Blog Search Tags - Marketing

Category List

Tag Cloud

Lifelong Learning Market Segmentation Mystery Shopper Audit Event Marketing Market Research Marketing Automation Podcast Email Content Marketing Marketing Collateral Marketing Media Creative Market Planning Marcom Data Analytics Personas Personalization Market Testing Social Media Adtech Marketing Channels Content Markteing Search Engine Marketing Data-Driven Marketing Market Opportunity Assessment eCommerce Product Development Gen Z Strategic Planning Blog Student Recruiting Campaign Competitive Intelligence Social Media DWS Associates Marketing Web Forms Direct Response Cataloging Consumer Catalogs Mobile Marketing Dave Freeman Product Development Nurturing Key Metrics A/B Testing Assessments Internet Marketing On Demand Marketing Adult Student Retention earned media Direct Mail Targeting & Segmentation retail Marketing Research Student Retention College Retention Marketing Tools Webinar Setting Goals Student Success Marketing Analytics B2B Marketing CMO Multi Channel Marketing Catalog Marketing Retailing Business Catalogs Lead Nurturing Inbound Marketing Post-traditional Students Advertising Retail Marketing Predictive Modeling Direct Response Marketing Product Adult Students Customer Retention Marketing Technology Affiliate Marketing Marketing Planning SEM Student Nurturing Marketing Connection Merchandising Student Recruitment Broadcast Direct Response Higher Education Customer Acquistion Market Intelligence Student Acquisition Customer Acquisition Outsourcing Martech Marketing Promotions Direct Marketing Website Design Enrollment Management SMS Text Adult Student Recruitment Market Planning Process Profits Process Mapping Sales Management Target Marketing Campaign Planning Marketing Audit Student Satisfaction Target Market Lead Management CRM Email Marketing Customer Service Segmentation Database Marketing Millennial Marketing Competitive Analysis Demand Generation PPC Ads Strategic Market Planning Revenue Marketing paid media Lead Generation Sales New Program Development eCommerce Higher Education Marketing Media Buying College Recruitment Integrated Marketing Communications Thank you page Video Marketing Differentiation DR Radio Student Enrollments Marketing Strategy Offer Development Generation Z Adwords Online Marketing B2C Marketing Marketing Communications Digital Marketing influencer marketing Market Analysis Selling Social Media Marketing Call Center Sales Pipeline Marketing Assessment Omni Channel Marketing Telemarketing Business Development Marketing Management Direct Response Email

Blog Search

The Marketing Planning Process...Doing It Right!

All businesses need one, but many of businesses don't have one...a marketing plan. The marketing plan is your road map from Point A to Point B. It takes you from where you are to where you want to go. The marketing planing process is well defined and s…
The Strategic Marketing Planning Process All businesses need one, but many businesses don't have one...a marketing plan. The marketing plan is your road map from Point A to… https://www.dwsassociates.com/blog/2018/02/marketing-planning-process/

How's your marketing?

Evaluate your organization's marketing performance on 25 key factors to determine how you're doing. The tool will help you identify your strengths and weaknesses and give you an overall score.
How's your marketing doing? There are a lot of ways to answer that question, with the quickest and simplest being, are you meeting or exceeding your sales and profit goals… https://www.dwsassociates.com/blog/2018/01/hows-your-marketing/

Marketing Planning 101 - Are You?

Based on the fact that so many businesses fail to do marketing planning, you might think it was the hardest thing in the world to do. Marketing to many businesses means nothing more than advertising, marketing promotion, and marcom (short for marketing co…
Based on the fact that so many businesses fail to do marketing planning, you might think it was the hardest thing in the world to do. Marketing to many businesses means nothing… https://www.dwsassociates.com/blog/2017/01/marketing-planning-101-are-you/

Why Facilitated Strategic Planning Workshops are Most Effective for Your College...

Strategic planning for many organizations and institutions tends to be more focused on the report or end product than the planning – and that’s a lost opportunity. As Eisenhower once said
Strategic planning for many organizations and institutions tends to be more focused on the report or end product than the planning – and that’s a lost opportunity. As Eisenhower… https://www.dwsassociates.com/blog/2016/09/why-facilitated-strategic-planning-workshops-are-most-effective-your-college/

Whatever the Channel: Marketing Success Depends on 5 Factors

The five most important factors that you have to worry about when creating a direct marketing campaign are, in order of importance, target, offer, format, creative and timing.
The five most important factors that you have to worry about when creating a direct marketing campaign are, in order of importance, target, offer, format, creative and… https://www.dwsassociates.com/blog/2016/07/whatever-channel-marketing-success-depends-5-factors/

Why Facilitated Strategic Planning Workshops are Most Effective for Your College...

Strategic planning for many organizations and institutions tends to be more focused on the report or end product than the planning – and that’s a lost opportunity. As Eisenhower once said
Strategic planning for many organizations and institutions tends to be more focused on the report or end product than the planning – and that’s a lost opportunity. As Eisenhower… https://www.dwsassociates.com/blog/2016/04/why-facilitated-strategic-planning-workshops-are-most-effective-your-college/

Do You Need a Marketing Plan?

A lot of people are saying that you don’t need a marketing plan today. Things are moving too fast. You don’t have time to plan. You should just throw as much as possible up in promotional channels and hope the customers find you. If you have the righ…
A lot of people are saying that you don’t need a marketing plan today. Things are moving too fast. You don’t have time to plan. You should just throw as much as possible up in… https://www.dwsassociates.com/blog/2016/04/do-you-need-marketing-plan/

Marketer's Toolkit Goes Mobile

DWS Associates, today, released its mobile Marketer’s Toolkit for android smartphones and tablets. Following the success of our release of 25 individual mobile tools and the requests of users, we’ve combined the best of those tools and added additional to…
Marketer’s Toolkit, more than 30 tools that turn marketers into MARKETERS is now available for mobile devices. DWS Associates, today, released its mobile Marketer’s Toolkit for… https://www.dwsassociates.com/blog/2016/03/marketers-toolkit-goes-mobile/

Targeting is Not Rocket Science

Nine out ten B2B marketers admit that their communications reach people who will never do business with them. This is an amazing number, since the majority of B2B marketers have potential customer universes numbering in the hundreds, with few having them…
Nine out ten B2B marketers admit that their communications reach people who will never do business with them. This is an amazing number, since the majority of B2B marketers have… https://www.dwsassociates.com/blog/2016/03/targeting-not-rocket-science/

Category List

Tag List

Tag Cloud

Archive

2014

2016

2017

2018

2019

Blog Search

The Marketing Planning Process...Doing It Right!

How's your marketing?

Marketing Planning 101 - Are You?

Why Facilitated Strategic Planning Workshops are Most Effective for Your College...

Whatever the Channel: Marketing Success Depends on 5 Factors

Why Facilitated Strategic Planning Workshops are Most Effective for Your College...

Do You Need a Marketing Plan?

Marketer's Toolkit Goes Mobile

Targeting is Not Rocket Science