Category List

Omni Channel Marketing (1)
Marketing (4)
Internet Marketing (1)
Marketing Management (1)
Target Marketing (1)
eCommerce (5)
Martech (1)
Content Marketing (16)
Email Marketing (3)
B2B Marketing (1)
Marketing Communications (4)
Catalog Marketing (2)
Retailing (2)
Social Media Marketing (2)
Market Opportunity Assessment (1)
Retail Marketing (1)
Mobile Marketing (1)
Strategic Marketing Planning (3)
Marketing Strategy (2)
Student Recruitment (4)
Customer Acquisition (4)
Direct Marketing (9)
Marketing Analytics (1)
Higher Education Marketing (55)
CRM (1)
Telemarketing (1)
Marketing Planning (7)
Competitive Intelligence (2)
Marketing Channels (1)
Demand Generation (1)
Digital Marketing (3)
Marketing Connection (1)
Sales Management (3)
Webinar (2)
Advertising (1)
Market Research (4)
Podcast: Higher Ed (4)
SEM (2)
Marketing Tools (1)
Lead Management (7)

Tag List

Adult Students (4)
Direct Response Marketing Product (1)
Setting Goals (1)
Market Planning Process (2)
Direct Response (3)
Marketing Planning (9)
eCommerce Product Development (1)
Product Development (1)
Social Media (1)
Selling (1)
Generation Z (1)
Data-Driven Marketing (1)
Customer Retention (2)
On Demand Marketing (1)
Sales Pipeline (1)
CRM (3)
eCommerce (9)
Post-traditional Students (1)
A/B Testing (2)
Inbound Marketing (1)
Online Marketing (5)
Direct Marketing (13)
Sales (3)
Retail Marketing (9)
Marketing Technology (1)
Assessments (1)
Lead Nurturing (11)
Omni Channel Marketing (2)
PPC Ads (1)
Social Media (5)
Direct Mail (4)
Merchandising (2)
Marketing Research (3)
Marketing Channels (4)
Revenue (1)
Marketing Strategy (8)
Adwords (2)
Marketing Assessment (2)
Competitive Analysis (3)
Broadcast Direct Response (1)
Adult Student Retention (1)
Retailing (8)
Video Marketing (2)
Marketing Communications (8)
Profits (1)
Consumer Catalogs (1)
Catalog Marketing (4)
Higher Education Marketing (21)
Email Marketing (5)
Cataloging (1)
Media Buying (1)
Marketing Media (2)
B2B Marketing (2)
SMS Text (1)
Sales Management (2)
Telemarketing (1)
Mobile Marketing (2)
Marketing Analytics (1)
Market Intelligence (3)
Student Acquisition (10)
influencer marketing (1)
Predictive Modeling (1)
Direct Response Email (2)
Email (3)
Enrollment Management (3)
Market Opportunity Assessment (2)
Affiliate Marketing (1)
Search Engine Marketing (1)
Digital Marketing (9)
Lead Generation (18)
Student Nurturing (7)
Podcast (2)
Website Design (1)
Market Analysis (1)
Student Success (1)
Key Metrics (1)
Lead Management (13)
Martech (1)
DWS Associates Marketing (1)
Gen Z (2)
Personalization (1)
Student Satisfaction (1)
Blog (1)
retail (3)
Database Marketing (1)
Marketing Management (1)
College Recruitment (1)
Call Center (1)
Web Forms (1)
Process Mapping (1)
Advertising (5)
Offer Development (1)
Millennial Marketing (1)
Marketing (17)
Marketing Tools (2)
Student Retention (14)
Creative (2)
Content Marketing (11)
Marketing Promotions (4)
SEM (2)
Multi Channel Marketing (3)
Market Planning (2)
earned media (1)
Student Enrollments (1)
Target Market (2)
Adtech (1)
Marketing Collateral (2)
Targeting & Segmentation (3)
paid media (1)
Student Recruiting Campaign (1)
Higher Education (10)
Strategic Planning (5)
Student Recruitment (25)
DR Radio (1)
Marcom (1)
Business Development (1)
B2C Marketing (1)
Personas (3)
Differentiation (1)
Competitive Intelligence (7)
Marketing Automation (1)
Internet Marketing (4)
Customer Acquisition (7)
Marketing Audit (1)
Customer Acquistion (3)
Market Segmentation (2)
Thank you page (1)
Marketing Connection (1)
Target Marketing (2)
Event Marketing (1)
Customer Service (1)
Outsourcing (1)
Campaign Planning (1)
Content Markteing (5)
Demand Generation (7)
CMO (1)
Market Testing (1)
Business Catalogs (1)
Strategic Market Planning (4)
Integrated Marketing Communications (1)
College Retention (1)
Segmentation (5)
Data Analytics (2)
Dave Freeman (3)
Market Research (8)
Webinar (2)
Mystery Shopper Audit (3)
Adult Student Recruitment (1)
Nurturing (1)
Social Media Marketing (6)
Lifelong Learning (1)
New Program Development (1)

Tag Cloud

Email MarketingRetail MarketingDirect MailDR RadioMarket TestingContent MarketingStudent RetentionCatalog MarketingB2C MarketingPost-traditional StudentsAdtechOffer DevelopmentMarketing PromotionseCommerce Product DevelopmentSellingMulti Channel MarketingAdult Student RetentionMarketing ChannelsMarketing AutomationMarket IntelligenceWeb FormsSearch Engine MarketingMarketing CommunicationsStrategic Market PlanningInternet MarketingMarketing StrategyCRMGeneration ZAdvertisingSEMMarketing AnalyticsData AnalyticsPersonalizationProduct DevelopmentCall CenterCompetitive AnalysisDifferentiationMerchandisingConsumer CatalogsDirect MarketingNurturingStudent EnrollmentsMarket PlanningDave FreemanMystery Shopper AuditCollege RecruitmentMarket Planning ProcessWebsite DesignOutsourcingEnrollment ManagementDirect Response Marketing ProductBroadcast Direct ResponseMarket ResearchCustomer AcquistionCustomer ServiceStudent NurturingPredictive ModelingMarket AnalysisBlogStudent SuccessRevenueMarcomHigher EducationCustomer AcquisitionWebinarMarketing PlanningAdult StudentsSegmentationSMS TextCatalogingTarget MarketProfitsDatabase MarketingMarket SegmentationMarket Opportunity Assessmentinfluencer marketingLead Nurturingearned mediaStudent SatisfactionMarketing ManagementTelemarketingSocial MediaProcess MappingMarketing AuditRetailingTarget MarketingTargeting & SegmentationKey MetricsLead GenerationLifelong LearningretailMarketing ConnectionSocial MediaStudent Recruiting Campaignpaid mediaMarketing ResearchOmni Channel MarketingStudent RecruitmentAdwordsDirect Response EmailBusiness DevelopmentEvent MarketingCampaign PlanningMillennial MarketingThank you pagePersonasMedia BuyingAdult Student RecruitmentMarketing AssessmentVideo MarketingDirect ResponseCollege RetentionDigital MarketingMartechMarketing CollateralStudent AcquisitionBusiness CatalogsEmailMobile MarketingNew Program DevelopmentLead ManagementMarketing ToolsStrategic PlanningSales ManagementSocial Media MarketingOn Demand MarketingAffiliate MarketingCMOOnline MarketingDWS Associates MarketingSales PipelineSetting GoalsPPC AdsPodcastData-Driven MarketingHigher Education MarketingInbound MarketingGen ZCustomer RetentionIntegrated Marketing CommunicationsCreativeB2B MarketingDemand GenerationMarketingContent MarkteingeCommerceMarketing MediaMarketing TechnologySalesCompetitive IntelligenceAssessmentsA/B Testing


Part 1: Blogs: Should You Start A Blog?

Jun 26, 2018

blog You are searching for ways to leverage your existing resources and attract more high-quality leads that become new customers, clients and/or students – then you need to start a blog. Why?


Your audience may or may not know you exist. And of those that know you exist, they may or may not have an accurate and complete understanding of what unique value you can provide. With a blog, you are producing and providing them with a steady stream of information that they want and need.

Today, millennials are going online and finding answers to questions. If you’re not there, helping to provide them with the information they seek, chances are high that your competition is there filling that need. And that means that when these members of your target audience get to a point where they realize they need what you offer…your competition is better positioned to get their business.


When it all comes down to it, people prefer to buy from people they know and trust. Heck, in some instances they will even pay a little more because they feel that level of comfort is worth a premium. Right now, members of your target audience know little to nothing about your business. And many have lumped you into a category with the competition – and you all look the same. With a blog, you get to share your expertise as well as provide your staff, co-workers, and colleagues the opportunity to show your target audience what your business is like from a human perspective.


You’re in the business of “getting the right information to the right person at the right time”, and your blog allows you to take an issue that popped up in the morning and put out relevant information to your audience within an hour. A law firm can offer insight on the latest Supreme Court ruling to their audience on the same day the ruling is announced. An accounting firm can address the new tax laws just passed. The local college can issue insight into changes in healthcare and how it impacts nurses thanks to the program chair of their own nursing program. Now, without the blog, how do you showcase your expertise in such a timely manner? How do you provide that extra value that differentiates you from the rest when your audience wants and needs it most?


Your first step, as always, is to get to know your audience. Who are they? What are their wants and needs? What questions do they have? What do they value? What can’t they find elsewhere? You’re going to be creating segments or personas because you are going to want to provide them with relevant information through your blog. And since we all know that within our target audiences there are different groups with different wants, needs, motivations, concerns…you need to identify these segments or personas so that you can create the write blog posts. The second step is to gather together your team – and this is more than just the marketing team or the copywriter, it’s going to include the very people that make your business successful. You want the subject matter experts. The people on your team that know all there is to know about your audience’s topics of interest. Why? Well, here’s a short list:

In some instances, they might be able to create the content – write the blog post or some type of written, audio or video content that is published in your blog and promoted through paid, earned, owned and social media. In other instances, your writer or content creators will interview, record, film the subject matter expert – but in either scenario, they are the source of knowledge that you will be sharing through your blog with your audience. And remember to keep the focus on the reader, the target audience because the more effective you are at showing them how they benefit from your unique expertise…


This does take work. It also requires some expertise that might not currently be on your team. But as you begin to provide more timely, relevant insights into the areas your audience cares about, you show them you have unique expertise that is valuable. They know who you are. They have a better understanding of what you can do for them. And they become much more likely to turn to you first when they have a need to buy what you offer.

Tags: Blog
Category: Content Marketing

Fatal error: Call to a member function getUserUserBio() on null in /home/dwsass5/public_html/packages/problog/helpers/blogify.php on line 370