Blog Search Tags - Digital

Category List

Tag Cloud

B2B Marketing Marketing Assessment Sales Target Marketing earned media Social Media Market Planning Competitive Analysis Marketing Promotions Direct Response Customer Acquisition influencer marketing paid media Social Media Marketing Market Opportunity Assessment Market Research eCommerce Product Development Website Design Marketing Analytics Marketing Management Lead Generation Business Catalogs Lifelong Learning Personas Dave Freeman Generation Z Marketing Communications Strategic Planning Marketing Automation eCommerce Merchandising Marketing Integrated Marketing Communications Profits Market Segmentation Event Marketing CMO Personalization Database Marketing Marketing Tools Mobile Marketing Student Retention Omni Channel Marketing A/B Testing Process Mapping Setting Goals Affiliate Marketing Advertising Direct Mail B2C Marketing Cataloging Marketing Planning Business Development Customer Service Higher Education Email Marketing Search Engine Marketing Student Success Marketing Collateral Content Marketing Marketing Media Direct Response Marketing Product Blog Broadcast Direct Response SMS Text New Program Development Millennial Marketing Segmentation Content Markteing Student Recruitment Data-Driven Marketing Telemarketing Targeting & Segmentation Sales Pipeline Student Nurturing Gen Z Webinar Sales Management Post-traditional Students Internet Marketing Data Analytics Target Market Media Buying Demand Generation Nurturing Selling Student Acquisition CRM Adult Student Retention Assessments Online Marketing Podcast Customer Retention Enrollment Management Competitive Intelligence Direct Marketing Differentiation Student Recruiting Campaign DR Radio Adult Student Recruitment Multi Channel Marketing Video Marketing College Recruitment Market Testing Marketing Technology Outsourcing Thank you page Marcom Call Center Marketing Research Customer Acquistion SEM DWS Associates Marketing Retailing Digital Marketing Mystery Shopper Audit Marketing Audit Product Development Strategic Market Planning Inbound Marketing Creative Campaign Planning retail Adtech College Retention Student Satisfaction Consumer Catalogs Web Forms Higher Education Marketing Email Revenue PPC Ads On Demand Marketing Lead Nurturing Lead Management Marketing Channels Market Analysis Predictive Modeling Retail Marketing Offer Development Student Enrollments Adult Students Adwords Market Planning Process Social Media Market Intelligence Marketing Strategy Marketing Connection Catalog Marketing Direct Response Email Key Metrics Martech

Blog Search

2019 Digital Marketing Trends & Gen Z

Digital marketing – the use of digital technologies such as the Internet, mobile phones, display advertising, and other machine-readable formats – is a critical component to your recruitment efforts. Here’s what’s working in the world today – and a few t…
DOWNLOAD INFOGRAPHIC Digital marketing – the use of digital technologies such as the Internet, mobile phones, display advertising and other machine-readable formats – is a… https://www.dwsassociates.com/blog/2019/2019-digital-marketing-trends-gen-z/

9 Tips For Writing Effective PPC Ads

Writing PPC Ads that grab the attention of your audience and motivate them to take action requires skill - and these 9 tips will have you writing highly effective PPC Ads in no time.
Making a strong, positive first impression is key to generating an abundance of quality leads. With PPC ads, you must grab their attention, clearly communicate your message and… https://www.dwsassociates.com/blog/2018/9-tips-writing-effective-ppc-ads/

Is Your Brand Safe?

Brand safety, meaning having control over where your brand advertising is appearing has become a major issue that didn't exist before the digital media revolution. Now marketers are struggling with how to best leverage their ad dollars and at the same ti…
Over the past several months the brand safety issue has garnered more and more attention in the media, with more and more brands pulling their digital advertising spend from such… https://www.dwsassociates.com/blog/2017/your-brand-safe/

Your Email Metrics Are Wrong

Your email metrics are wrong - so how do you know email is working? Hint: You don't unless you are tracking something you see -like sales.
Data is an important piece of what's needed to gain knowledge, insight, wisdom...what you need to identify opportunities for improvement and potential solutions that will turn… https://www.dwsassociates.com/blog/2016/10/your-email-metrics-are-wrong/

Your Trouble With Adwords

In higher education, a great deal of the student recruitment budget is invested in AdWords – so here are a few tips we would like to offer up in response to the most common problems. (And just to toot our own horn …our clients typically see a 10% increas…
In higher education, a great deal of the student recruitment budget is invested in AdWords – so here are a few tips we would like to offer up in response to the most common… https://www.dwsassociates.com/blog/2016/08/your-trouble-adwords/

Better Adwords Performance ASAP

We’re all looking for ways to better Adwords performance ASAP – so here are a few tips.
We’re all looking for ways to better Adwords performance ASAP – so here are a few tips. The Right Keywords. This video from Google AdWords says it better than I can and it… https://www.dwsassociates.com/blog/2016/06/better-adwords-performance-asap/

Your Website Needs Help

Websites need help – they all do. And after hundreds of mystery shopper and competitive intelligence projects that have provided me with the distinct pleasure of spending lots of time on sites in search of information, here are a few things you should co…
Websites need help – they all do. And after hundreds of mystery shopper and competitive intelligence projects that have provided me with the distinct pleasure of spending lots of… https://www.dwsassociates.com/blog/2016/06/your-website-needs-help/

10 Common Digital Marketing Mistakes & Solutions

Digital marketing – there’s always room for improvement. So here’s 10 common digital marketing mistakes – and solutions to make things better.
Digital marketing – there’s always room for improvement. So here’s 10 common digital marketing mistakes – and solutions to make things better. 1. Lacking Effective… https://www.dwsassociates.com/blog/2016/05/10-common-digital-marketing-mistakes-solutions/

Common Social Media Challenges and Solutions

Social media can be a challenge for any organization – but for many colleges, social media is a challenge because you have extremely limited resources and an incredibly large demand placed on top of those resources. Here are some ways to overcome those c…
Social media can be a challenge for any organization – but for many colleges, social media is a challenge because you have extremely limited resources and an incredibly large… https://www.dwsassociates.com/blog/2016/04/common-social-media-challenges-and-solutions/