Big Data, Predictive Analytics & Marketing Research Strike Out in Election 2016

Big Data, Predictive Analytics & Marketing Research Strike Out in Election 2016. How could the experts get it so wrong? How can you be sure your next research project delivers you with more accurate insight?

5 Ways to Increase Graduate School Enrollments by Leveraging Data

5 Ways to Increase Graduate School Enrollments by Leveraging Data - so you can work smarter, improve performance and lower costs.

Content Marketing for Higher Education Recruitment and Retention

How can content marketing for higher education recruitment and retention increase enrollments? Read this to find out.

How Asking the Right Questions Can Increase Enrollments

Asking the right questions can help your college increase enrollments – but you also need to have an effective process for capturing the answers, analyzing them and determining how best to put that insight to use.

Too Much Content Too Much Waste

Too much content? How do you know if you're producing too much content and, basically wasting resources? Here's some tips on how to answer the question.

Your Email Metrics Are Wrong

Your email metrics are wrong - so how do you know email is working? Hint: You don't unless you are tracking something you see -like sales.

How You Can Enroll More Non-Traditional Students

How can you enroll more non-traditional students - the first tip is to do a better job of understanding of who they are, what they want, need, expect and perceive. And the other tips help you use that insight to drive enrollments!

Video Content Marketing: Tips for Greater Success

This article gives you tips on creating better video content for more successful marketing programs.

Digital Metrics: How Much is Real & How Much is Bullshit?

The controversy over digital data quality and metrics continues full-bore this week over the quality of data being pitched as what we marketers should be using to measure and evaluate the success of our marketing programs/activities. And, it continues to be proven highly suspect. In this article we talk about that problem and what we as marketers need to do when evaluating programs. What's good, what's not.

The Details Are in the Plans

The details are in the plans - the strategic plans and the go-to-market plans. But many stay away from plans because they think they prevent them from responding to opportunities that come up. Wrong!