Blog Search Categories - Marketing

Category List

Tag Cloud

College Recruitment Martech Marketing Communications Competitive Intelligence Direct Response Email Integrated Marketing Communications Digital Marketing eCommerce Social Media Higher Education Marketing Customer Retention Marketing Website Design Product Development Event Marketing Enrollment Management Media Buying Selling retail Key Metrics Direct Response Retail Marketing eCommerce Product Development A/B Testing Lead Management Sales Pipeline Strategic Planning Setting Goals Webinar earned media Competitive Analysis Data-Driven Marketing Targeting & Segmentation Marketing Research Student Success Creative Adult Students Email Marketing Data Analytics Video Marketing PPC Ads Predictive Modeling Adult Student Retention Thank you page Student Retention Direct Mail SMS Text Nurturing Offer Development Market Planning Omni Channel Marketing Student Enrollments Demand Generation Market Segmentation Internet Marketing Merchandising Market Analysis Marcom Sales Lifelong Learning CMO Target Marketing Millennial Marketing Target Market Strategic Market Planning Blog Customer Acquistion Multi Channel Marketing Retailing Customer Service Direct Marketing CRM Marketing Analytics Marketing Connection Inbound Marketing Student Recruiting Campaign Direct Response Marketing Product Mobile Marketing Campaign Planning Email Social Media Advertising Marketing Automation Call Center Generation Z Marketing Channels B2C Marketing Gen Z Adwords Telemarketing Lead Generation Podcast Student Nurturing Search Engine Marketing Student Acquisition influencer marketing Customer Acquisition New Program Development Adult Student Recruitment Sales Management Web Forms Dave Freeman On Demand Marketing Content Marketing Marketing Promotions Business Development Revenue Market Planning Process Social Media Marketing Marketing Collateral Online Marketing Marketing Tools Marketing Planning Marketing Technology Marketing Assessment Profits Outsourcing Differentiation Business Catalogs Higher Education DR Radio Marketing Strategy Market Opportunity Assessment Catalog Marketing Cataloging Marketing Media Marketing Management Personalization College Retention DWS Associates Marketing Marketing Audit B2B Marketing Market Research Database Marketing Segmentation Market Testing Assessments Mystery Shopper Audit SEM Post-traditional Students Market Intelligence Personas Lead Nurturing Broadcast Direct Response Content Markteing Student Recruitment Adtech Process Mapping paid media Consumer Catalogs Student Satisfaction Affiliate Marketing

Blog Search

The Marketing Planning Process...Doing It Right!

All businesses need one, but many of businesses don't have one...a marketing plan. The marketing plan is your road map from Point A to Point B. It takes you from where you are to where you want to go. The marketing planing process is well defined and s…
The Strategic Marketing Planning Process All businesses need one, but many businesses don't have one...a marketing plan. The marketing plan is your road map from Point A to… https://www.dwsassociates.com/blog/2018/02/marketing-planning-process/

How's your marketing?

Evaluate your organization's marketing performance on 25 key factors to determine how you're doing. The tool will help you identify your strengths and weaknesses and give you an overall score.
How's your marketing doing? There are a lot of ways to answer that question, with the quickest and simplest being, are you meeting or exceeding your sales and profit goals… https://www.dwsassociates.com/blog/2018/01/hows-your-marketing/

Marketing Planning 101 - Are You?

Based on the fact that so many businesses fail to do marketing planning, you might think it was the hardest thing in the world to do. Marketing to many businesses means nothing more than advertising, marketing promotion, and marcom (short for marketing co…
Based on the fact that so many businesses fail to do marketing planning, you might think it was the hardest thing in the world to do. Marketing to many businesses means nothing… https://www.dwsassociates.com/blog/2017/01/marketing-planning-101-are-you/

Market Analysis - Identify Your Target Markets

Market analysis is the foundation of your marketing plan and you need to identify the key prospects and customers for your products/services to be successful in today’s highly competitive global world....
Market analysis is the foundation of your marketing plan and you need to identify the key prospects and customers for your products/services to be successful in today’s highly… https://www.dwsassociates.com/blog/2016/05/market-analysis-identify-your-target-markets/

Market Planning Process

A marketing plan is a map that guides an organization from Point A (its current state) to Point B (its desired state). That guidance comes from the marketing planning process, which answers four questions: where are you now; who do you want to be; what’s …
A marketing plan is a map that guides an organization from Point A (its current state) to Point B (its desired state). That guidance comes from the marketing planning process,… https://www.dwsassociates.com/blog/2016/05/market-planning-process/

Do You Need a Marketing Plan?

A lot of people are saying that you don’t need a marketing plan today. Things are moving too fast. You don’t have time to plan. You should just throw as much as possible up in promotional channels and hope the customers find you. If you have the righ…
A lot of people are saying that you don’t need a marketing plan today. Things are moving too fast. You don’t have time to plan. You should just throw as much as possible up in… https://www.dwsassociates.com/blog/2016/04/do-you-need-marketing-plan/

Targeting is Not Rocket Science

Nine out ten B2B marketers admit that their communications reach people who will never do business with them. This is an amazing number, since the majority of B2B marketers have potential customer universes numbering in the hundreds, with few having them…
Nine out ten B2B marketers admit that their communications reach people who will never do business with them. This is an amazing number, since the majority of B2B marketers have… https://www.dwsassociates.com/blog/2016/03/targeting-not-rocket-science/

Category List

Tag List

Tag Cloud

Archive

2013

2014

2016

2017

2018

2019