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Trade Show - Event Participation Sponsorship Checklist

Trade Show /Event Sponsorship / Participation Checklist Marketing funds aren't limitless. As a marketer, you have to answer the question, "Do we sponsor and participate in this… https://www.dwsassociates.com/marketing-tools/trade-show-event-marketing/event-participation-checklist/

Email Campaign Revenue & Profitability Analysis Tool

E-mail Campaign Revenue & Profitability Assessment Tool Use this E-mail Campaign Revenue & Profitability Assessment Tool to compute the number of completed responses you need to… https://www.dwsassociates.com/marketing-tools/marcom/e-marketing/calculators/email-campaign-revenue-profitability-analysis-tool/

DRTV Income Cash Flow Calculator

DRTV - Campaign Income & Cash Flow Calculator The DRTV Income & Cash Flow Projection Calculator will help you conduct "what-if" analysis, and income and cash flow projections for… https://www.dwsassociates.com/marketing-tools/marcom/direct-marketing-tools/calculators/drtv-income-cash-flow-calculator/

DRTV Ad Allowable Calculator

In the table below, enter your products, selling prices, the shipping and handling for each product, the cost of each product, the royalties as a percentage of the retail being… https://www.dwsassociates.com/marketing-tools/marcom/direct-marketing-tools/calculators/drtv-ad-allowable-calculator/

Part 1: Blogs: Should You Start A Blog?

Should a blog be part of your content marketing strategy? Well with Millennials and Gen Z as your audience a blog could make a lot of sense - so here are some questions to ask so you can decide if it's right for your business
You are searching for ways to leverage your existing resources and attract more high-quality leads that become new customers, clients and/or students – then you need to start a… https://www.dwsassociates.com/blog/2018/06/part-1-blogs-should-you-start-blog/

8 Simple Ways to Increase Enrollments

Everyone's searching for ways to increase enrollments - and here are 8 simple yet highly effective ways to generate more enrollments from your qualified leads.
Go to your site right now. Head over to a program page – either a graduate program or a degree completion program because that’s where your adult students are. The… https://www.dwsassociates.com/blog/2018/06/8-simple-ways-increase-enrollments/

Campaign Lead Flow Calculator - Based on Sales Cycle

In the first section "Conversion Rates," enter the conversion rate percentages for each step in the lead conversion process. Enter the rates as whole numbers (50%, enter 50). We… https://www.dwsassociates.com/marketing-tools/marcom/calcu/campaign-lead-flow-calculator-sales-cycle-based/

Marketing Kits & Toolkits

Marketing Kits & Toolkits We offer marketing kits / toolkits for each functional area of marketing, from overall planning to toolkits focused on direct marketing, digital… https://www.dwsassociates.com/store/toolkits/

Marcom Tools

Use Instructions for Tools & Apps All toolkits are compressed into Zip files for ease of data transfer. Some of the files are quite large, so be patient during download. If you… https://www.dwsassociates.com/store/marcom-tools/

Sales Planning Tools

eCommerce, Catalog, Retail Tools

Direct Marketing Tools

Marketing Planning Tools

Product Marketing Tools

Digital Marketing Tools

Customer Acquisition & Retention

Customer Acquisition & Retention Customer acquisition and retention are the life blood of any business and we as marketers and business leaders are on a constant quest to improve… https://www.dwsassociates.com/marketing-tools/planning/customer-acquisition-retention/

Part 1: Podcasts Should You Start Your Own Podcast?

Podcasts are a great way to reach an audience with relevant, valuable content in a unique and entertaining way - but how do you know if your audience wants to hear a podcast? Learn how to determine in your audience and podcasts are a good fit.
I can only imagine how many rolled their eyes at ‘start a successful podcast’ – but think about this for a moment. 73 MILLION AMERICANS – 26% OF THE US POPULATION – LISTEN TO… https://www.dwsassociates.com/blog/2018/06/part-1-podcasts-should-you-start-your-own-podcast/

CRM Application & Vendor Selection Checklist

CRM Application & Vendor Selection Guide A lot of factors go into selecting the appropriate CRM application and vendor for your customer relationship management program. Not all… https://www.dwsassociates.com/reference-center/market-planning/crm-application-vendor-selection-checklist/

Marketing Planning

Marketing Planning This section of the Reference Center includes references, tutorials, guides, checklists and other content to help you in the marketing planning process. … https://www.dwsassociates.com/reference-center/market-planning/

Higher Education Marketing

Higher Education Marketing This section includes reference materials, guides, checklists and more on higher education marketing to adult and non traditional students. https://www.dwsassociates.com/reference-center/higher-education-marketing/

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