Category List

Competitive Intelligence (2)
Catalog Marketing (2)
Podcast: Higher Ed (4)
Student Recruitment (4)
Martech (1)
Email Marketing (3)
Marketing Management (1)
Omni Channel Marketing (1)
SEM (2)
Mobile Marketing (1)
Market Opportunity Assessment (1)
Marketing Tools (1)
Target Marketing (1)
Market Research (4)
Marketing Planning (7)
eCommerce (5)
Marketing (4)
Strategic Marketing Planning (3)
Demand Generation (1)
Marketing Channels (1)
Internet Marketing (1)
Marketing Connection (1)
Direct Marketing (9)
Higher Education Marketing (55)
Retailing (2)
Retail Marketing (1)
Lead Management (7)
Webinar (2)
Content Marketing (16)
B2B Marketing (1)
Marketing Analytics (1)
Advertising (1)
Digital Marketing (3)
Customer Acquisition (4)
CRM (1)
Social Media Marketing (2)
Marketing Communications (4)
Telemarketing (1)
Marketing Strategy (2)
Sales Management (3)

Tag List

Call Center (1)
Lifelong Learning (1)
Student Recruitment (25)
CMO (1)
Marketing Communications (8)
Adult Student Retention (1)
Broadcast Direct Response (1)
Advertising (5)
Event Marketing (1)
Targeting & Segmentation (3)
Post-traditional Students (1)
Blog (1)
Sales Management (2)
Email (3)
Telemarketing (1)
B2B Marketing (2)
paid media (1)
Multi Channel Marketing (3)
Cataloging (1)
Market Planning Process (2)
Nurturing (1)
Marketing Management (1)
Omni Channel Marketing (2)
Market Planning (2)
Process Mapping (1)
Integrated Marketing Communications (1)
Social Media (5)
Higher Education (10)
Setting Goals (1)
Inbound Marketing (1)
Retailing (8)
Campaign Planning (1)
Email Marketing (5)
Customer Retention (2)
Social Media (1)
Martech (1)
Direct Marketing (13)
Market Segmentation (2)
Target Marketing (2)
Media Buying (1)
Adult Student Recruitment (1)
A/B Testing (2)
Search Engine Marketing (1)
Predictive Modeling (1)
Enrollment Management (3)
Target Market (2)
Student Recruiting Campaign (1)
Content Marketing (11)
Assessments (1)
CRM (3)
Marketing Channels (4)
Marketing Media (2)
Web Forms (1)
Student Satisfaction (1)
DR Radio (1)
Marketing Promotions (4)
Consumer Catalogs (1)
On Demand Marketing (1)
Market Intelligence (3)
College Retention (1)
Webinar (2)
Marketing Connection (1)
PPC Ads (1)
Direct Response (3)
Market Analysis (1)
Marketing Tools (2)
Millennial Marketing (1)
Creative (2)
Student Nurturing (7)
Direct Mail (4)
College Recruitment (1)
Marketing Audit (1)
Differentiation (1)
Gen Z (2)
Competitive Analysis (3)
B2C Marketing (1)
Online Marketing (5)
Lead Generation (18)
Offer Development (1)
Outsourcing (1)
Thank you page (1)
Demand Generation (7)
Internet Marketing (4)
Marketing Collateral (2)
eCommerce (9)
Student Enrollments (1)
Marketing Technology (1)
Market Testing (1)
Key Metrics (1)
Adwords (2)
Affiliate Marketing (1)
Customer Service (1)
Personalization (1)
Profits (1)
Adult Students (4)
retail (3)
Marcom (1)
influencer marketing (1)
Strategic Market Planning (4)
Video Marketing (2)
Marketing (17)
Data-Driven Marketing (1)
Marketing Automation (1)
Mobile Marketing (2)
Higher Education Marketing (21)
eCommerce Product Development (1)
Revenue (1)
Website Design (1)
Business Catalogs (1)
Strategic Planning (5)
Lead Management (13)
Dave Freeman (3)
Student Acquisition (10)
Product Development (1)
Market Research (8)
Retail Marketing (9)
Adtech (1)
Lead Nurturing (11)
Competitive Intelligence (7)
Mystery Shopper Audit (3)
Marketing Analytics (1)
Customer Acquistion (3)
Merchandising (2)
Marketing Assessment (2)
Direct Response Marketing Product (1)
Podcast (2)
Generation Z (1)
SMS Text (1)
Selling (1)
Content Markteing (5)
SEM (2)
Marketing Research (3)
Marketing Planning (9)
Direct Response Email (2)
Sales (3)
Marketing Strategy (8)
Database Marketing (1)
Student Retention (14)
earned media (1)
Data Analytics (2)
Social Media Marketing (6)
Sales Pipeline (1)
Segmentation (5)
Business Development (1)
Customer Acquisition (7)
Digital Marketing (9)
Student Success (1)
Market Opportunity Assessment (2)
Personas (3)
DWS Associates Marketing (1)
New Program Development (1)
Catalog Marketing (4)

Tag Cloud

Direct MarketingMarketing CommunicationsPredictive ModelingSearch Engine MarketingLead NurturingMarketing CollateralMerchandisingDirect MailSocial Media MarketingTelemarketingMarketingMedia BuyingAdvertisingStudent SuccessCampaign PlanningSales PipelineNurturingSocial MediaOnline MarketingKey MetricsBlogB2B MarketingConsumer CatalogsAdult StudentsInbound MarketingMarket AnalysisHigher Education MarketingCMOBroadcast Direct ResponseStrategic PlanningAdult Student RecruitmentEvent MarketingSales ManagementStudent SatisfactionCustomer AcquistionMarket IntelligenceMarket Planning ProcessSMS TextCatalog MarketingTargeting & SegmentationHigher EducationCRMEmail MarketingeCommerceTarget MarketMarketing Strategyearned mediaContent MarketingProcess MappingCustomer AcquisitionAssessmentsAdtechDifferentiationStudent EnrollmentsCollege RecruitmentIntegrated Marketing CommunicationsEnrollment ManagementStudent AcquisitionBusiness CatalogsStudent NurturingDirect Response EmailMarket PlanningMartechProfitsCustomer ServiceMarket Opportunity AssessmentPersonasThank you pageData AnalyticsTarget MarketingPPC AdsOn Demand MarketingSalesMarketing PlanningContent MarkteingRetail MarketingDatabase MarketingMarketing PromotionsSegmentationeCommerce Product DevelopmentSEMWeb Formsinfluencer marketingPodcastDigital MarketingProduct DevelopmentretailPost-traditional StudentsMarket ResearchMarcomAdult Student RetentionRevenueSocial MediaCatalogingAdwordsDemand GenerationDWS Associates MarketingMobile MarketingRetailingPersonalizationGeneration ZOmni Channel MarketingCreativeNew Program DevelopmentCompetitive IntelligenceLifelong LearningBusiness DevelopmentMarketing ManagementWebinarMulti Channel MarketingCustomer RetentionCollege Retentionpaid mediaStrategic Market PlanningEmailOutsourcingCompetitive AnalysisMarketing ToolsMarket SegmentationMarketing AssessmentCall CenterMarketing AnalyticsStudent RecruitmentLead GenerationMystery Shopper AuditDirect Response Marketing ProductStudent RetentionMarketing TechnologyDirect ResponseMarketing MediaDave FreemanOffer DevelopmentA/B TestingAffiliate MarketingSetting GoalsMarketing AuditInternet MarketingVideo MarketingWebsite DesignMarketing ConnectionDR RadioMarketing ResearchGen ZLead ManagementMarket TestingStudent Recruiting CampaignMarketing ChannelsB2C MarketingSellingData-Driven MarketingMillennial MarketingMarketing Automation


Archive

Simple Guide to Creating Profitable Personas

May 03, 2018

adult montage.png

Content marketing personas are important - and they don't bite so here are a few tips to help you generate personas that drive great content.

What is a content marketing persona?

Think of a content marketing persona as a composite sketch of a target audience based on validated factors - known things rather than gut assumptions.  And these content marketing persona will drive productive buyer engagement, also known as sales! Without these personas, you're guessing and though you might guess right...you might not. And since you have limited resources to generate maximum profitability, it really is best to take the time to gather the data you need to base decisions off known factors.

Imagine your director had one vision of your customer in their mind.  And the people that report to that director had their own slightly different vision.  Of course, the sales team has their own vision.  As each of these people are involved in creating the content, developing the messaging and offers...they add their own unique vision.  Then, at the end, you have something that partially appeals to the director, the director's team and sales but could be far off from what the customer wants or needs.

Content marketing personas are more than demographics

If you target the consumer market,  it really helps to go beyond gender, age range, income range, marital status and kids in the home under 18-years of age.  Hobbies, interests, media usage and preferences, decision-making process and selection criteria are extremely insightful. And if your target is the business market, you need to understand title, experience, aversion to risk, roles played in the gathering and analysis of information and other key insights.

Your Ideal Customer: B2B Style

What does your ideal customer look like? Act like? To build a picture of that person, give them a name and get answers to questions like these:

Your Ideal Customer: B2C Style

In addition to demographics, what about...

There is no right or wrong content marketing persona

If you were to search Google right now using 'content marketing persona', you would have the usual 8 million or so results in under a full second. 

To save you some time, here are a few I recommend.

Just remember, this is about what works best for you so look around and get acquainted with the options then pick an approach that looks like it would be right for you.  Give it a try and then modify it over time. Personas will change over time based on the fact that people change over time.  Internal and external factors will cause shifts/changes - so this is an on-going process that you will adapt to over the years.      



Tags: Customer Acquistion, Content Markteing, Customer Retention
Category: Content Marketing

Fatal error: Call to a member function getUserUserBio() on null in /home/dwsass5/public_html/packages/problog/helpers/blogify.php on line 370