Category List

Omni Channel Marketing (1)
Webinar (2)
Marketing Management (1)
Marketing Channels (1)
eCommerce (5)
Higher Education Marketing (55)
SEM (2)
Podcast: Higher Ed (4)
Marketing (4)
Content Marketing (16)
Strategic Marketing Planning (3)
Email Marketing (3)
Internet Marketing (1)
Marketing Connection (1)
Lead Management (7)
Social Media Marketing (2)
Demand Generation (1)
CRM (1)
Advertising (1)
Marketing Tools (1)
Catalog Marketing (2)
Marketing Strategy (2)
Digital Marketing (3)
Marketing Analytics (1)
Telemarketing (1)
Retailing (2)
Marketing Communications (4)
Direct Marketing (9)
Student Recruitment (4)
Mobile Marketing (1)
Retail Marketing (1)
Martech (1)
Market Opportunity Assessment (1)
Market Research (4)
Target Marketing (1)
Customer Acquisition (4)
Marketing Planning (7)
Competitive Intelligence (2)
B2B Marketing (1)
Sales Management (3)

Tag List

influencer marketing (1)
Affiliate Marketing (1)
SMS Text (1)
Marketing Connection (1)
Product Development (1)
Social Media (1)
Media Buying (1)
PPC Ads (1)
earned media (1)
Marketing Channels (4)
Direct Response (3)
Retail Marketing (9)
Sales Management (2)
Student Recruitment (25)
Target Marketing (2)
Market Intelligence (3)
Database Marketing (1)
Gen Z (2)
Business Catalogs (1)
Competitive Intelligence (7)
Online Marketing (5)
Adult Student Recruitment (1)
eCommerce (9)
Marketing Analytics (1)
Integrated Marketing Communications (1)
Strategic Planning (5)
Data Analytics (2)
Target Market (2)
Process Mapping (1)
Student Acquisition (10)
Direct Marketing (13)
Call Center (1)
Marketing (17)
CRM (3)
Segmentation (5)
Selling (1)
eCommerce Product Development (1)
Direct Response Marketing Product (1)
Marketing Research (3)
DWS Associates Marketing (1)
Creative (2)
paid media (1)
SEM (2)
Dave Freeman (3)
Mystery Shopper Audit (3)
Competitive Analysis (3)
B2C Marketing (1)
Cataloging (1)
Marketing Media (2)
Advertising (5)
Retailing (8)
Market Segmentation (2)
Student Satisfaction (1)
A/B Testing (2)
Customer Acquisition (7)
Strategic Market Planning (4)
Broadcast Direct Response (1)
Lifelong Learning (1)
Marketing Management (1)
Merchandising (2)
Web Forms (1)
Marketing Assessment (2)
College Recruitment (1)
Content Marketing (11)
Customer Retention (2)
DR Radio (1)
Lead Nurturing (11)
Predictive Modeling (1)
Market Planning Process (2)
Student Retention (14)
Market Testing (1)
Marketing Promotions (4)
Adtech (1)
Martech (1)
Higher Education Marketing (21)
Targeting & Segmentation (3)
Marketing Tools (2)
Catalog Marketing (4)
Market Planning (2)
Blog (1)
Marketing Communications (8)
Higher Education (10)
Student Recruiting Campaign (1)
Direct Response Email (2)
Revenue (1)
Website Design (1)
Offer Development (1)
Adult Students (4)
Direct Mail (4)
Personalization (1)
Email (3)
Digital Marketing (9)
Marketing Collateral (2)
Mobile Marketing (2)
Adult Student Retention (1)
retail (3)
Marcom (1)
Lead Management (13)
Outsourcing (1)
Business Development (1)
Differentiation (1)
Customer Acquistion (3)
Personas (3)
Student Nurturing (7)
Post-traditional Students (1)
Adwords (2)
Consumer Catalogs (1)
Event Marketing (1)
Student Success (1)
Thank you page (1)
College Retention (1)
Marketing Audit (1)
Demand Generation (7)
Lead Generation (18)
B2B Marketing (2)
Student Enrollments (1)
Enrollment Management (3)
Market Research (8)
Key Metrics (1)
New Program Development (1)
Video Marketing (2)
Millennial Marketing (1)
Marketing Automation (1)
Marketing Strategy (8)
Setting Goals (1)
Nurturing (1)
Internet Marketing (4)
CMO (1)
Marketing Technology (1)
Search Engine Marketing (1)
Market Analysis (1)
Data-Driven Marketing (1)
Podcast (2)
Assessments (1)
Sales (3)
Email Marketing (5)
Profits (1)
Sales Pipeline (1)
Omni Channel Marketing (2)
Inbound Marketing (1)
Market Opportunity Assessment (2)
Content Markteing (5)
Campaign Planning (1)
Customer Service (1)
On Demand Marketing (1)
Webinar (2)
Generation Z (1)
Social Media (5)
Telemarketing (1)
Social Media Marketing (6)
Marketing Planning (9)
Multi Channel Marketing (3)

Tag Cloud

Website DesignMarketing TechnologyMarketing CommunicationsStudent RecruitmentMartechStudent AcquisitionCatalogingCompetitive IntelligenceMarketing AssessmentTargeting & SegmentationProcess MappingMarket PlanningCustomer ServiceCustomer RetentionMarketing ResearchIntegrated Marketing CommunicationsMarket ResearchInternet MarketingMystery Shopper AuditSearch Engine MarketingNew Program DevelopmentMarketing AuditEmail MarketingOutsourcingWeb FormsCreativeLead GenerationMarcomCall CenterCampaign PlanningSetting GoalsBlogCRMAdult StudentsHigher EducationSocial MediaretailSalesDemand GenerationMarketing ChannelsMarketing PlanningStudent Recruiting CampaignEvent MarketingCustomer AcquistionStrategic PlanningEmailTelemarketingWebinarOffer DevelopmenteCommerce Product DevelopmentDigital MarketingOn Demand MarketingMillennial Marketingpaid mediaStudent NurturingCollege RetentionThank you pagePersonalizationContent MarketingRetail MarketingCollege RecruitmentBroadcast Direct ResponseBusiness CatalogsGen ZMarketingAffiliate MarketingSales PipelineDatabase MarketingDirect ResponseVideo MarketingStudent SuccessPodcastDirect MarketingDave FreemanCompetitive AnalysisStrategic Market PlanningMarket TestingMarket IntelligenceProfitsSocial MediaAdtechMarketing ConnectionDifferentiationContent MarkteingBusiness DevelopmentStudent EnrollmentsProduct DevelopmentMarketing StrategyHigher Education MarketingAdvertisingB2B Marketingearned mediaA/B TestingDR RadioMarketing PromotionsPost-traditional StudentsB2C MarketingRevenueAdult Student RetentionMobile MarketingInbound MarketingTarget MarketingEnrollment ManagementMarketing MediaSEMStudent RetentionData AnalyticsOmni Channel MarketingSellingKey MetricsPredictive ModelingMarketing ToolsDirect Response Marketing ProductMarket AnalysisDirect MailMerchandisingConsumer CatalogsAdult Student RecruitmentAdwordsSegmentationMarket SegmentationMulti Channel MarketingSMS TextMarketing ManagementMarket Opportunity AssessmentData-Driven MarketingStudent Satisfactioninfluencer marketingNurturingMarketing AnalyticsLifelong LearningRetailingCMOMarketing CollateralLead NurturingMarketing AutomationPersonasTarget MarketMedia BuyingOnline MarketingPPC AdsSales ManagementCatalog MarketingDirect Response EmailAssessmentsGeneration ZeCommerceMarket Planning ProcessSocial Media MarketingCustomer AcquisitionDWS Associates MarketingLead Management


Simple Guide to Creating Profitable Personas

May 03, 2018

adult montage.png

Content marketing personas are important - and they don't bite so here are a few tips to help you generate personas that drive great content.

What is a content marketing persona?

Think of a content marketing persona as a composite sketch of a target audience based on validated factors - known things rather than gut assumptions.  And these content marketing persona will drive productive buyer engagement, also known as sales! Without these personas, you're guessing and though you might guess might not. And since you have limited resources to generate maximum profitability, it really is best to take the time to gather the data you need to base decisions off known factors.

Imagine your director had one vision of your customer in their mind.  And the people that report to that director had their own slightly different vision.  Of course, the sales team has their own vision.  As each of these people are involved in creating the content, developing the messaging and offers...they add their own unique vision.  Then, at the end, you have something that partially appeals to the director, the director's team and sales but could be far off from what the customer wants or needs.

Content marketing personas are more than demographics

If you target the consumer market,  it really helps to go beyond gender, age range, income range, marital status and kids in the home under 18-years of age.  Hobbies, interests, media usage and preferences, decision-making process and selection criteria are extremely insightful. And if your target is the business market, you need to understand title, experience, aversion to risk, roles played in the gathering and analysis of information and other key insights.

Your Ideal Customer: B2B Style

What does your ideal customer look like? Act like? To build a picture of that person, give them a name and get answers to questions like these:

Your Ideal Customer: B2C Style

In addition to demographics, what about...

There is no right or wrong content marketing persona

If you were to search Google right now using 'content marketing persona', you would have the usual 8 million or so results in under a full second. 

To save you some time, here are a few I recommend.

Just remember, this is about what works best for you so look around and get acquainted with the options then pick an approach that looks like it would be right for you.  Give it a try and then modify it over time. Personas will change over time based on the fact that people change over time.  Internal and external factors will cause shifts/changes - so this is an on-going process that you will adapt to over the years.      

Tags: Customer Acquistion, Content Markteing, Customer Retention
Category: Content Marketing

Fatal error: Call to a member function getUserUserBio() on null in /home/dwsass5/public_html/packages/problog/helpers/blogify.php on line 370