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Marketing Personalization...Most of It Isn't

There is a lot of talk in the industry about personalizing the buyer experience and a lot of press is given to the subject of marketing personalization. What's good, what's not, how much should you use it and where? Consumers have their own view. How s…
There is personalization and then there is good marketing personalization... There is a lot of talk in the industry about personalizing the buyer experience and a lot of press… https://www.dwsassociates.com/blog/2018/05/personalizationmost-it-isnt/

Smart College Recruitment Targets Wisely Using Segmentation

Your successful students share certain traits – and you should be using that insight to drive your recruitment efforts because you want to attract those most likely to enroll and succeed. So why do so many college recruitment strategies have such vague de…
Your successful students share certain traits – and you should be using that insight to drive your recruitment efforts because you want to attract those most likely to enroll and… https://www.dwsassociates.com/blog/2016/02/smart-college-recruitment-targets-wisely-using-segmentation/

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Marketing Personalization...Most of It Isn't

Smart College Recruitment Targets Wisely Using Segmentation