Blog Search Categories - Customer

Category List

Tag Cloud

Search Engine Marketing On Demand Marketing PPC Ads Retailing Personalization Online Marketing Direct Mail SMS Text Assessments Competitive Analysis Strategic Planning eCommerce Product Development Key Metrics Student Nurturing Email Marketing Marketing Media Podcast Marketing Automation Web Forms Marketing Planning Telemarketing Segmentation Website Design Video Marketing Strategic Market Planning Adult Student Retention Selling Higher Education SEM Dave Freeman Gen Z Marketing Sales Management Market Planning Direct Response Email Marcom Event Marketing Product Development Student Success Marketing Research College Retention Digital Marketing Retail Marketing Affiliate Marketing Content Markteing Marketing Technology Market Segmentation retail Student Recruitment DR Radio Direct Response Marketing Product Cataloging eCommerce A/B Testing Student Recruiting Campaign Student Acquisition paid media Marketing Analytics Adult Students Outsourcing Generation Z Setting Goals Offer Development Mobile Marketing Marketing Communications Media Buying Integrated Marketing Communications Lead Generation Target Market Lead Management New Program Development Customer Acquisition Campaign Planning Email Adult Student Recruitment DWS Associates Marketing Profits Marketing Promotions Business Development Social Media Catalog Marketing Market Planning Process Merchandising Broadcast Direct Response Market Intelligence Predictive Modeling Enrollment Management Thank you page Multi Channel Marketing CRM Adwords Nurturing Marketing Connection Direct Marketing Consumer Catalogs Competitive Intelligence Student Satisfaction Omni Channel Marketing Higher Education Marketing Direct Response Process Mapping Targeting & Segmentation Market Analysis Lead Nurturing Business Catalogs Student Enrollments Marketing Tools Creative earned media Marketing Strategy Market Research Data-Driven Marketing Sales influencer marketing B2B Marketing Customer Retention Content Marketing Student Retention Advertising Post-traditional Students Revenue Adtech College Recruitment B2C Marketing Marketing Management Social Media Social Media Marketing Mystery Shopper Audit Database Marketing Sales Pipeline Martech CMO Marketing Collateral Personas Marketing Assessment Customer Acquistion Demand Generation Market Opportunity Assessment Lifelong Learning Call Center Millennial Marketing Differentiation Customer Service Market Testing Internet Marketing Target Marketing Marketing Channels Webinar Data Analytics Marketing Audit Inbound Marketing Blog

Blog Search

2019 Digital Marketing Trends & Gen Z

Digital marketing – the use of digital technologies such as the Internet, mobile phones, display advertising, and other machine-readable formats – is a critical component to your recruitment efforts. Here’s what’s working in the world today – and a few t…
DOWNLOAD INFOGRAPHIC Digital marketing – the use of digital technologies such as the Internet, mobile phones, display advertising and other machine-readable formats – is a… https://www.dwsassociates.com/blog/2019/03/2019-digital-marketing-trends-gen-z/

9 Tips For Writing Effective PPC Ads

Writing PPC Ads that grab the attention of your audience and motivate them to take action requires skill - and these 9 tips will have you writing highly effective PPC Ads in no time.
Making a strong, positive first impression is key to generating an abundance of quality leads. With PPC ads, you must grab their attention, clearly communicate your message and… https://www.dwsassociates.com/blog/2018/05/9-tips-writing-effective-ppc-ads/

Is Your Brand Safe?

Brand safety, meaning having control over where your brand advertising is appearing has become a major issue that didn't exist before the digital media revolution. Now marketers are struggling with how to best leverage their ad dollars and at the same ti…
Over the past several months the brand safety issue has garnered more and more attention in the media, with more and more brands pulling their digital advertising spend from such… https://www.dwsassociates.com/blog/2017/04/your-brand-safe/

Your Email Metrics Are Wrong

Your email metrics are wrong - so how do you know email is working? Hint: You don't unless you are tracking something you see -like sales.
Data is an important piece of what's needed to gain knowledge, insight, wisdom...what you need to identify opportunities for improvement and potential solutions that will turn… https://www.dwsassociates.com/blog/2016/10/your-email-metrics-are-wrong/

Your Trouble With Adwords

In higher education, a great deal of the student recruitment budget is invested in AdWords – so here are a few tips we would like to offer up in response to the most common problems. (And just to toot our own horn …our clients typically see a 10% increas…
In higher education, a great deal of the student recruitment budget is invested in AdWords – so here are a few tips we would like to offer up in response to the most common… https://www.dwsassociates.com/blog/2016/08/your-trouble-adwords/

Better Adwords Performance ASAP

We’re all looking for ways to better Adwords performance ASAP – so here are a few tips.
We’re all looking for ways to better Adwords performance ASAP – so here are a few tips. The Right Keywords. This video from Google AdWords says it better than I can and it… https://www.dwsassociates.com/blog/2016/06/better-adwords-performance-asap/

Your Website Needs Help

Websites need help – they all do. And after hundreds of mystery shopper and competitive intelligence projects that have provided me with the distinct pleasure of spending lots of time on sites in search of information, here are a few things you should co…
Websites need help – they all do. And after hundreds of mystery shopper and competitive intelligence projects that have provided me with the distinct pleasure of spending lots of… https://www.dwsassociates.com/blog/2016/06/your-website-needs-help/

10 Common Digital Marketing Mistakes & Solutions

Digital marketing – there’s always room for improvement. So here’s 10 common digital marketing mistakes – and solutions to make things better.
Digital marketing – there’s always room for improvement. So here’s 10 common digital marketing mistakes – and solutions to make things better. 1. Lacking Effective… https://www.dwsassociates.com/blog/2016/05/10-common-digital-marketing-mistakes-solutions/

Common Social Media Challenges and Solutions

Social media can be a challenge for any organization – but for many colleges, social media is a challenge because you have extremely limited resources and an incredibly large demand placed on top of those resources. Here are some ways to overcome those c…
Social media can be a challenge for any organization – but for many colleges, social media is a challenge because you have extremely limited resources and an incredibly large… https://www.dwsassociates.com/blog/2016/04/common-social-media-challenges-and-solutions/

Category List

Tag List

Tag Cloud

Archive

2015

2016

2017

2018

2019