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All The Martech In The World Won't Make You a Marketer

The Martech stack now offers over 5,000 solutions from companies including us. And the list grows daily. And here’s the other things, all the Martech in the world won’t help you sell a product/solution where the market doesn’t need or want it or you hav…
The Martech Stack or the Martech Sink Hole? The Martech stack now offers over 5,000 solutions from companies including us. And the list grows daily. Wow. Does the Chief… https://www.dwsassociates.com/blog/2018/05/all-martech-world-wont-make-you-marketer/

Data-Driven Marketing...It's As Old As Index Cards, And Then Some...

For all you born just before the age of big data, I have news, data driven marketing is as old as the hills. I first experienced it when I entered retail some 5 decades ago.… https://www.dwsassociates.com/blog/2017/02/data-driven-marketingits-old-index-cards-and-then-some/

Get More Our of Your CRM Investment

How much are you spending on marketing technology in 2016? How much of that is CRM and all the other marketing automation tools that you bought in order to become more efficient and productive?
How much are you spending on marketing technology in 2016? How much of that is CRM and all the other marketing automation tools that you bought in order to become more… https://www.dwsassociates.com/blog/2016/02/get-more-our-your-crm-investment/

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All The Martech In The World Won't Make You a Marketer

Data-Driven Marketing...It's As Old As Index Cards, And Then Some...

Get More Our of Your CRM Investment