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DR Radio Predictive Modeling Marketing Collateral Adwords Martech Lead Nurturing Customer Acquisition Marketing Strategy Search Engine Marketing Product Development Gen Z SEM Enrollment Management Outsourcing Omni Channel Marketing influencer marketing Database Marketing Student Satisfaction Market Segmentation Telemarketing Generation Z Demand Generation On Demand Marketing Marketing Tools SMS Text Social Media Event Marketing Retailing Direct Mail Marketing Automation Blog Adult Students Marcom Customer Service Affiliate Marketing Adult Student Retention Data Analytics Competitive Intelligence Profits Marketing Assessment retail Targeting & Segmentation B2C Marketing Market Planning Email Marketing earned media Integrated Marketing Communications CMO Thank you page Business Catalogs Direct Response Market Intelligence Broadcast Direct Response Direct Response Email Social Media Marketing Segmentation Target Market Market Analysis Online Marketing A/B Testing CRM paid media Higher Education Student Recruiting Campaign Student Nurturing Sales Pipeline Marketing Website Design Business Development PPC Ads Student Recruitment Lead Generation eCommerce Consumer Catalogs B2B Marketing Customer Acquistion Process Mapping Direct Marketing Web Forms Strategic Market Planning Adtech Social Media Strategic Planning Retail Marketing Marketing Media Differentiation College Recruitment Market Planning Process Assessments Video Marketing Marketing Communications Offer Development Catalog Marketing Multi Channel Marketing Call Center Marketing Management Marketing Analytics Millennial Marketing Internet Marketing Student Enrollments Revenue Marketing Promotions Setting Goals Customer Retention Student Success Marketing Connection Student Acquisition Mystery Shopper Audit Marketing Audit Sales Management Lead Management New Program Development Post-traditional Students Campaign Planning Marketing Technology Content Marketing Dave Freeman Market Research Mobile Marketing Marketing Planning Sales College Retention Advertising Merchandising Lifelong Learning Email Podcast Personalization Cataloging Student Retention Selling Marketing Research Target Marketing Marketing Channels Creative Webinar Market Testing Market Opportunity Assessment Competitive Analysis Content Markteing DWS Associates Marketing Adult Student Recruitment Data-Driven Marketing Inbound Marketing Higher Education Marketing Digital Marketing eCommerce Product Development Personas Key Metrics Media Buying Nurturing Direct Response Marketing Product

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Competitor Update: Coursera Coming to Eat Your Lunch

Achieving your enrollment goals got a lot tougher this week thanks to Coursera – so the question is, what are you going to do about it? Just the other day, Coursera… https://www.dwsassociates.com/blog/2018/03/competitor-update-coursera-coming-eat-your-lunch/

Discussion: Why Should Your Institution Exist in the 21st Century?

"Colleges must understand the institution’s value proposition if the mission is still relevant and differentiated from its peers, and where the college wishes to be… https://www.dwsassociates.com/blog/2018/03/discussion-why-should-your-institution-exist-21st-century/

Being Prepared for Change (Why You Need Market Intelligence to Drive Revenue Growth)

Change is constant and your ability to drive long-term success is going to be impacted by your ability to gather and analyze market data today that lets you identify… https://www.dwsassociates.com/blog/2018/03/being-prepared-change-why-you-need-market-intelligence/