Is Affiliate Marketing for Your Business?
Apr 25, 2017
Many marketers still haven’t discovered the value and secret of affiliate marketing...Let’s not jump off the deep end here.
Affiliate marketing is not new, it’s been around longer than the Internet, a lot longer. And, for sure, the digital world did not invent it. It’s also hardly undiscovered.
What is affiliate marketing? One Definition: It's a way for a company to sell its products by signing up individuals or companies ("affiliates") who market the company's products for a commission . There are two ways to approach affiliate marketing: You can offer an affiliate program to others or you can sign up to be another business's affiliate. Another definition limited to the digital world - a marketing arrangement by which an online retailer pays a commission to an external website for traffic or sales generated from its referrals....
Dudley Stevenson, founder and CEO of DWS Associates, has over thirty-five years’ experience in consumer marketing, business-to-business marketing, and direct marketing, including developing, planning, and implementing go-to-market strategies. He's also the author of "Marketing Direct: Breaking Through The Clutter." Working with organizations ranging from start-ups to Fortune 100 companies, he and his team have helped clients such as IBM, Sony, Neiman Marcus, Arizona Highways, Marshall Field & Co., Mrs. Field’s, UNICEF, and Patagonia implement successful direct marketing programs. A longtime member of the Direct Marketing Association and the American Marketing Association, Stevenson is also a sought-after speaker. He’s given hundreds of presentations and workshops on marketing and direct marketing. His “Marketing Planning 101” workshop alone has reached more than 100,000 marketing and sales professionals.