Reading of Interest
"No longer can the offline remain separate from the online. Integrated, customer-centric, cross-channel marketing campaigns persuade customers to act, provide greater ROI, and ultimately improve your organization's bottom line. This must-have guide synthesizes the successful methods and metrics that online, direct, and brand marketers have employed for years so that you can develop, implement, and measure successful cross-channel campaigns. Multichannel marketing expert Akin Arikan takes you fro…
The advent of the Internet and on-line catalogs has created intense interest in cataloging from both the consumer and business-to-business markets. More companies than ever before are starting catalogs or adding catalogs to their marketing arsenals. Now Jack Schmid, the catalog industry's leading speaker and lecturer on catalog marketing, offers this detailed guide to developing and launching-or revamping both print and on-line catalogs.
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eCommerce, Catalog, Retail, Multi-Channel Marketing Tools
The tools in this section will help you plan and execute your retail, catalog and eCommerce marketing activities. The section includes planning and analysis tools, calculators, checklists and templates, starting with an overview of eCommerce, catalog marketing and merchandising...including how to develop your overall catalog plans.
Take the Catalog, eCommerce Multi Channel Quiz - How's Your Organization Doing?
Quickly find out how you're doing before you access our catalog marketing tools and resources. Take the Catalog eCommerce, Multi Channel Marketing quiz The assessment addresses key aspects of multi-channel, catalog, eCommerce planning, processes and practices from merchandising to fulfillment. It will help you determine the current state of your multi-channel, catalog, eCommerce marketing planning, practices and processes. Your answers will indicate specific areas where you may benefit from improvements. And, it will also help guide your decisions about your future needs and investments. You will be given a score upon completion.
Once you've completed the assessment, you can contact us to review your responses and provide an objective analysis of your current business and marketing planning efforts.
eCommerce, Catalog & Retail Marketing Tools
eCommerce / Catalog Marketing Assessment
The eCommerce Catalog Multi-Channel Marketing Assessment is a comprehensive study and review of your current and future eCommerce and catalog marketing plans and activities whether they be print, online, or both. We've developed several tools we use to conduct the assessment including a 270 question assessment.
Catalog Marketing Assessment
The Catalog - Multi-Channel Marketing Assessment tool will help you determine how well you are doing with your catalog and multi-channel marketing program. The assessment addresses 100 key aspects of catalog / multi-channel marketing from marketing through operations and fulfillment.
Catalog eCommerce Business Audit Tool
The catalog and Internet merchant business and financial analysis tool is a comprehensive study and review of your current and future catalog / eCommerce operation, business and financial plans, activities and results whether they be print, online, or both.
Customer Retention Rate Calculator
This tool will calculate the year-over-year retention rate of your customers and the projected customer life time in years based on the variables you enter for the number of customers who purchased in the first year and the number of them that were still purchasing in the second year.
RFM Scoring Model Tool
RFM (recency, frequency, monetary) analysis is used to determine quantitatively which customers are the best ones by examining how recently a customer has purchased (recency), how often they purchase (frequency), and how much the customer spends (monetary). This tool will help you determine your best customers and allow you to segment them based on RFM analysis.
Retail Financial Calculators
This tool includes 24 retail marketing financial calculators to help you plan your merchandising, retail sales analysis, store planning and staffing, breakeven analysis and more.
Multi-Channel Marketing News
Multichannel Merchant Magazine (more news...)