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Higher Education Marketing Tools
Although all of our tools can be used by education makers, the following tools have been customized for higher educational marketers, so that the terms, issues, etc., are specific to the industry.
Higher Education Marketing Assessment
This assessment is a detailed audit of your institution's marketing and it's purpose is to identify areas of strength and areas of opportunity for improvement. It covers challenges your institution, both external and internal; new student recruitment and retention, student relationship management, marketing management, marketing information practices and technology.
Student Relationship Management Assessment
The purpose of this SRM (Customer Relationship Management) Assessment is to identify opportunities to optimize your current student relationships and improve acquisition and retention performance. The Assessment is divided into three key functional areas – Student Acquisition, Student Retention and SRM (CRM) Database - in order to assess how you gather, analyze and utilize data in order to recruit and retain profitable customers.
Student Retention Self-Assessment
The student retention self assessment allows you to quickly, efficiently identify strengths and weaknesses in your student retention strategies, practices, processes and programs. The self assessment consists of 6 sections ranging from "Student Recruitment" to "Drop out Stage" - asking you to respond to 62 statements related to student retention. This allows you to evaluate your retention efforts at very specific levels as well as overall!
Student Recruitment Self-Assessment
This student recruitment self-assessment allows you to quickly gain insight into your current recruitment strategies, practices, processes and programs.
Higher Education Competitive Radar Tool
The Competitive Radar Tool allows you to compare and rank your institution against your primary competitors. It allows you to rank the degree of competitiveness on a scale from 0 to 100 so that you can identify key areas where you need to focus on making changes and improvement.