Marketing Personalization...Most of It Isn't

There is a lot of talk in the industry about personalizing the buyer experience and a lot of press is given to the subject of marketing personalization. What's good, what's not, how much should you use it and where? Consumers have their own view. How s…
There is personalization and then there is good marketing personalization... There is a lot of talk in the industry about personalizing the buyer experience and a lot of press… https://www.dwsassociates.com/blog/2018/05/personalizationmost-it-isnt/