eBook - Direct Marketing Analytics...ROI & More

This eBook presents an overview of direct marketing analytics and the primary analytical tools used to develop direct marketing programs profit and loss projections, breakeven analysis and conduct 'what-if' program analysis.

Please complete the form below and you will receive an email with a download link to download the eBook (Please provide work email or non generic email address.  Only the asterisk (*) are required.)

First Name *
Last Name *
Email *
Organization
Phone #
Areas of Interest	B2B Marketing  B2C Marketing  Higher Education Marketing  Retail, eCommerce, Catalog Marketing
Please type the letters and numbers shown in the image.
	Click the image to see another captcha.