Blog Search Tags - Retail

Category List

Tag Cloud

Sales PPC Ads Marketing Automation Predictive Modeling Revenue Content Marketing Personalization Merchandising Gen Z CMO Marketing Technology B2B Marketing CRM Demand Generation Advertising Market Opportunity Assessment Data Analytics Offer Development Marketing Assessment Marketing Audit Direct Mail Student Recruiting Campaign Generation Z Marketing Media Web Forms Customer Acquisition Marketing Management Martech Business Development Key Metrics earned media Selling Inbound Marketing Direct Marketing Integrated Marketing Communications paid media Market Analysis Dave Freeman Retailing Database Marketing Student Retention Segmentation Retail Marketing Market Research Marketing Promotions Direct Response Marketing Product Post-traditional Students Event Marketing Product Development Content Markteing Marketing Social Media Marcom Customer Acquistion Higher Education Marketing Millennial Marketing New Program Development Adwords Thank you page retail Creative Email Marketing Nurturing Marketing Connection Direct Response Internet Marketing On Demand Marketing Adult Student Recruitment Assessments DR Radio Targeting & Segmentation Market Intelligence Mobile Marketing Marketing Collateral Personas Sales Management Lead Generation Student Enrollments Podcast Lead Management Strategic Planning Sales Pipeline Adult Students eCommerce Student Satisfaction SMS Text Target Market Lead Nurturing Video Marketing Cataloging Media Buying College Recruitment Market Planning Multi Channel Marketing SEM Student Success Blog Student Nurturing Target Marketing Broadcast Direct Response College Retention Setting Goals Higher Education Marketing Planning Market Planning Process Marketing Research Call Center Website Design Lifelong Learning Customer Retention DWS Associates Marketing Adult Student Retention Student Acquisition Adtech Marketing Channels Student Recruitment Data-Driven Marketing Competitive Intelligence Mystery Shopper Audit eCommerce Product Development Differentiation Marketing Strategy Market Testing Profits B2C Marketing Webinar A/B Testing Process Mapping Marketing Tools Telemarketing influencer marketing Search Engine Marketing Competitive Analysis Customer Service Social Media Marketing Marketing Analytics Market Segmentation Catalog Marketing Email Outsourcing Consumer Catalogs Business Catalogs Campaign Planning Digital Marketing Online Marketing Marketing Communications Social Media Affiliate Marketing Strategic Market Planning Enrollment Management Direct Response Email Omni Channel Marketing

Blog Search

49% of retailers name in-store mobile experience a top priority

49% of retailers name in-store mobile experience a top priority. The question is should they? Considering how tied to our smartphones we are, is making it easier for them to become even less engaged in their actual surroundings the right move? It's a t…
"49% of retailers name in store mobile experience a top priority." That from a recent study regarding smartphone usage in stores. I hate to disagree with the world of… https://www.dwsassociates.com/blog/2019/03/49-retailers-name-store-mobile-experience-top-priority/

Are Shoppers Really That Resistant to Self-Checkout?

In the push to reduce operating costs, and provide better service(?), more and more retailers have tried the self-checkout with questionable success, even among the M and Z generations. But, customers are balking and still prefer human assisted checkout …
Are shoppers really that resistant to self-checkout (scanning and bagging their own goods)? Yep, they are and just because the technology exists we should all change our… https://www.dwsassociates.com/blog/2018/05/are-shoppers-really-resistant-self-checkout/

Amazon's "Try Before You Buy"

Amazon’s “Try Before You Buy” might be more appropriately named “Try Before You Die”…Because for any other etailer, cataloger, retailer or eCommerce company, it would be the proverbial kiss of death, and it could be the kiss of death for Amazon’s apparel …
Amazon's "Try Before You Buy" might be more appropriately named "Try Before You Die"... Ever hear that old one "Don't try this at home?" Well, unless your name is Amazon don't… https://www.dwsassociates.com/blog/2018/05/try-you-buy/

The hidden cost of selling direct – the returns game

The downside of selling direct to the consumer via eCommmerce and dealing with the costs of customer returns.
Welcome to the returns game…one of the major costs of selling direct to the end user/consumer. All eCommerce companies and retailers wanting to sell direct, need to keep… https://www.dwsassociates.com/blog/2018/01/hidden-cost-selling-direct-returns-game/

The Amazon Effect...Are You Ready?

The Amazon Effect - Goes Far Beyond Retail...Are you and your business ready?
Unless you've been living under a rock, you are well aware of the impact that Amazon has had on the retail industry. But, the "Amazon Effect" goes far beyond the retail… https://www.dwsassociates.com/blog/2017/07/amazon-effectare-you-ready/

Retail is Not Dead!

Retail is anything but dead and people need to understand what is happening and if they are a retailer what they need to do to grow and survive.
Retail is not dead! You betcha as they say in Minnesota. The retail store is not dead by any stretch of the imagination and even though this article pushes digital integration… https://www.dwsassociates.com/blog/2017/04/retail-not-dead/

Omni Channel or Not? Retail Survival or Not?

Brick and Mortar retail. How one brick and mortar intends to adopt Omni-channel strategies to survive.
Interesting article and interesting position on retail survival and the suggestion that retailers have to develop omni-channel strategies if they hope to survive in this world… https://www.dwsassociates.com/blog/2017/01/omni-channel-or-not-retail-survival-or-not/

The Drones Are Coming!

The drones are coming! If they aren’t, the hype surrounding their impact on consumer marketing and package delivery certainly is. At least this is what Amazon, Wal-Mart and now Google would like us to believe. In fact, Google is predicting that drone …
The drones are coming! If they aren’t, the hype surrounding their impact on consumer marketing and package delivery certainly is. At least this is what Amazon, Wal-Mart and now… https://www.dwsassociates.com/blog/2016/01/drones-are-comming/

Black Friday - Cyber Monday - Trends

Black Friday, the day after Thanksgiving…shopping, football and recovering from too much food…and most important, to retailers and online merchants, the day that signified the beginning of the most profitable period on the retail selling calendar.
Black Friday, the day after Thanksgiving…shopping, football and recovering from too much food…and most important, to retailers and online merchants, the day that signified the… https://www.dwsassociates.com/blog/2015/11/black-friday-cyber-monday-trends/

Category List

Tag List

Tag Cloud

Archive

2014

2016

2017

2018

2019