White Paper - Competitive Intelligence 101: Staying Ahead of the Competition Higher Education Edition

Competitive intelligence is a systematic program for gathering and analyzing information about your competitors' activities and general business trends to further your own institution's goals.  This white paper presents a systematic approach to developing and executing a competitive intelligence program for your college or university.

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Areas of Interest	B2B Marketing  B2C Marketing  Higher Education Marketing  Retail, eCommerce, Catalog Marketing
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