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Sales Promotion Planning Checklist

You have identified what is happening in the marketplace. You have reviewed what you are doing in the marketplace at this time. You have reviewed and know what your competition… https://www.dwsassociates.com/resources-knowledgebase/marcom/sales-promotion-planning-checklist/

Managing the Sales Pipeline

Managing The Sales Pipeline What is the “Sales Pipeline”? Many people talk about it being the visual representation of the process of acquiring, nurturing and converting… https://www.dwsassociates.com/resources-knowledgebase/b2b-marketing/managing-sales-pipeline/

Email Tips For Colleges & Universities

Email Marketing Tips for Colleges and Universities 1. Rethink Your Email Strategy Right now, most colleges are capturing names and email addresses from people that are… https://www.dwsassociates.com/resources-knowledgebase/higher-education-marketing/email-tips-colleges-universities/

Guide to Creating Profitable Personas

Guide to Creating Profitable Personas Content marketing personas are important - and they don't bite so here are a few tips to help you generate personas that drive great… https://www.dwsassociates.com/resources-knowledgebase/digital-marketing/guide-creating-profitable-personas/

PPC Ads - Tips For More Effective Writing

Tips For Writing Effective PPC Ads Making a strong, positive first impression is key to generating an abundance of quality leads. With PPC ads, you must grab their… https://www.dwsassociates.com/resources-knowledgebase/digital-marketing/ppc-ads-tips-more-effective-writing/

Direct Response TV / Video Guide

Direct Response Television (DRTV) & Video Advertising DR television is far less flexible and more expensive than radio. But, the basics are the same as radio: The prospect… https://www.dwsassociates.com/resources-knowledgebase/direct-marketing/direct-response-tv-video-guide/

Direct Response Radio Guide

Direct Response Radio Advertising Checklist The basics of effective broadcast copy are exactly the same as those of all good direct response copy. Stringent time limitations… https://www.dwsassociates.com/resources-knowledgebase/direct-marketing/direct-response-radio-guide/

Email Design Guide & Tips

Click to download Email Marketing Checklist Things to remember: Design the email for quick viewing. Use basic HTML and keep it simple. Use pre-header text to emphasize the… https://www.dwsassociates.com/resources-knowledgebase/digital-marketing/email-design-guide-tips/

Email Copy Guide & Tips

Click to download Email Marketing Checklist Email Copy The same rules that apply to writing good direct response copy for letters apply to email copy, except that there are some… https://www.dwsassociates.com/resources-knowledgebase/digital-marketing/email-copy-guide-tips/

Direct Response Email Guide

To enhance your email communications, consider these factors: Personalization, using the recipient's name and other personalized information that you have on the recipient such… https://www.dwsassociates.com/resources-knowledgebase/digital-marketing/direct-response-email-guide/

Direct Response Banner Ads Guide

Direct Response Banner Ads Generally the same rules apply as for any direct response advertising, with some modification. Think of a banner ad as teaser copy for a website. … https://www.dwsassociates.com/resources-knowledgebase/digital-marketing/direct-response-banner-ads-guide/

Landing Page Design Guide

Landing Page Design Tips Strong headlines are important. Use benefit driven copy. Be succinct. Use value-focused button labels vs. effort-focused button text. Place the most… https://www.dwsassociates.com/resources-knowledgebase/digital-marketing/landing-page-design-guide/

Telemarketing Program Design / Creative Guide

Telemarketing Program Design / Creative Guide & Checklist Like other forms of direct marketing, the creative is driven by the goals of the audience, and the goals for the… https://www.dwsassociates.com/resources-knowledgebase/direct-marketing/telemarketing-program-design-creative-guide/

Direct Response Telemarketing Guide

Direct Response Telemarketing Telemarketing has been given a bad name by unsolicited outbound telephone marketing…commonly referred to as cold calling. It’s the direct response… https://www.dwsassociates.com/resources-knowledgebase/direct-marketing/direct-response-telemarketing-guide/

Lead Management Workshop

Lead Management Workshop - Developing a Lead Management Program Lead management is more than CRM software, personas and automated email messages. Effective lead management… https://www.dwsassociates.com/workshops/lead-management-workshop/

Sales Plan Creation Services

Having a well thought out and documented sales plan is key to achieving your company's revenue and profit objectives. We can help your sales leadership develop the plan and the… https://www.dwsassociates.com/marketing-services/sales-planning-services/sales-plan-creation-service/

How to Overcome the 3 Reasons Most Miss Their Enrollment Goals

3 reasons most colleges and universities miss their enrollment goals are easily overcome - learn how.
“We’re not generating enough leads.” “We’re not generating enough quality leads.” “We’re not converting quality leads into enrollments.” Causes for these three issues… https://www.dwsassociates.com/blog/2018/07/how-overcome-3-reasons-most-miss-their-enrollment-goals/

Routes-To-Market Evaluation & Planning Services

Starting At: (Call for quote or complete the information request form in the contact us section for additional information and pricing.) Routes-To-Market Evaluation & Planning… https://www.dwsassociates.com/marketing-services/strategic-marketing-services/routes-market-evaluation-service/

Should You Buy or Generate Your Own Leads?

Lead aggregators. Affiliate programs. Those places someone on your team calls to “buy leads” because you can’t seem to generate enough quality leads and enrollments with your lead generation/enrollment efforts. Should you buy leads or figure out how to…
Lead aggregators. Affiliate programs. Those places someone on your team calls to “buy leads” because you can’t seem to generate enough quality leads and enrollments… https://www.dwsassociates.com/blog/2018/07/should-you-buy-or-generate-your-own-leads/

PART 2: Podcasts: Develop Your Plan

Developing your podcast plan is the next step in the series. In Part 1 Should You Start Your Own Podcast, we covered the reasons to give podcasts some consideration and how to determine if they make sense for you – and your audience. So, you have d…
Developing your podcast plan is the next step in the series. In Part 1 Should You Start Your Own Podcast, we covered the reasons to give podcasts some… https://www.dwsassociates.com/blog/2018/07/part-2-podcasts-develop-your-plan/

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