How Content Marketing Can Increase Enrollments, Retention

What exactly is content marketing and how can it help your institution increase enrollments?

Developing Your Content Marketing Strategy

Developing your content marketing strategy is key to your ability to implement a successful content marketing program. This post walks you through the key steps and provides you with some free, useful tools...

Designing and Writing Effective Direct Mail Packages

Direct mail can produce double-digit increases in digital campaign performance - so here are some tips for designing and writing effective direct mail.

2 Commonly Overlooked Causes for Enrollment Shortfalls - And How to Fix Them

There are two commonly overlooked causes for failing to achieve enrollment goals that can live inside your institution - here's how to fix them.

Contact Strategy: People Buy From People

Does your contact strategy include people interacting? People buy from people. People they trust. Does your lead nurturing process help your potential new customers get to know your staff and build trust? Maybe it should!

How to Overcome the 3 Reasons Most Miss Their Enrollment Goals

3 reasons most colleges and universities miss their enrollment goals are easily overcome - learn how.

Should You Buy or Generate Your Own Leads?

Lead aggregators. Affiliate programs. Those places someone on your team calls to “buy leads” because you can’t seem to generate enough quality leads and enrollments with your lead generation/enrollment efforts. Should you buy leads or figure out how to generate your own?

PART 2: Podcasts: Develop Your Plan

Developing your podcast plan is the next step in the series. In Part 1 Should You Start Your Own Podcast, we covered the reasons to give podcasts some consideration and how to determine if they make sense for you – and your audience. So, you have decided to take the next step and that means figuring out what your podcast will be.

Part 1: Blogs: Should You Start A Blog?

Should a blog be part of your content marketing strategy? Well with Millennials and Gen Z as your audience a blog could make a lot of sense - so here are some questions to ask so you can decide if it's right for your business

8 Simple Ways to Increase Enrollments

Everyone's searching for ways to increase enrollments - and here are 8 simple yet highly effective ways to generate more enrollments from your qualified leads.