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Contact Strategy: People Buy From People

Does your contact strategy include people interacting? People buy from people. People they trust. Does your lead nurturing process help your potential new customers get to know your staff and build trust? Maybe it should!
Think about the last big purchase decision you made. One that cost you 5-figures or more. Or that put your job on the line. Did it come down to your level of trust,… https://www.dwsassociates.com/blog/2018/08/people-buy-people/

How to Overcome the 3 Reasons Most Miss Their Enrollment Goals

3 reasons most colleges and universities miss their enrollment goals are easily overcome - learn how.
“We’re not generating enough leads.” “We’re not generating enough quality leads.” “We’re not converting quality leads into enrollments.” Causes for these three issues… https://www.dwsassociates.com/blog/2018/07/how-overcome-3-reasons-most-miss-their-enrollment-goals/

Should You Buy or Generate Your Own Leads?

Lead aggregators. Affiliate programs. Those places someone on your team calls to “buy leads” because you can’t seem to generate enough quality leads and enrollments with your lead generation/enrollment efforts. Should you buy leads or figure out how to…
Lead aggregators. Affiliate programs. Those places someone on your team calls to “buy leads” because you can’t seem to generate enough quality leads and enrollments… https://www.dwsassociates.com/blog/2018/07/should-you-buy-or-generate-your-own-leads/

The Lead Management Game - Winning Or Losing?

Lead Management - It's a game that all businesses need to be good at, but the question is, "Are you winning or losing?" If you're satisfied with your lead generation efforts, but less than satisfied with your lead conversion, then you aren't winning. Wha…
The Lead Management Game – Are You Winning or Losing? Lead Management - It's a game that all businesses need to be good at, but the question is, "Are you winning or losing?" If… https://www.dwsassociates.com/blog/2018/06/lead-management-game-winning-or-losing1/

B.A.N.T. May Be Old, But It Still Works

B.A.N.T. it may be an old concept, but it still works. People talk about it’s time to put B.A.N.T. into the past. Some marketers say they have a better way of qualifying leads and you see articles all the time stating that B.A.N.T. no longer works. Wel…
B.A.N.T. may be old, but it still works B.A.N.T. may be an old concept of lead qualification, but it still works despite protestations of its dying or death. People talk about… https://www.dwsassociates.com/blog/2018/05/bnt-may-be-old-it-still-works/

Managing The Sales Pipeline

Identify sales pipeline problems and repair them.
What is the “Sales Pipeline”? Many people talk about it being the visual representation of the process of acquiring, nurturing, and converting leads into sales. And, it is the… https://www.dwsassociates.com/blog/2018/02/managing-sales-pipeline/

What Are You Putting Into Your Sales Pipeline

This is an important question and it really hings on the most basic of issues. What is a sales "lead?" It's not necessarily someone that has filled out a web form requesting information. So you need to identify other critical factors that really determ…
What Are You Putting Into Your Sales Pipeline? This is perhaps the biggest problem with marketing today, especially in the B2B sector. Many B2B marketers consider all… https://www.dwsassociates.com/blog/2017/10/what-sales-lead-and-why-critical/

Lead Flow Planning - Getting It Right

Article discusses the important factors to consider in developing a lead flow program.
Question of the day - Is your business suffering from dreaded "Empty Pipeline Disease"? Not sure, well that is when your sales pipeline is devoid of new business opportunities or… https://www.dwsassociates.com/blog/2017/01/lead-flow-planning-getting-it-right/

How Asking the Right Questions Can Increase Enrollments

Asking the right questions can help your college increase enrollments – but you also need to have an effective process for capturing the answers, analyzing them and determining how best to put that insight to use.
photo: thedailyenglishshow.com Asking the right questions can help your college increase enrollments – but you also need to have an effective process for capturing the… https://www.dwsassociates.com/blog/2016/10/how-asking-right-questions-can-increase-enrollments/