Blog Search Categories - Marketing

Category List

Tag Cloud

Post-traditional Students Lifelong Learning Adwords Lead Generation Adult Student Retention Segmentation Podcast Social Media Internet Marketing Student Acquisition Campaign Planning Mobile Marketing influencer marketing Dave Freeman Assessments Webinar Student Success Strategic Market Planning Email Student Recruitment Web Forms New Program Development Omni Channel Marketing Thank you page Student Satisfaction Marketing Analytics Student Recruiting Campaign Selling Personalization Catalog Marketing Marketing Media A/B Testing Lead Nurturing Market Analysis Creative Market Segmentation Social Media Marketing Direct Response Marketing Product Sales Management Data Analytics Consumer Catalogs Market Research Customer Acquisition Marcom Event Marketing Integrated Marketing Communications eCommerce Marketing Technology Targeting & Segmentation Strategic Planning Market Intelligence Marketing Research Video Marketing Process Mapping Telemarketing Competitive Analysis Sales Marketing Audit CRM College Recruitment Gen Z Broadcast Direct Response Mystery Shopper Audit Digital Marketing Business Catalogs Advertising Adult Students Direct Marketing Marketing Planning Lead Management Marketing Direct Response Business Development Millennial Marketing Marketing Assessment Retailing Merchandising Marketing Tools Key Metrics retail Cataloging PPC Ads On Demand Marketing Generation Z Blog Market Planning Adult Student Recruitment Higher Education Marketing Promotions Setting Goals Marketing Communications SEM Retail Marketing Media Buying B2B Marketing Student Enrollments Content Markteing Marketing Automation Offer Development Multi Channel Marketing Direct Response Email Predictive Modeling College Retention Email Marketing earned media Marketing Strategy Online Marketing Customer Acquistion Personas Adtech Search Engine Marketing Market Testing Database Marketing Website Design Target Marketing Marketing Collateral paid media B2C Marketing Product Development Social Media Competitive Intelligence Profits Student Retention Nurturing Differentiation Data-Driven Marketing Student Nurturing DWS Associates Marketing Martech Demand Generation DR Radio Enrollment Management eCommerce Product Development Sales Pipeline Higher Education Marketing SMS Text Customer Service Target Market Affiliate Marketing Inbound Marketing Revenue Marketing Connection Content Marketing Direct Mail Market Opportunity Assessment Marketing Management Customer Retention Outsourcing Market Planning Process CMO Call Center Marketing Channels

Blog Search

The Marketing Planning Process...Doing It Right!

All businesses need one, but many of businesses don't have one...a marketing plan. The marketing plan is your road map from Point A to Point B. It takes you from where you are to where you want to go. The marketing planing process is well defined and s…
The Strategic Marketing Planning Process All businesses need one, but many businesses don't have one...a marketing plan. The marketing plan is your road map from Point A to… https://www.dwsassociates.com/blog/2018/02/marketing-planning-process/

How's your marketing?

Evaluate your organization's marketing performance on 25 key factors to determine how you're doing. The tool will help you identify your strengths and weaknesses and give you an overall score.
How's your marketing doing? There are a lot of ways to answer that question, with the quickest and simplest being, are you meeting or exceeding your sales and profit goals… https://www.dwsassociates.com/blog/2018/01/hows-your-marketing/

Marketing Planning 101 - Are You?

Based on the fact that so many businesses fail to do marketing planning, you might think it was the hardest thing in the world to do. Marketing to many businesses means nothing more than advertising, marketing promotion, and marcom (short for marketing co…
Based on the fact that so many businesses fail to do marketing planning, you might think it was the hardest thing in the world to do. Marketing to many businesses means nothing… https://www.dwsassociates.com/blog/2017/01/marketing-planning-101-are-you/

Market Analysis - Identify Your Target Markets

Market analysis is the foundation of your marketing plan and you need to identify the key prospects and customers for your products/services to be successful in today’s highly competitive global world....
Market analysis is the foundation of your marketing plan and you need to identify the key prospects and customers for your products/services to be successful in today’s highly… https://www.dwsassociates.com/blog/2016/05/market-analysis-identify-your-target-markets/

Market Planning Process

A marketing plan is a map that guides an organization from Point A (its current state) to Point B (its desired state). That guidance comes from the marketing planning process, which answers four questions: where are you now; who do you want to be; what’s …
A marketing plan is a map that guides an organization from Point A (its current state) to Point B (its desired state). That guidance comes from the marketing planning process,… https://www.dwsassociates.com/blog/2016/05/market-planning-process/

Do You Need a Marketing Plan?

A lot of people are saying that you don’t need a marketing plan today. Things are moving too fast. You don’t have time to plan. You should just throw as much as possible up in promotional channels and hope the customers find you. If you have the righ…
A lot of people are saying that you don’t need a marketing plan today. Things are moving too fast. You don’t have time to plan. You should just throw as much as possible up in… https://www.dwsassociates.com/blog/2016/04/do-you-need-marketing-plan/

Targeting is Not Rocket Science

Nine out ten B2B marketers admit that their communications reach people who will never do business with them. This is an amazing number, since the majority of B2B marketers have potential customer universes numbering in the hundreds, with few having them…
Nine out ten B2B marketers admit that their communications reach people who will never do business with them. This is an amazing number, since the majority of B2B marketers have… https://www.dwsassociates.com/blog/2016/03/targeting-not-rocket-science/

Category List

Tag List

Tag Cloud

Archive

2015

2016

2017

2018

2019