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Amazon's "Try Before You Buy"

Amazon’s “Try Before You Buy” might be more appropriately named “Try Before You Die”…Because for any other etailer, cataloger, retailer or eCommerce company, it would be the proverbial kiss of death, and it could be the kiss of death for Amazon’s apparel …
Amazon's "Try Before You Buy" might be more appropriately named "Try Before You Die"... Ever hear that old one "Don't try this at home?" Well, unless your name is Amazon don't… https://www.dwsassociates.com/blog/2018/try-you-buy/

Amazon Losing Billions - You Should Be Scared

Amazon is losing billions from its retail business and rivals should be scared. Amazon clearly doesn't care about making money from its retail business. Lookout everyone else and not just their competitors in the retail industry.
Amazon Losing Billions - You & Their Competitors Should Be Scared Breaking News: The Street (05/02/2018) "Amazon is losing billions from its retail business and rivals… https://www.dwsassociates.com/blog/2018/amazon-losing-billions-you-should-be-scared-2/

You Can't Make It Up In Volume

The three killers of any direct marketing / eCommerce business....returns, shipping costs, discounting. Taken to extremes any of these or any combination of them can close your doors. Amazon is dealing with all three and has chosen to raise membership f…
Amazon losing billions from their retail business and they raise Prime Membership fees. In the news, Amazon is losing billions from its retail business and rivals should be… https://www.dwsassociates.com/blog/2018/you-cant-make-it-volume/

Successful Product Development

Successful product development and merchandising for eCommerce, Catalog and other direct response channels requires a different approach than brick & mortar merchandising and product development. Learn what makes a product sold via the direct channel a w…
Despite the hype about the domination of eCommerce over retail brick and mortar, the fact is that eCommerce, the act of selling directly to the buyer, still constitutes less… https://www.dwsassociates.com/blog/2018/ecommerce-direct-response-product-development/

The hidden cost of selling direct – the returns game

The downside of selling direct to the consumer via eCommmerce and dealing with the costs of customer returns.
Welcome to the returns game…one of the major costs of selling direct to the end user/consumer. All eCommerce companies and retailers wanting to sell direct, need to keep… https://www.dwsassociates.com/blog/2018/hidden-cost-selling-direct-returns-game/