What is Marketing Mayhem? In the simplest terms, it is the mindless marketing that has been draining profits, wasting productive energy, and creating strategic and tactical confusion in just about every type of business. Why is this happening? A few specifics are below. Mindless use of technology; Imaginative sterility; Misleading and confusing use of language; Taking customers for granted; Want some examples of what Marketing Mayhem has done? We have more technology, analytical tools, and proce…
Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice. Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today’s marketing theory and practice. Remaining true to its gold-standard status, the fourteenth edition includes an overhaul of new material and updated information, and now is available with mymarketinglab–Pearson’s online tutorial and assessment p…
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DWS Associates Marketing Tools
Contains a wide variety of sales, marketing and direct marketing planning and analytical applications, calculators, checklists, charts, presentations, tools and white papers that will help you develop and execute more effective business-to-business (B2B) and business-consumer (B2C) marketing strategies, plans, and programs.
All of our tools are free for use on our website. However, some of them may require that you be a registered member of DWS Associates' Marketing Connection and logged in to use. Should you access a tool that requires registration, simply click the registration / login in box at the top right of this page or any page to register and / or log in.
Marketing Planning Tools
This section contains tools to analyze and plan various aspects of your organization's overall marketing strategies, programs and performance in general.
This section includes tools to assess your organization's customer relationship management processes and practices, as well as applications, customer value and customer retention efforts. The tools range from those designed for a detailed analysis of your organization's customer relationship management to calculators for determining customer life time value and net present value.
Competitive Analysis & Competitive Intelligence Tools
This section includes tools to assess your organization's competitive position. The tools range from those designed for a quick assessment and overview to those designed to conduct a detailed analysis of your organization's and your competitor's competitive position on wide range of factors, including: financial performance, marketing, sales and other factors.
Marcom (Marketing Communications) & Promotions Tools
This section contains tools that you can use for planning and conducting financial analysis of your promotional programs and campaigns, including revenue, profit and loss projections, breakeven analysis, ROI analysis, and "what-if" analysis. The Marcom Section includes the following subsections.
- Planning Tools: This section includes tools for analyzing your current promotional capabilities and activities; planning marketing campaigns and more...from concept to execution. Plus tools for enabling improved communications between on groups that are involved in developing and executing campaigns. The tools are suitable for both B2B and B2C analysis and planning.
- Marketing Calculators: This section includes a wide variety of calculators for analyzing, planning, and doing "what-if" analysis on marketing campaigns.
- Direct Marketing Tools: The section contains a wide variety of direct marketing planning and analytical applications, calculators, checklists, charts, presentations, tools and white papers that will help you develop and execute more effective business-to-business (B2B) and business-consumer (B2C) direct marketing strategies, plans, and programs.
- Digital / Social Media Marketing Tools: This section includes tools for analyzing and planning your digital marketing and social media marketing, including e-mail and web advertising.
Trade Show - Event Marketing Planning Tools
This section on trade show and event marketing includes tools that will help you better plan and manage your participation and sponsorship at events.
Product Marketing Tools
The tools in this section are primarily focused on product marketing which deals with marketing products to customers and prospects, and others. These tools will help you launch new products into the marketplace. Also included are tools more generally associated with product management, the process of analyzing status of existing products and developing new products.
Sales Planning & Management Tools
The sales management and sales planning tools in this section will help you set sales targets, quotas, forecast sales, and plan and manage demand generation programs. Tools include: sales capabilities assessment to help you analyze the effectiveness of your sales organization and programs; sales force account management tools; lead and sales forecasting tools, and other tools designed to help you achieve your overall sales and profit goals.
eCommerce, Catalog, Retail Marketing Tools
This section includes planning and financial analysis tools for eCommerce, catalogs and retail marketers.
Higher Education Marketing Tools
This section includes planning and analysis tools for higher educational marketers from enrollment management / student acquisition to student retention.