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Are You Sitting Around Waiting for Business?
Feb 22, 2016
Are you sitting around waiting for business to find you? Are you spending more and more of your marketing dollars on inbound marketing and waiting for sales to flow in? If so, you may have a long wait. This is not my cartoon, but it pretty much says it all.
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Lead Flow Planning - Getting It Right
Feb 08, 2016
In an earlier post I said I would come back to the topic of “How many Leads Do You Really Need?” For all B2B businesses, and some consumer, lead flow planning is critical and answering the question of how many you really need can only be done after you have analyzed your current marketing and sales processes and practices.
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Your successful students share certain traits – and you should be using that insight to drive your recruitment efforts because you want to attract those most likely to enroll and succeed. So why do so many college recruitment strategies have such vague definitions of their ‘target audience’? In the following post, you will learn of the advantages of segmentation and how a more clearly defined target audience driving your recruitment efforts will improve recruitment, retention, referrals and graduation rates.
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Get More Our of Your CRM Investment
Feb 01, 2016
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