Category List

Target Marketing (1)
Retailing (2)
Podcast: Higher Ed (4)
Marketing Planning (7)
Content Marketing (16)
Sales Management (3)
Higher Education Marketing (55)
Marketing Connection (1)
B2B Marketing (1)
Retail Marketing (1)
Catalog Marketing (2)
Marketing Analytics (1)
Marketing Channels (1)
Internet Marketing (1)
Competitive Intelligence (2)
Marketing Communications (4)
Direct Marketing (9)
Email Marketing (3)
Marketing Tools (1)
Digital Marketing (3)
Mobile Marketing (1)
Strategic Marketing Planning (3)
Webinar (2)
Customer Acquisition (4)
Demand Generation (1)
Lead Management (7)
Student Recruitment (4)
Telemarketing (1)
Martech (1)
Marketing Management (1)
CRM (1)
Advertising (1)
Marketing Strategy (2)
Market Opportunity Assessment (1)
Market Research (4)
SEM (2)
Marketing (4)
eCommerce (5)
Omni Channel Marketing (1)
Social Media Marketing (2)

Tag List

Retailing (8)
Podcast (2)
Merchandising (2)
Marketing Promotions (4)
Direct Response Marketing Product (1)
Strategic Planning (5)
Lead Management (13)
Data-Driven Marketing (1)
B2B Marketing (2)
Strategic Market Planning (4)
Website Design (1)
Customer Service (1)
Lead Generation (18)
Multi Channel Marketing (3)
Market Segmentation (2)
Nurturing (1)
Sales Management (2)
Segmentation (5)
Target Market (2)
Blog (1)
DR Radio (1)
Event Marketing (1)
Marketing Tools (2)
Process Mapping (1)
eCommerce (9)
Millennial Marketing (1)
Product Development (1)
Market Analysis (1)
Web Forms (1)
Enrollment Management (3)
Email (3)
Social Media (1)
Lead Nurturing (11)
Webinar (2)
Marketing Strategy (8)
Inbound Marketing (1)
Market Research (8)
Adult Student Retention (1)
Marketing Connection (1)
Marketing Collateral (2)
Higher Education (10)
Market Opportunity Assessment (2)
Setting Goals (1)
Marketing Automation (1)
A/B Testing (2)
Advertising (5)
Student Success (1)
Dave Freeman (3)
Revenue (1)
Key Metrics (1)
Marketing (17)
Marketing Research (3)
Internet Marketing (4)
Personalization (1)
Market Testing (1)
Omni Channel Marketing (2)
Marketing Audit (1)
Student Nurturing (7)
Personas (3)
SMS Text (1)
Sales (3)
Retail Marketing (9)
Social Media (5)
earned media (1)
Customer Retention (2)
Higher Education Marketing (21)
Adtech (1)
Consumer Catalogs (1)
Digital Marketing (9)
Marketing Channels (4)
Catalog Marketing (4)
Marketing Technology (1)
Adult Students (4)
Target Marketing (2)
Gen Z (2)
Social Media Marketing (6)
Generation Z (1)
Marketing Assessment (2)
Creative (2)
Demand Generation (7)
Broadcast Direct Response (1)
Email Marketing (5)
Post-traditional Students (1)
Campaign Planning (1)
influencer marketing (1)
Student Acquisition (10)
Predictive Modeling (1)
retail (3)
Lifelong Learning (1)
College Recruitment (1)
Marketing Management (1)
New Program Development (1)
Marketing Communications (8)
Direct Response (3)
Customer Acquistion (3)
B2C Marketing (1)
Marketing Media (2)
Adwords (2)
Direct Marketing (13)
Mystery Shopper Audit (3)
Content Marketing (11)
Data Analytics (2)
PPC Ads (1)
Marketing Planning (9)
Content Markteing (5)
Customer Acquisition (7)
Targeting & Segmentation (3)
Online Marketing (5)
Sales Pipeline (1)
Outsourcing (1)
On Demand Marketing (1)
Telemarketing (1)
Business Catalogs (1)
Thank you page (1)
Profits (1)
Adult Student Recruitment (1)
Martech (1)
Student Retention (14)
Offer Development (1)
Differentiation (1)
Direct Mail (4)
Competitive Analysis (3)
Video Marketing (2)
paid media (1)
Direct Response Email (2)
Assessments (1)
CRM (3)
Affiliate Marketing (1)
Media Buying (1)
Market Intelligence (3)
Call Center (1)
Student Recruiting Campaign (1)
Mobile Marketing (2)
DWS Associates Marketing (1)
Database Marketing (1)
Marketing Analytics (1)
eCommerce Product Development (1)
Cataloging (1)
Market Planning Process (2)
Student Enrollments (1)
College Retention (1)
SEM (2)
Search Engine Marketing (1)
Student Recruitment (25)
Marcom (1)
Student Satisfaction (1)
Integrated Marketing Communications (1)
CMO (1)
Business Development (1)
Market Planning (2)
Competitive Intelligence (7)
Selling (1)

Tag Cloud

Marketing ConnectionPersonalizationEmail MarketingMarket ResearchStudent SatisfactionThank you pageNew Program DevelopmentData-Driven MarketingAdult Student RecruitmentBusiness DevelopmentAdvertisingSEMGeneration ZSMS TextCustomer RetentionA/B TestingTargeting & SegmentationCustomer AcquisitionOffer DevelopmentMarketing MediaMarketing TechnologyVideo MarketingDWS Associates MarketingCustomer ServiceDR RadioPredictive ModelingStudent EnrollmentsHigher Education MarketingStrategic Market PlanningStudent SuccessConsumer CatalogsKey MetricsMarketing ManagementCustomer AcquistionSales PipelineB2B MarketingOn Demand MarketingTarget MarketDemand GenerationAssessmentsearned mediaDirect MailTarget MarketingStudent NurturingAdult Student RetentionSearch Engine MarketingDirect Response EmailMarketing PlanningProfitsBlogTelemarketingRevenueGen ZMarket SegmentationMarketing StrategyDave FreemanMarket Planning ProcessCollege RecruitmentMerchandisingMarketingMarketing PromotionsData AnalyticsAdwordsInbound MarketingLead GenerationStudent RetentionCatalogingDigital MarketingProduct DevelopmentMedia BuyingDatabase MarketingB2C MarketingBusiness CatalogsOmni Channel MarketingMystery Shopper AuditSalesLifelong LearningeCommerceSocial Media MarketingRetailingLead NurturingBroadcast Direct ResponseMarket TestingStudent Recruiting Campaignpaid mediaRetail MarketingMartechMarketing AssessmentCRMMulti Channel MarketingPodcastSocial MediaPPC AdsCatalog MarketingInternet MarketingAdtechNurturinginfluencer marketingStudent AcquisitionMarketing AutomationEvent MarketingMarketing AnalyticsSellingAffiliate MarketingProcess MappingCompetitive AnalysisContent MarkteingSales ManagementDirect MarketingCreativeSocial MediaDirect ResponseMarket AnalysisMarcomPersonasLead ManagementMarketing CollateralPost-traditional StudentsWeb FormsWebsite DesignCall CenterAdult StudentsMarket IntelligenceMarketing CommunicationsMarket Opportunity AssessmentOutsourcingCampaign PlanningSetting GoalsCompetitive IntelligenceeCommerce Product DevelopmentContent MarketingOnline MarketingretailMarketing ResearchSegmentationStrategic PlanningEmailDifferentiationCollege RetentionDirect Response Marketing ProductIntegrated Marketing CommunicationsMobile MarketingStudent RecruitmentMillennial MarketingMarketing ChannelsMarket PlanningHigher EducationMarketing AuditMarketing ToolsCMOWebinarEnrollment Management


Archive

Blogging: 5 Reasons Why & 5 Tips for Success

May 04, 2018

writing blog posts

 

Blogging.  There seems to be less focus on blogs, more on email.  But I still see that having your blog as the center of your content marketing strategy is a valuable tool  So, today, let's look at blogging - 5 reasons why and 5 tips for success.

Four Popular Reasons to Start a Blog - Plus One More

Four of the more popular reasons for blogging seems to be:

Self-improvement tends to come from writers that are looking for a way to practice their craft and develop their skills.  There's a lot of "...I learn so much when I write about new topics..." in there too.

Relationships speak to the whole "blogging community" out there.  The people that have been blogging for years as well as the newbies - they have a shared interest and from that shared interest can come friendships.

Giving back, to a blogger, is the same reason I started and continue to teach college courses in marketing.  You develop a skill. You become good at it. You want others to become better at it.

And then we come to money.  Making it.  Having more of it to roll around in.  There are some in the world today that make crazy cash with their blogs - selling ad space, recommending other businesses, and more. But for today, let's focus on the 5th reason - because having a blog at the center of your content marketing efforts can be a great way to attract attention and interest to your business.

The main benefit is that a well-run blog on your site will generate awareness and interest, not to mention site traffic, high-quality leads, new customers.

How to write a blog post: Know your audience

Interesting how everything in marketing starts off with know your audience, isn't it?  And content marketing personas are a huge help in this area. For instance, if you work at an accounting firm and are targeting CEO/CFO/Owners of young businesses - under 5-years old businesses with less than $10 million in annual sales and less than 100 employees involved in the software sector and located in the mid-Atlantic states - you might focus on topics ranging from:

Some of the topics are in your wheelhouse - and some aren't.  But they are of interest to the target audience, so you want to address them to add value, build trust and show you understand the audience.

Start with a topic, develop possible titles

For me, in case it isn't all that obvious, developing titles is a challenge.  Fortunately, blogs have provided writers the opportunity to write about this very subject so a little Google search can pay off huge dividends. Here are a few tips and resources you can check out.

You should also check out this headline analyzer.

Research. Organize. Write. Edit and Proofread.

Once you have identified the topic, have a grip on the title, it's time to research the topic, organize the information and then write. 

Once finished writing, have someone else edit and proofread the work. Speaking as both a marketer and a professor, research and organization are key to presenting an informative, entertaining end product.

Remember that your reader is busy so you have only a moment or two to capture their attention and pull them into the post.  Then it usually comes down to your ability to clearly present valuable insights - which explains section headers and flow.

As for length - that's a matter that is constantly debated.  Some swear by the 500 to 750-word range, others think over 1,000 words is fine.  For your audience, test.  You might find they prefer one length for everything...or that there are some topics that they prefer shorter or longer.

Optimization for Search?

Like the topic of length, the topic of optimizing blog posts has been around a long time.  Ranging from "...you should write for optimization, not readability" to "...write for readability, not optimization..."

Today, focus on the keywords you know your audience is searching for and keep your blog title in the 70 character or under range so it won't get cut off in search engine results.  Beyond that, write to inform and engage the reader.

Conclusion

Having a blog as the center of your content marketing strategy is, in my opinion, critical. 

You want your audience to visit your site so they can see what else you offer and how that can help them.  Writing about [ex] the impact of new tax laws on corporations for a reader that only works with your firm for estate planning can open up new business opportunities.

And with the blog, that would start with a post that is distributed via social media and your e-newsletter. Add the SEO benefits to the mix and you have the potential of improving organic search results. All together, that's non-stop promotion that increases your opportunities to attract and convert high-quality leads and new clients.  



Tags: Content Markteing
Category: Content Marketing

Fatal error: Call to a member function getUserUserBio() on null in /home/dwsass5/public_html/packages/problog/helpers/blogify.php on line 370