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eBook - Direct Mail Advertising...Things You Need to Know to Make It Work
Direct mail is not dead! In fact, it's still a very powerful tool for some products and services depending on the industry and customers being promoted. Compared to email and other forms of digital marketing it's not cheap and it requires much greater detail work and management.
But, it has lots of advantages over other media and channels including digital. For example you have an unlimited range of formats. You can create dimensional packages where you have a variety of reader involvement devices. You can include samples or product demonstrations. The list goes on...read more in the paper.
There are many factors preventing its use today in cases where it would be very effective. These include: costs, production time, and more importantly the fact that a great many marketers who began their careers in the digital age have little or no experience in its development and use.
For those new to direct mail advertising, this eBook is a primer and guide to direct mail advertising. For those experienced in its use, it can be used as a reminder and checklist. It covers direct mail advertising package usage, development, design, and production strategies and practices. It provides how to instructions and guidelines on design, artwork, copy writing and production. Everything from solo envelop mailers to catalogs are covered.
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