Blog Search Page

Category List

Tag Cloud

Personas Predictive Modeling Offer Development Marketing Channels Email Marketing Integrated Marketing Communications Affiliate Marketing Content Marketing Revenue Competitive Intelligence College Retention Nurturing Marketing Promotions Blog Retailing Market Planning Process Higher Education Sales Management Adult Student Retention Student Success Call Center Content Markteing Market Planning Inbound Marketing paid media Personalization Web Forms Student Retention Marketing Management Marketing Audit Target Market Data Analytics Video Marketing Strategic Planning Creative Online Marketing CMO Student Nurturing Direct Response Differentiation Adtech Marketing Customer Acquisition Marketing Analytics Adwords Higher Education Marketing Database Marketing Selling Demand Generation Lead Management Marketing Communications Marketing Collateral Lead Generation Targeting & Segmentation SEM B2B Marketing Market Research B2C Marketing Segmentation Website Design Omni Channel Marketing Marketing Media PPC Ads College Recruitment Direct Mail Product Development Marketing Technology Market Segmentation Student Recruitment Internet Marketing Market Opportunity Assessment influencer marketing Market Testing Adult Students Social Media Campaign Planning Millennial Marketing Digital Marketing A/B Testing Student Enrollments Direct Marketing Process Mapping Strategic Market Planning Lead Nurturing Direct Response Email Telemarketing Sales New Program Development Enrollment Management Key Metrics Event Marketing DR Radio Advertising eCommerce Product Development Catalog Marketing Market Intelligence Data-Driven Marketing Webinar Marcom Gen Z Retail Marketing Customer Acquistion Mystery Shopper Audit Search Engine Marketing Profits Customer Retention Marketing Assessment retail Student Acquisition Lifelong Learning Business Catalogs Thank you page Target Marketing Setting Goals Mobile Marketing Direct Response Marketing Product Marketing Planning On Demand Marketing Post-traditional Students Marketing Strategy Podcast Sales Pipeline Marketing Automation Martech Merchandising Media Buying Market Analysis CRM Customer Service Student Satisfaction Social Media Marketing Dave Freeman Consumer Catalogs Outsourcing Social Media Marketing Research Assessments SMS Text Broadcast Direct Response eCommerce Cataloging DWS Associates Marketing Multi Channel Marketing Marketing Tools earned media Generation Z Marketing Connection Adult Student Recruitment Competitive Analysis Student Recruiting Campaign Email Business Development

Blog Search

Trade Show - Event Participation Sponsorship Checklist

Trade Show /Event Sponsorship / Participation Checklist Marketing funds aren't limitless. As a marketer, you have to answer the question, "Do we sponsor and participate in this… https://www.dwsassociates.com/marketing-tools/trade-show-event-marketing/event-participation-checklist/

Email Campaign Revenue & Profitability Analysis Tool

E-mail Campaign Revenue & Profitability Assessment Tool Use this E-mail Campaign Revenue & Profitability Assessment Tool to compute the number of completed responses you need to… https://www.dwsassociates.com/marketing-tools/marcom/e-marketing/calculators/email-campaign-revenue-profitability-analysis-tool/

DRTV Income Cash Flow Calculator

DRTV - Campaign Income & Cash Flow Calculator The DRTV Income & Cash Flow Projection Calculator will help you conduct "what-if" analysis, and income and cash flow projections for… https://www.dwsassociates.com/marketing-tools/marcom/direct-marketing-tools/calculators/drtv-income-cash-flow-calculator/

DRTV Ad Allowable Calculator

In the table below, enter your products, selling prices, the shipping and handling for each product, the cost of each product, the royalties as a percentage of the retail being… https://www.dwsassociates.com/marketing-tools/marcom/direct-marketing-tools/calculators/drtv-ad-allowable-calculator/

Part 1: Blogs: Should You Start A Blog?

Should a blog be part of your content marketing strategy? Well with Millennials and Gen Z as your audience a blog could make a lot of sense - so here are some questions to ask so you can decide if it's right for your business
You are searching for ways to leverage your existing resources and attract more high-quality leads that become new customers, clients and/or students – then you need to start a… https://www.dwsassociates.com/blog/2018/06/part-1-blogs-should-you-start-blog/

8 Simple Ways to Increase Enrollments

Everyone's searching for ways to increase enrollments - and here are 8 simple yet highly effective ways to generate more enrollments from your qualified leads.
Go to your site right now. Head over to a program page – either a graduate program or a degree completion program because that’s where your adult students are. The… https://www.dwsassociates.com/blog/2018/06/8-simple-ways-increase-enrollments/

Campaign Lead Flow Calculator - Based on Sales Cycle

In the first section "Conversion Rates," enter the conversion rate percentages for each step in the lead conversion process. Enter the rates as whole numbers (50%, enter 50). We… https://www.dwsassociates.com/marketing-tools/marcom/calcu/campaign-lead-flow-calculator-sales-cycle-based/

Marketing Kits & Toolkits

Marketing Kits & Toolkits We offer marketing kits / toolkits for each functional area of marketing, from overall planning to toolkits focused on direct marketing, digital… https://www.dwsassociates.com/store/toolkits/

Marketing Planning Tools

Use Instructions for Tools & Apps All toolkits are compressed into Zip files for ease of data transfer. Some of the files are quite large, so be patient during download. If you… https://www.dwsassociates.com/store/marketing-planning-tools/

Product Marketing Tools

Digital Marketing Tools

Marcom Tools

Sales Planning Tools

eCommerce, Catalog, Retail Tools

Direct Marketing Tools

Customer Acquisition & Retention

Customer Acquisition & Retention Customer acquisition and retention are the life blood of any business and we as marketers and business leaders are on a constant quest to improve… https://www.dwsassociates.com/marketing-tools/planning/customer-acquisition-retention/

Part 1: Podcasts Should You Start Your Own Podcast?

Podcasts are a great way to reach an audience with relevant, valuable content in a unique and entertaining way - but how do you know if your audience wants to hear a podcast? Learn how to determine in your audience and podcasts are a good fit.
I can only imagine how many rolled their eyes at ‘start a successful podcast’ – but think about this for a moment. 73 MILLION AMERICANS – 26% OF THE US POPULATION – LISTEN TO… https://www.dwsassociates.com/blog/2018/06/part-1-podcasts-should-you-start-your-own-podcast/

CRM Application & Vendor Selection Checklist

CRM Application & Vendor Selection Guide A lot of factors go into selecting the appropriate CRM application and vendor for your customer relationship management program. Not all… https://www.dwsassociates.com/reference-center/market-planning/crm-application-vendor-selection-checklist/

Marketing Planning

Marketing Planning This section of the Reference Center includes references, tutorials, guides, checklists and other content to help you in the marketing planning process. … https://www.dwsassociates.com/reference-center/market-planning/

Higher Education Marketing

Higher Education Marketing This section includes reference materials, guides, checklists and more on higher education marketing to adult and non traditional students. https://www.dwsassociates.com/reference-center/higher-education-marketing/

« Previous 12 Next »