Blog Search Tags - Direct

Category List

Tag Cloud

Data Analytics Podcast Lifelong Learning Student Retention Marketing Tools Marketing Automation Telemarketing Retailing Targeting & Segmentation Market Testing Broadcast Direct Response Differentiation Target Market Email Marketing Product Development Webinar Student Recruiting Campaign Martech Enrollment Management Catalog Marketing Customer Service Segmentation Social Media Marketing Student Enrollments Cataloging Online Marketing Gen Z Event Marketing Strategic Planning Post-traditional Students Marketing Research Setting Goals Mystery Shopper Audit CMO Website Design Retail Marketing eCommerce Nurturing Market Planning Competitive Analysis Marketing Technology Lead Nurturing Adult Student Retention Marketing Planning Inbound Marketing Customer Acquisition Sales Affiliate Marketing Search Engine Marketing Market Analysis College Retention Market Opportunity Assessment Adwords Advertising B2B Marketing eCommerce Product Development Higher Education Marketing Lead Generation Dave Freeman Adult Student Recruitment Market Planning Process SEM Customer Retention Marketing A/B Testing Demand Generation DWS Associates Marketing Competitive Intelligence On Demand Marketing Customer Acquistion Campaign Planning Market Research Media Buying Profits Market Segmentation Direct Marketing Content Marketing Direct Response Business Development Marketing Strategy Marketing Connection SMS Text Marketing Channels Target Marketing Blog Direct Response Email Multi Channel Marketing Higher Education Process Mapping Direct Response Marketing Product Selling Student Nurturing Direct Mail earned media Market Intelligence Internet Marketing Sales Pipeline Marcom Creative Strategic Market Planning B2C Marketing Thank you page retail Content Markteing Student Success Social Media Offer Development Marketing Management Business Catalogs Predictive Modeling Personalization College Recruitment Marketing Collateral Social Media Marketing Promotions paid media influencer marketing Marketing Analytics Key Metrics Marketing Media New Program Development Assessments Student Satisfaction Student Recruitment Consumer Catalogs DR Radio Call Center Email Web Forms Outsourcing Database Marketing Marketing Audit Student Acquisition Digital Marketing CRM Integrated Marketing Communications Marketing Assessment Revenue Lead Management PPC Ads Adult Students Marketing Communications Millennial Marketing Personas Adtech Mobile Marketing Merchandising Sales Management Omni Channel Marketing Generation Z Data-Driven Marketing Video Marketing

Blog Search

You Can't Make It Up In Volume

The three killers of any direct marketing / eCommerce business....returns, shipping costs, discounting. Taken to extremes any of these or any combination of them can close your doors. Amazon is dealing with all three and has chosen to raise membership f…
Amazon losing billions from their retail business and they raise Prime Membership fees. In the news, Amazon is losing billions from its retail business and rivals should be… https://www.dwsassociates.com/blog/2018/you-cant-make-it-volume/

How Direct Makes Digital Better

Digital is a new channel and it's the ultimate direct response marketing channel.
I have yet to figure out why people automatically regard direct marketing as mail order when we as direct marketers have used a range of media (channels) from mail to… https://www.dwsassociates.com/blog/2018/age-digital-direct-marketing-ecommerce/

The Offer - How To Make One They Can't Refuse

The direct response offer is the 2nd most important factor, behind targeting the right audience, in getting potential buyers of your product / service to engage with you, act, and eventually make a purchase.
The all-important direct response marketing offer – the thing that gets John and Mary’s attention and makes them respond to your content or advertisement, either to buy, get… https://www.dwsassociates.com/blog/2018/offer-make-one-they-cant-refuse/

The hidden cost of selling direct – the returns game

The downside of selling direct to the consumer via eCommmerce and dealing with the costs of customer returns.
Welcome to the returns game…one of the major costs of selling direct to the end user/consumer. All eCommerce companies and retailers wanting to sell direct, need to keep… https://www.dwsassociates.com/blog/2018/hidden-cost-selling-direct-returns-game/

Email Design Tips

Tips for creating more effective direct response email promotions. Things to do and to remember.
Email is the single most effective marketing tactic for for awareness, acquisition, conversion, and retention. And according to recent reports, marketers plan to continue to… https://www.dwsassociates.com/blog/2017/email-design-tips/

Tips for Great Direct Response Radio

Useful tips and recommendations for getting the most out of your direct response advertising in radio broadcasting.
Radio can be an effective medium for generating leads and sales for both B2B and B2C businesses. But, to get the most of the medium and your direct response advertising, keep… https://www.dwsassociates.com/blog/2017/tips-great-direct-response-radio/

Whatever the Channel: Marketing Success Depends on 5 Factors

The five most important factors that you have to worry about when creating a direct marketing campaign are, in order of importance, target, offer, format, creative and timing.
The five most important factors that you have to worry about when creating a direct marketing campaign are, in order of importance, target, offer, format, creative and… https://www.dwsassociates.com/blog/2016/07/whatever-channel-marketing-success-depends-5-factors/

Catalog Business Plan

The catalog business plan is the next step after doing the catalog feasibility study. Developing this plan is critical to the success of the catalog...
The catalog business plan is the next step after doing the catalog feasibility study. Developing this plan is critical to the success of the catalog. The plan should include… https://www.dwsassociates.com/blog/2016/05/catalog-business-plan/

Are You Sitting Around Waiting for Business?

Are you sitting around waiting for business to find you? Are you spending more and more of your marketing dollars on inbound marketing and waiting for sales to flow in? If so, you may have a long wait. This is not my cartoon, but it pretty much says it al…
Are you sitting around waiting for business to find you? Are you spending more and more of your marketing dollars on inbound marketing and waiting for sales to flow in? If so, you… https://www.dwsassociates.com/blog/2016/02/are-you-sitting-around-waiting-business/

Advantages of Direct Marketing

There are a lot of advantages to using direct marketing versus retail marketing. From a B2C perspective, you can conduct a retail business without having to build, stock, and man stores. It doesn’t require brick and mortar and this is a huge advantage ov…
There are a lot of advantages to using direct marketing versus retail marketing. From a B2C perspective, you can conduct a retail business without having to build, stock,… https://www.dwsassociates.com/blog/2016/advantages-direct-marketing/

The Drones Are Coming!

The drones are coming! If they aren’t, the hype surrounding their impact on consumer marketing and package delivery certainly is. At least this is what Amazon, Wal-Mart and now Google would like us to believe. In fact, Google is predicting that drone …
The drones are coming! If they aren’t, the hype surrounding their impact on consumer marketing and package delivery certainly is. At least this is what Amazon, Wal-Mart and now… https://www.dwsassociates.com/blog/2016/drones-are-comming/

Direct Marketing Planning

New white paper on direct marketing campaign planning.
Check out our new white paper on planning your integrated direct marketing campaign. It’s a comprehensive presentation on how to go about planning your effort and developing the… https://www.dwsassociates.com/blog/2016/direct-marketing-planning/