Blog Search Tags - Retailing

Category List

Tag Cloud

Campaign Planning Mobile Marketing Email Marketing Tools Sales Marketing Connection Affiliate Marketing Advertising Market Segmentation Podcast B2B Marketing Process Mapping College Retention Event Marketing Content Markteing CRM Gen Z Strategic Market Planning retail Search Engine Marketing Mystery Shopper Audit Internet Marketing Student Acquisition Product Development Lead Nurturing Assessments Marketing Planning Telemarketing Merchandising Generation Z DR Radio Targeting & Segmentation Sales Management Business Catalogs Marketing Assessment Setting Goals Higher Education Marketing Lifelong Learning Student Retention Marketing Channels Marketing Strategy Customer Acquistion Direct Response Email Multi Channel Marketing Blog New Program Development A/B Testing Web Forms Adult Student Retention College Recruitment Predictive Modeling Enrollment Management Market Testing Sales Pipeline Data Analytics Student Recruiting Campaign Integrated Marketing Communications PPC Ads CMO Customer Acquisition earned media Database Marketing Social Media Adtech Cataloging On Demand Marketing Marketing Media Selling Differentiation Market Analysis Data-Driven Marketing Direct Mail Direct Response Catalog Marketing Student Nurturing Nurturing Competitive Intelligence Retailing Email Marketing Marketing Analytics Content Marketing B2C Marketing Social Media Marketing Marketing Adult Students Market Research Personas Social Media Offer Development Market Planning Inbound Marketing Market Intelligence Personalization Lead Generation Creative Martech Business Development Digital Marketing Website Design Student Enrollments Customer Retention DWS Associates Marketing Marketing Communications Video Marketing Demand Generation Student Success Dave Freeman Marketing Research Media Buying Target Market Thank you page Direct Marketing Competitive Analysis Retail Marketing Webinar influencer marketing Strategic Planning Direct Response Marketing Product Millennial Marketing Target Marketing Marketing Promotions Post-traditional Students paid media Market Planning Process Outsourcing SEM eCommerce Call Center Marketing Collateral Marketing Management Marketing Automation Key Metrics Broadcast Direct Response Higher Education Online Marketing SMS Text Student Recruitment Adult Student Recruitment Marketing Technology Lead Management Segmentation Omni Channel Marketing Market Opportunity Assessment eCommerce Product Development Student Satisfaction Profits Customer Service Revenue Adwords Marcom Marketing Audit Consumer Catalogs

Blog Search

49% of retailers name in-store mobile experience a top priority

49% of retailers name in-store mobile experience a top priority. The question is should they? Considering how tied to our smartphones we are, is making it easier for them to become even less engaged in their actual surroundings the right move? It's a t…
"49% of retailers name in store mobile experience a top priority." That from a recent study regarding smartphone usage in stores. I hate to disagree with the world of… https://www.dwsassociates.com/blog/2019/49-retailers-name-store-mobile-experience-top-priority/

Are Shoppers Really That Resistant to Self-Checkout?

In the push to reduce operating costs, and provide better service(?), more and more retailers have tried the self-checkout with questionable success, even among the M and Z generations. But, customers are balking and still prefer human assisted checkout …
Are shoppers really that resistant to self-checkout (scanning and bagging their own goods)? Yep, they are and just because the technology exists we should all change our… https://www.dwsassociates.com/blog/2018/are-shoppers-really-resistant-self-checkout/

Amazon's "Try Before You Buy"

Amazon’s “Try Before You Buy” might be more appropriately named “Try Before You Die”…Because for any other etailer, cataloger, retailer or eCommerce company, it would be the proverbial kiss of death, and it could be the kiss of death for Amazon’s apparel …
Amazon's "Try Before You Buy" might be more appropriately named "Try Before You Die"... Ever hear that old one "Don't try this at home?" Well, unless your name is Amazon don't… https://www.dwsassociates.com/blog/2018/try-you-buy/

The hidden cost of selling direct – the returns game

The downside of selling direct to the consumer via eCommmerce and dealing with the costs of customer returns.
Welcome to the returns game…one of the major costs of selling direct to the end user/consumer. All eCommerce companies and retailers wanting to sell direct, need to keep… https://www.dwsassociates.com/blog/2018/hidden-cost-selling-direct-returns-game/

Retail is Not Dead!

Retail is anything but dead and people need to understand what is happening and if they are a retailer what they need to do to grow and survive.
Retail is not dead! You betcha as they say in Minnesota. The retail store is not dead by any stretch of the imagination and even though this article pushes digital integration… https://www.dwsassociates.com/blog/2017/retail-not-dead/

Omni Channel or Not? Retail Survival or Not?

Brick and Mortar retail. How one brick and mortar intends to adopt Omni-channel strategies to survive.
Interesting article and interesting position on retail survival and the suggestion that retailers have to develop omni-channel strategies if they hope to survive in this world… https://www.dwsassociates.com/blog/2017/omni-channel-or-not-retail-survival-or-not/

The Drones Are Coming!

The drones are coming! If they aren’t, the hype surrounding their impact on consumer marketing and package delivery certainly is. At least this is what Amazon, Wal-Mart and now Google would like us to believe. In fact, Google is predicting that drone …
The drones are coming! If they aren’t, the hype surrounding their impact on consumer marketing and package delivery certainly is. At least this is what Amazon, Wal-Mart and now… https://www.dwsassociates.com/blog/2016/drones-are-comming/

Black Friday - Cyber Monday - Trends

Black Friday, the day after Thanksgiving…shopping, football and recovering from too much food…and most important, to retailers and online merchants, the day that signified the beginning of the most profitable period on the retail selling calendar.
Black Friday, the day after Thanksgiving…shopping, football and recovering from too much food…and most important, to retailers and online merchants, the day that signified the… https://www.dwsassociates.com/blog/black-friday-cyber-monday-trends/