White Paper - Direct Response Advertising Circulation Planning

Circulation planning is not media planning, even though circulation planning involves selecting media channels and mediums.   Circulation planning is a much more rigorous approach to media and contact universe selection.  Unlike media planning, circulation planning generally involves performing a breakeven analysis on the selected media or advertisement.  Generally, all media used in a circulation plan have been or are being tested for continued use.  This white paper discusses the strategies and processes that you need to follow to run successful marketing campaigns.

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Areas of Interest	B2B Marketing  B2C Marketing  Higher Education Marketing  Retail, eCommerce, Catalog Marketing
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