Blog Search Tags - Direct

Category List

Tag Cloud

Sales Pipeline Catalog Marketing College Recruitment Generation Z Student Enrollments Selling Inbound Marketing influencer marketing Adult Student Recruitment CRM Market Planning Process Market Planning Marketing Channels Marketing Technology B2B Marketing Integrated Marketing Communications Customer Retention Nurturing CMO retail Website Design SMS Text Market Testing Data-Driven Marketing Campaign Planning Retail Marketing Mobile Marketing Demand Generation Social Media Marketing Retailing Adtech Business Catalogs Mystery Shopper Audit Social Media Call Center Content Markteing Business Development Market Intelligence Student Recruitment Gen Z Offer Development Student Satisfaction Post-traditional Students Target Market Media Buying Market Research Content Marketing Competitive Analysis Strategic Market Planning Student Nurturing paid media Marketing Strategy Event Marketing Direct Response Email Search Engine Marketing Marketing Adult Students PPC Ads eCommerce Product Development Web Forms Thank you page Multi Channel Marketing Revenue Higher Education eCommerce Personas On Demand Marketing Marketing Communications Student Recruiting Campaign Marketing Promotions Omni Channel Marketing Sales Marketing Assessment Product Development Market Opportunity Assessment Customer Acquistion Dave Freeman Student Success Affiliate Marketing Internet Marketing Market Analysis Predictive Modeling Market Segmentation Social Media Lead Management Strategic Planning Cataloging Martech Direct Response DWS Associates Marketing Direct Response Marketing Product Assessments Marketing Automation DR Radio Direct Mail Blog Broadcast Direct Response New Program Development Enrollment Management Marketing Tools Lifelong Learning Marketing Research Webinar Customer Acquisition Target Marketing Marketing Planning Marketing Connection earned media A/B Testing Marketing Analytics Sales Management Consumer Catalogs Online Marketing SEM Targeting & Segmentation Segmentation Customer Service College Retention Advertising Key Metrics Higher Education Marketing Competitive Intelligence Digital Marketing Data Analytics Lead Generation Lead Nurturing Adwords Telemarketing Personalization Direct Marketing Differentiation Setting Goals Process Mapping Outsourcing Creative Video Marketing Podcast Email Marketing B2C Marketing Marcom Email Profits Marketing Collateral Marketing Management Adult Student Retention Database Marketing Student Retention Millennial Marketing Merchandising Student Acquisition Marketing Audit Marketing Media

Blog Search

You Can't Make It Up In Volume

The three killers of any direct marketing / eCommerce business....returns, shipping costs, discounting. Taken to extremes any of these or any combination of them can close your doors. Amazon is dealing with all three and has chosen to raise membership f…
Amazon losing billions from their retail business and they raise Prime Membership fees. In the news, Amazon is losing billions from its retail business and rivals should be… https://www.dwsassociates.com/blog/2018/04/you-cant-make-it-volume/

How Direct Makes Digital Better

Digital is a new channel and it's the ultimate direct response marketing channel.
I have yet to figure out why people automatically regard direct marketing as mail order when we as direct marketers have used a range of media (channels) from mail to… https://www.dwsassociates.com/blog/2018/01/age-digital-direct-marketing-ecommerce/

The Offer - How To Make One They Can't Refuse

The direct response offer is the 2nd most important factor, behind targeting the right audience, in getting potential buyers of your product / service to engage with you, act, and eventually make a purchase.
The all-important direct response marketing offer – the thing that gets John and Mary’s attention and makes them respond to your content or advertisement, either to buy, get… https://www.dwsassociates.com/blog/2018/01/offer-make-one-they-cant-refuse/

The hidden cost of selling direct – the returns game

The downside of selling direct to the consumer via eCommmerce and dealing with the costs of customer returns.
Welcome to the returns game…one of the major costs of selling direct to the end user/consumer. All eCommerce companies and retailers wanting to sell direct, need to keep… https://www.dwsassociates.com/blog/2018/01/hidden-cost-selling-direct-returns-game/

Email Design Tips

Tips for creating more effective direct response email promotions. Things to do and to remember.
Email is the single most effective marketing tactic for for awareness, acquisition, conversion, and retention. And according to recent reports, marketers plan to continue to… https://www.dwsassociates.com/blog/2017/02/email-design-tips/

Tips for Great Direct Response Radio

Useful tips and recommendations for getting the most out of your direct response advertising in radio broadcasting.
Radio can be an effective medium for generating leads and sales for both B2B and B2C businesses. But, to get the most of the medium and your direct response advertising, keep… https://www.dwsassociates.com/blog/2017/02/tips-great-direct-response-radio/

Whatever the Channel: Marketing Success Depends on 5 Factors

The five most important factors that you have to worry about when creating a direct marketing campaign are, in order of importance, target, offer, format, creative and timing.
The five most important factors that you have to worry about when creating a direct marketing campaign are, in order of importance, target, offer, format, creative and… https://www.dwsassociates.com/blog/2016/07/whatever-channel-marketing-success-depends-5-factors/

Catalog Business Plan

The catalog business plan is the next step after doing the catalog feasibility study. Developing this plan is critical to the success of the catalog...
The catalog business plan is the next step after doing the catalog feasibility study. Developing this plan is critical to the success of the catalog. The plan should include… https://www.dwsassociates.com/blog/2016/05/catalog-business-plan/

Are You Sitting Around Waiting for Business?

Are you sitting around waiting for business to find you? Are you spending more and more of your marketing dollars on inbound marketing and waiting for sales to flow in? If so, you may have a long wait. This is not my cartoon, but it pretty much says it al…
Are you sitting around waiting for business to find you? Are you spending more and more of your marketing dollars on inbound marketing and waiting for sales to flow in? If so, you… https://www.dwsassociates.com/blog/2016/02/are-you-sitting-around-waiting-business/

Advantages of Direct Marketing

There are a lot of advantages to using direct marketing versus retail marketing. From a B2C perspective, you can conduct a retail business without having to build, stock, and man stores. It doesn’t require brick and mortar and this is a huge advantage ov…
There are a lot of advantages to using direct marketing versus retail marketing. From a B2C perspective, you can conduct a retail business without having to build, stock,… https://www.dwsassociates.com/blog/2016/01/advantages-direct-marketing/

The Drones Are Coming!

The drones are coming! If they aren’t, the hype surrounding their impact on consumer marketing and package delivery certainly is. At least this is what Amazon, Wal-Mart and now Google would like us to believe. In fact, Google is predicting that drone …
The drones are coming! If they aren’t, the hype surrounding their impact on consumer marketing and package delivery certainly is. At least this is what Amazon, Wal-Mart and now… https://www.dwsassociates.com/blog/2016/01/drones-are-comming/

Direct Marketing Planning

New white paper on direct marketing campaign planning.
Check out our new white paper on planning your integrated direct marketing campaign. It’s a comprehensive presentation on how to go about planning your effort and developing the… https://www.dwsassociates.com/blog/2016/01/direct-marketing-planning/

Category List

Tag List