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White Paper - Marketing Metrics: The Direct Marketing Way
Marketing ROI...Can you measure it and should you be? The answer when it comes to all forms of marketing is "Yes, you should be." Direct marketing offers you unique opportunities to track both response and sales and tie them to P&L and ROI measurements. Ultimately, you want to know if that promotional or content spend is generating sales or leads that turn into sales. With long established methods, Direct Marketing does exactly that. As we say in marketing, what makes Direct Marketing unique is that everything is measurable. Learn how to apply direct marketing and direct marketing metrics to your marketing efforts in this white paper.
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