
      • 07
        • PART 2: Podcasts: Develop Your Plan
        • Should You Buy or Generate Your Own Leads?
        • How to Overcome the 3 Reasons Most Miss Their Enrollment Goals
      • 08
        • Contact Strategy: People Buy From People
        • 2 Commonly Overlooked Causes for Enrollment Shortfalls - And How to Fix Them
        • Designing and Writing Effective Direct Mail Packages
      • 09
      • 10
      • 11
        • Developing Your Content Marketing Strategy
        • How Content Marketing Can Increase Enrollments, Retention
    • 2017
      • 01
        • Influencer Marketing: More Confusion Over Simple Concept
        • 10+ Reasons Why Most College Marketing/Enrollment Plans Fail & How to Avoid Them
        • Marketing Planning 101 - Are You?
        • Are CMOs' Jobs in Jeopardy?
        • Lead Flow Planning - Getting It Right
        • Omni Channel or Not? Retail Survival or Not?
      • 02
        • Announcing Our New Enhanced On-Demand Services for Adult, Graduate and Continuing Education Programs
        • Tips for Great Direct Response Radio
        • Email Design Tips
        • Data-Driven Marketing...It's As Old As Index Cards, And Then Some...
        • Why They ain’t buying what you’re sellin’
      • 03
        • New Degree Programs: What You Must Learn from Google, Amazon and Apple
        • Student Recruitment & Retention Goes to the Movies
        • Just Outsource It!
      • 04
        • Why You’re Not Answering Their Questions
        • Adult Students: Are You Serious or Just Screwing Around?
        • Is Your Brand Safe?
        • Ask Questions
        • Event Marketing for Adult Enrollments
        • Retail is Not Dead!
        • Pros & Cons of In House Agency
        • Is Affiliate Marketing for Your Business?
        • Webinar: 7 Proven Techniques for Increasing Adult Student Enrollments
        • False Victories
      • 05
        • Bring Programmatic Adv In House? Yes? No?
        • Call Attribution Tech - Do you need it?
        • Are you losing sales people?
        • Webinar: Adult Student Retention
        • Is ‘eMail Blindness’ Killing Your Business?
      • 06
        • Direct Mail Tips for More Effective Student Recruitment
        • Marketers Wake Up...Get Those Phone #s
        • The Secret to Successfully Providing Life-long Learning
        • Higher Ed Marketing Podcast 3: Web Forms
        • Higher Ed Marketing Podcast 4: Thank you page
      • 07
        • 2 Secrets to Achieving Adult Enrollment Goals
        • Social Worship
        • The Amazon Effect...Are You Ready?
        • Old Ways Don't Open New Doors
      • 08
        • Early Results: Adult Student Recruitment Effectiveness Part I of II
        • Early Results: Adult Student Recruitment Effectiveness Part II of II
        • Webinar: Competitive Intelligence 101
        • How to Say the Right Thing so More Adults Enroll
        • Clear Communications, not Content Marketing, is Key to Achieving Adult Enrollment Goals
      • 09
        • Are You Listening Carefully? Asking the Right Questions?
        • Missing Unrealistic Goals
      • 10
        • What Are You Putting Into Your Sales Pipeline
        • Competitive Intelligence - What is it? Why do you need it?
      • 11
        • Yes, You Do Have the Budget
      • 12
        • Enrollment Opportunity: Under-served Segments
        • Why Colleges Are Failing to Achieve Adult Enrollment Goals
    • 2016
      • 01
        • Direct Marketing Planning
        • How Many Leads Do Our Sales Executives Need?
        • The Drones Are Coming!
        • New Study Identifies Opportunities to Improve Student Recruitment
        • Outbound Telemarketing Missing Opportunities As Part of College Student Recruitment
        • Student Retention Tips for 2016
        • Advantages of Direct Marketing
        • 6 Tips to Improve Your College's Content Marketing Performance
      • 02
        • Lead Flow Planning - Getting It Right
        • Are You Sitting Around Waiting for Business?
        • Get More Our of Your CRM Investment
        • Tips for Building Affordable, Effective Marketing Research Program
        • Smart College Recruitment Targets Wisely Using Segmentation
      • 03
        • Marketer's Toolkit Goes Mobile
        • A/B Testing: Some Important Rules to Follow
        • Targeting is Not Rocket Science
        • Snap Chat for Student Recruitment
        • Colleges Must Lead the Way in Marketing to Millennials
        • How Many Leads Do You Need?
        • Do You Know What a "Lead" Is?
        • Do You Know How Many Sales Leads You Need? Find Out With...
        • Content Marketing: It's a Mess
      • 04
        • What Is The Best Marketing Channel?
        • Do You Need a Marketing Plan?
        • Data Analytics Improve Enrollment Performance
        • Why Facilitated Strategic Planning Workshops are Most Effective for Your College...
        • Common Social Media Challenges and Solutions
        • 8 1/2 Common Errors in the Student Recruitment Process
      • 05
        • Differentiation - Colleges Need to Be Uniquely Valuable
        • Non-Traditional Students: Tips to Attract & Retain
        • Market Planning Process
        • Market Analysis - Identify Your Target Markets
        • Catalog Business Plan
        • 10 Common Digital Marketing Mistakes & Solutions
        • Tips for Recruiting Millennials to Your College
        • How to Lower New Student Acquisition Costs
      • 06
        • Your Website Needs Help
        • Better Adwords Performance ASAP
        • Higher Education Marketing Assessment Tool: A Demo
        • Join Marketing Connection Today
        • Marketers Are Focused On the Wrong Things
        • Marketing...It's About the Numbers
        • Colleges Without Market Research: Penny-Wise, Pound Foolish
        • Top Benefits You Enjoy From a Mystery Shopper Audit
      • 07
        • The Future of Content Marketing
        • Pokemon Go: Student Recruitment & Retention?
        • Whatever the Channel: Marketing Success Depends on 5 Factors
        • When Your Customers Aren't Your Customers - Social Media Pitfalls
        • Content Marketing Success
        • Why You Can't Afford to Pass on a Retention Audit
      • 08
        • Your Trouble With Adwords
        • You Can't Recruit & Retain if You Don't Know Your Audience
        • Facebook Live for Student Recruitment
        • How to Make Significant Improvements to Student Recruitment Results
      • 09
        • Why Facilitated Strategic Planning Workshops are Most Effective for Your College...
        • Video Marketing: Tips for Greater Success
        • The Details Are in the Plans
        • Digital Metrics: How Much is Real & How Much is Bullshit?
        • Video Content Marketing: Tips for Greater Success
      • 10
        • How You Can Enroll More Non-Traditional Students
        • Your Email Metrics Are Wrong
        • Too Much Content Too Much Waste
        • How Asking the Right Questions Can Increase Enrollments
        • Content Marketing for Higher Education Recruitment and Retention
      • 11
        • 5 Ways to Increase Graduate School Enrollments by Leveraging Data
        • Big Data, Predictive Analytics & Marketing Research Strike Out in Election 2016
      • 12
    • 2015
      • 11
        • Black Friday - Cyber Monday - Trends
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    • Free Marketing Toolkit With Purchase of Book
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Category List

Marketing (2)
Strategic Marketing Planning (2)
Omni Channel Marketing (1)
Mobile Marketing (1)
Sales Management (1)
Content Marketing (2)
Marketing Strategy (2)
Webinar (2)
Retailing (1)
Marketing Communications (3)
Competitive Intelligence (1)
Telemarketing (1)
Student Recruitment (2)
Podcast: Higher Ed (4)
Digital Marketing (1)
Advertising (1)
Marketing Management (1)
Higher Education Marketing (14)
Direct Marketing (3)
Lead Management (2)
Marketing Planning (1)
CRM (1)
Email Marketing (1)

Tag List

Marketing Research (3)
Customer Retention (1)
CMO (1)
Segmentation (1)
Outsourcing (1)
Assessments (1)
Direct Response (1)
Content Markteing (2)
Email Marketing (2)
Direct Response Email (1)
Email (1)
Post-traditional Students (1)
Sales Management (1)
Marketing Media (1)
DR Radio (1)
Enrollment Management (1)
CRM (1)
Retail Marketing (3)
Internet Marketing (1)
paid media (1)
Student Satisfaction (1)
Strategic Planning (1)
Adult Students (3)
Selling (1)
Data-Driven Marketing (1)
Lifelong Learning (1)
Customer Acquistion (1)
SMS Text (1)
Call Center (1)
Inbound Marketing (1)
Higher Education Marketing (8)
Thank you page (1)
Marketing Strategy (3)
Creative (1)
Multi Channel Marketing (1)
Social Media (1)
On Demand Marketing (1)
Lead Generation (2)
Marketing Management (1)
Mobile Marketing (1)
Online Marketing (1)
Mystery Shopper Audit (1)
Retailing (2)
Marketing Channels (2)
Adult Student Retention (1)
Digital Marketing (1)
Affiliate Marketing (1)
earned media (1)
Marketing Planning (1)
Media Buying (1)
Setting Goals (1)
Omni Channel Marketing (1)
Competitive Analysis (2)
Student Retention (3)
Key Metrics (1)
Competitive Intelligence (2)
Marketing Promotions (1)
Student Success (1)
Student Recruitment (8)
New Program Development (1)
Integrated Marketing Communications (1)
Nurturing (1)
Broadcast Direct Response (1)
Database Marketing (1)
Higher Education (7)
Event Marketing (1)
Webinar (2)
eCommerce (2)
Sales (1)
Direct Mail (1)
Social Media Marketing (2)
Content Marketing (1)
Catalog Marketing (1)
Strategic Market Planning (1)
influencer marketing (1)
Demand Generation (1)
Lead Management (2)
Advertising (4)
Dave Freeman (3)
Telemarketing (1)
Marketing (4)
Student Enrollments (1)
Lead Nurturing (2)
Direct Marketing (3)
Web Forms (1)
Marketing Communications (6)

Tag Cloud

Direct ResponseCustomer AcquistionCatalog MarketingLead Generationinfluencer marketingDave FreemanEmail MarketingMarketing MediaDirect MailContent MarketingMystery Shopper AuditStudent SuccessSales ManagementRetail MarketingKey MetricsDatabase MarketingTelemarketingHigher EducationMarketing ChannelsLead ManagementDR RadioeCommerceData-Driven MarketingSetting GoalsWeb FormsMarketing PlanningDirect Response EmailContent MarkteingStrategic Market PlanningLifelong LearningAdult Student RetentionNurturingMarketing ResearchAdult StudentsCustomer RetentionCRMSocial Media MarketingCMOMobile MarketingSegmentationMarketing PromotionsMedia Buyingearned mediaStudent SatisfactionStudent RecruitmentSocial MediaDirect MarketingSMS TextEmailNew Program DevelopmentCall CenterOn Demand MarketingStudent EnrollmentsSellingCompetitive AnalysisOmni Channel MarketingHigher Education MarketingMarketingOutsourcingWebinarSalesThank you pageInbound MarketingAdvertisingAssessmentspaid mediaMarketing CommunicationsStrategic PlanningOnline MarketingDigital MarketingMulti Channel MarketingRetailingMarketing ManagementMarketing StrategyBroadcast Direct ResponseStudent RetentionCreativeEvent MarketingLead NurturingInternet MarketingIntegrated Marketing CommunicationsAffiliate MarketingCompetitive IntelligenceDemand GenerationEnrollment ManagementPost-traditional Students


Archive

2017

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2018

  • Jan
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  • Jun
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2019

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0 comments

Why Colleges Are Failing to Achieve Adult Enrollment Goals

Dec 28, 2017

Category: Content Marketing

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Tags : Higher Education Marketing, Higher Education

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Enrollment Opportunity: Under-served Segments

Dec 10, 2017

Category: Higher Education Marketing

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Tags : Higher Education Marketing, Segmentation

0 comments

Yes, You Do Have the Budget

Nov 22, 2017

Category:

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Competitive Intelligence - What is it? Why do you need it?

Oct 17, 2017

Category: Competitive Intelligence

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Competitive Intelligence is an important and often overlooked requirement of strategic planning for any business.

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Tags : Competitive Intelligence, Competitive Analysis

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What Are You Putting Into Your Sales Pipeline

Oct 09, 2017

Category: Lead Management

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This is an important question and it really hings on the most basic of issues. What is a sales "lead?" It's not necessarily someone that has filled out a web form requesting information. So you need to identify other critical factors that really determine whether a "lead" is a potential "sales lead."

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Tags : Lead Generation, Lead Management, Lead Nurturing

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Missing Unrealistic Goals

Sep 30, 2017

Category: Higher Education Marketing

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Tags : Strategic Planning, Higher Education Marketing, Higher Education

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Are You Listening Carefully? Asking the Right Questions?

Sep 15, 2017

Category: Higher Education Marketing

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Tags : Student Recruitment, Marketing Communications, Marketing Research

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Clear Communications, not Content Marketing, is Key to Achieving Adult Enrollment Goals

Aug 21, 2017

Category: Content Marketing

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Tags : Content Markteing, Higher Education Marketing, Marketing Communications, Higher Education

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How to Say the Right Thing so More Adults Enroll

Aug 21, 2017

Category: Marketing Communications

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Tags : Higher Education Marketing, Content Marketing, Marketing Communications, Higher Education

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Webinar: Competitive Intelligence 101

Aug 13, 2017

Category: Webinar

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Tags : Competitive Intelligence, Competitive Analysis, Higher Education, Marketing Research

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