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How Content Marketing Can Increase Enrollments, Retention

What exactly is content marketing and how can it help your institution increase enrollments?
Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly… https://www.dwsassociates.com/blog/2018/11/how-content-marketing-can-increase-enrollments-retention/

Blogging: 5 Reasons Why & 5 Tips for Success

Blogging. There seems to be less focus on blogs, more on email. But I still see that having your blog as the center of your content marketing strategy is a valuable… https://www.dwsassociates.com/blog/2018/05/blogging-5-reasons-why-5-tips-success/

Simple Guide to Creating Profitable Personas

Content marketing personas are important - and they don't bite so here are a few tips to help you generate personas that drive great content. What is a content marketing… https://www.dwsassociates.com/blog/2018/05/simple-guide-creating-profitable-personas/

Clear Communications, not Content Marketing, is Key to Achieving Adult Enrollment Goals

No one will argue against the importance of clear communication – especially in the recruitment process of adult students. The prospective adult student might be a… https://www.dwsassociates.com/blog/2017/08/clear-communications-not-content-marketing-key-achieving-adult-enrollment-goals-higher-education/