Blog Search Tags - Student

Category List

Tag Cloud

Marketing Media Database Marketing Marketing Audit Telemarketing Market Planning Personas Digital Marketing Email Marketing Marketing Connection Marketing Research Retailing Adtech Online Marketing Business Development Mobile Marketing Marketing Student Nurturing Social Media Marketing Personalization Marketing Strategy Student Satisfaction Millennial Marketing Marketing Management Customer Acquisition On Demand Marketing Student Enrollments Nurturing eCommerce Targeting & Segmentation Lead Generation Higher Education Enrollment Management Lead Nurturing eCommerce Product Development Website Design College Recruitment Mystery Shopper Audit College Retention Offer Development Marcom Martech Search Engine Marketing Cataloging Student Retention Marketing Channels Social Media Market Planning Process Customer Retention Customer Acquistion Call Center Customer Service Advertising Direct Response SMS Text Inbound Marketing Podcast Lifelong Learning Merchandising DR Radio Consumer Catalogs CRM Internet Marketing Direct Response Email Market Intelligence Media Buying Target Market Marketing Promotions Market Opportunity Assessment Target Marketing Market Research Adult Students Affiliate Marketing Marketing Automation Web Forms Marketing Technology Marketing Collateral Social Media Outsourcing influencer marketing Key Metrics Selling Omni Channel Marketing Catalog Marketing Email Integrated Marketing Communications earned media Setting Goals Video Marketing Sales Pipeline retail PPC Ads Student Success Direct Response Marketing Product Profits Marketing Planning Lead Management Retail Marketing Strategic Market Planning Dave Freeman Thank you page Business Catalogs B2B Marketing CMO Content Marketing Adult Student Recruitment Strategic Planning Segmentation Market Segmentation Gen Z New Program Development Product Development Multi Channel Marketing Student Recruiting Campaign paid media Broadcast Direct Response Event Marketing Data-Driven Marketing Process Mapping Sales Management Adwords Student Recruitment Predictive Modeling Generation Z A/B Testing B2C Marketing Blog Creative Sales Direct Marketing Assessments Data Analytics Content Markteing DWS Associates Marketing Higher Education Marketing Post-traditional Students Marketing Tools Adult Student Retention Competitive Analysis Campaign Planning Direct Mail Revenue Marketing Analytics Market Analysis Marketing Assessment Student Acquisition Competitive Intelligence Demand Generation Marketing Communications Webinar SEM Market Testing Differentiation

Blog Search

How Content Marketing Can Increase Enrollments, Retention

What exactly is content marketing and how can it help your institution increase enrollments?
Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly… https://www.dwsassociates.com/blog/2018/how-content-marketing-can-increase-enrollments-retention/

Welcome Back: Former Students, Graduates

I just finished reading an interesting article written by Michael B. Horn entitled “The Forgotten Student” and it got me thinking about the opportunities available… https://www.dwsassociates.com/blog/2018/after-retention-there-win-back/

Webinar: Adult Student Retention

Focused on how to create a adult student retention program that leverages your strengths and resources in order to design and implement a highly effective student retention… https://www.dwsassociates.com/blog/2017/webinar-adult-student-retention/

Adult Students: Are You Serious or Just Screwing Around?

Just so we’re all on the same page, let me start off with these two excerpts. Once a minority, today “non-traditional” students far outnumber the 18-to-22-year-olds… https://www.dwsassociates.com/blog/2017/adult-students-are-you-serious-or-just-screwing-around/

10+ Reasons Why Most College Marketing/Enrollment Plans Fail & How to Avoid Them

Why do most college marketing/enrollment plans fail? And, more importantly, how do you avoid these very common mistakes and develop a more effective plan? Read on to learn of the top reasons for failure and how to avoid them!
NOTE: Check out our free self-assessment quizzes at the end of the article. Why do most college marketing/enrollment plans fail? And, more importantly, how do you avoid… https://www.dwsassociates.com/blog/2017/10-reasons-why-most-college-marketingenrollment-plans-fail-how-avoid-them/

Facebook Live for Student Recruitment

UPDATE: According to a reliable source we spoke to this morning, Facebook is set to begin a phased rollout of a new feature that allows for two-person broadcasts on Live...
UPDATE: According to a reliable source we spoke to this morning, Facebook is set to begin a phased rollout of a new feature that allows for two-person broadcasts on Live. To… https://www.dwsassociates.com/blog/2016/08/facebook-live-student-recruitment/

You Can't Recruit & Retain if You Don't Know Your Audience

Know you audience! A fundamental element in successful student recruitment and retention. Yet we continue to hear the following statement oh so often…
Know you audience! A fundamental element in successful student recruitment and retention. Yet we continue to hear the following statement oh so often… “We’re struggling to… https://www.dwsassociates.com/blog/2016/08/you-cant-recruit-retain-if-you-dont-know-your-audience/

Pokemon Go: Student Recruitment & Retention?

Pokémon Go could be the secret to your success at recruiting and retaining students…or not. Let’s take a look and explore the latest from Nintendo…
Pokémon Go could be the secret to your success at recruiting and retaining students…or not. Let’s take a look and explore the latest from Nintendo… College Campuses Overrun by… https://www.dwsassociates.com/blog/2016/07/pokemon-go-student-recruitment-retention/

Why You Can't Afford to Pass on a Retention Audit

A retention audit is an evaluation of your processes for retaining customers (businesses) or students (colleges). You need to evaluate the processes if you ever hope to improve your retention rate – because a higher retention rate means higher customer/s…
A retention audit is an evaluation of your processes for retaining customers (businesses) or students (colleges). You need to evaluate the processes if you ever hope to improve… https://www.dwsassociates.com/blog/2016/07/why-you-cant-afford-pass-retention-audit/

Non-Traditional Students: Tips to Attract & Retain

RuffaloNoelLevitz (RNL) recently released their 2016 Marketing and Student Recruitment Practices Benchmark Report for 4-year Colleges and Universities and it’s jammed with interesting information – but 2 points jumped off the page at us...
RuffaloNoelLevitz (RNL) recently released their 2016 Marketing and Student Recruitment Practices Benchmark Report for 4-year Colleges and Universities and it’s jammed with… https://www.dwsassociates.com/blog/2016/05/non-traditional-students-tips-attract-retain/

8 1/2 Common Errors in the Student Recruitment Process

A few weeks ago, while having coffee with a former co-worker,the subject turned to our consulting work tied to the student recruitment process – specifically the common errors in the student recruitment process. Here’s what we came up with – let us know …
A few weeks ago, while having coffee with a former co-worker,the subject turned to our consulting work tied to the student recruitment process – specifically the common errors in… https://www.dwsassociates.com/blog/2016/04/8-12-common-errors-student-recruitment-process/

Snap Chat for Student Recruitment

Should Snapchat be included in your student recruitment and retention efforts? We made a conscious decision not to address Snapchat in our recently published ebook, “Turn Social Media Into a Student Recruitment & Retention Powerhouse“. Heck, we said, t…
Should Snapchat be included in your student recruitment and retention efforts? We made a conscious decision not to address Snapchat in our recently published ebook, “Turn… https://www.dwsassociates.com/blog/2016/03/snap-chat-student-recruitment/

Smart College Recruitment Targets Wisely Using Segmentation

Your successful students share certain traits – and you should be using that insight to drive your recruitment efforts because you want to attract those most likely to enroll and succeed. So why do so many college recruitment strategies have such vague de…
Your successful students share certain traits – and you should be using that insight to drive your recruitment efforts because you want to attract those most likely to enroll and… https://www.dwsassociates.com/blog/2016/02/smart-college-recruitment-targets-wisely-using-segmentation/

Get More Our of Your CRM Investment

How much are you spending on marketing technology in 2016? How much of that is CRM and all the other marketing automation tools that you bought in order to become more efficient and productive?
How much are you spending on marketing technology in 2016? How much of that is CRM and all the other marketing automation tools that you bought in order to become more… https://www.dwsassociates.com/blog/2016/02/get-more-our-your-crm-investment/