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2019 Digital Marketing Trends & Gen Z

Digital marketing – the use of digital technologies such as the Internet, mobile phones, display advertising, and other machine-readable formats – is a critical component to your recruitment efforts. Here’s what’s working in the world today – and a few t…
DOWNLOAD INFOGRAPHIC Digital marketing – the use of digital technologies such as the Internet, mobile phones, display advertising and other machine-readable formats – is a… https://www.dwsassociates.com/blog/2019/03/2019-digital-marketing-trends-gen-z/

Developing Your Content Marketing Strategy

Developing your content marketing strategy is key to your ability to implement a successful content marketing program. This post walks you through the key steps and provides you with some free, useful tools...
Developing your content marketing strategy is key to your ability to implement a successful content marketing program. Define your content marketing goals. What do you… https://www.dwsassociates.com/blog/2018/11/developing-your-content-marketing-strategy/

Profile of the Average Online Student

Female (70%) 33 years old Working and earning a salary of $65,000 a year Studying business (34%) Attends part-time Seeking a bachelor’s or… https://www.dwsassociates.com/blog/2018/04/profile-average-online-student/

Welcome Back: Former Students, Graduates

I just finished reading an interesting article written by Michael B. Horn entitled “The Forgotten Student” and it got me thinking about the opportunities available… https://www.dwsassociates.com/blog/2018/03/after-retention-there-win-back/

Questions That You Need To Answer

NOTE: Please click on the image above to open in a new tab - it makes it easier to read the details. When we get called in to help a college that has been struggling… https://www.dwsassociates.com/blog/2018/01/questions-you-need-answer/

Why Colleges Are Failing to Achieve Adult Enrollment Goals

As the results to our latest survey started to come in, I was reminded of a quote attributed to Ben Franklin. “By failing to prepare, you are preparing to fail.”… https://www.dwsassociates.com/blog/2017/12/why-colleges-are-failing-achieve-adult-enrollment-goals/

Enrollment Opportunity: Under-served Segments

You serve a specific geographic market, and specific segments residing within that market. But markets can see their population change over time with people moving in… https://www.dwsassociates.com/blog/2017/12/enrollment-opportunity-underserved-segments/

Missing Unrealistic Goals

In one of my first meetings with university leadership, the Provost explained to me that he wanted to see a 15% increase in enrollments in the coming term. When I… https://www.dwsassociates.com/blog/2017/09/missing-unrealistic-goals/

Clear Communications, not Content Marketing, is Key to Achieving Adult Enrollment Goals

No one will argue against the importance of clear communication – especially in the recruitment process of adult students. The prospective adult student might be a… https://www.dwsassociates.com/blog/2017/08/clear-communications-not-content-marketing-key-achieving-adult-enrollment-goals-higher-education/

How to Say the Right Thing so More Adults Enroll

A prospective adult student contacted you last week and requested information about one of your graduate programs. And that’s when everything went wrong. You emailed… https://www.dwsassociates.com/blog/2017/08/how-say-right-thing-so-more-adults-enroll/

Webinar: 7 Proven Techniques for Increasing Adult Student Enrollments

Pat McGraw, vice president at DWS Associates presents the seven proven techniques for increasing adult student enrollments. You can also download the white paper this webinar… https://www.dwsassociates.com/blog/2017/04/webinar-7-proven-techniques-increasing-adult-student-enrollments/

Why You’re Not Answering Their Questions

When we are effectively delivering the right information with the right offer to the right person at the right time via the right channel, we’re going to see enrollments… https://www.dwsassociates.com/blog/2017/04/why-youre-not-answering-their-questions/

Student Recruitment & Retention Goes to the Movies

With all the fun that was this year’s Oscar’s – we thought we would keep the movie theme going and share some important student recruitment tips with some of the most… https://www.dwsassociates.com/blog/2017/03/student-recruitment-retention-goes-movies/

Your Trouble With Adwords

In higher education, a great deal of the student recruitment budget is invested in AdWords – so here are a few tips we would like to offer up in response to the most common problems. (And just to toot our own horn …our clients typically see a 10% increas…
In higher education, a great deal of the student recruitment budget is invested in AdWords – so here are a few tips we would like to offer up in response to the most common… https://www.dwsassociates.com/blog/2016/08/your-trouble-adwords/

Higher Education Marketing Assessment Tool: A Demo

Our Higher Education Marketing Assessment tool can be extremely powerful for marketing/enrollment management leaders searching for a detailed audit of their institution’s marketing/enrollment. The assessment provides you with an impartial, neutral valuat…
Our Higher Education Marketing Assessment tool can be extremely powerful for marketing/enrollment management leaders searching for a detailed audit of their institution’s… https://www.dwsassociates.com/blog/2016/06/higher-education-marketing-assessment-tool-demo/

Colleges Without Market Research: Penny-Wise, Pound Foolish

We know that knowledge is power yet so many colleges refuse to make an ongoing investment into market research. Why?
We know that knowledge is power yet so many colleges refuse to make an ongoing investment into market research. Why? We’ve all heard the arguments. We don’t have… https://www.dwsassociates.com/blog/2016/06/colleges-without-market-research-penny-wise-pound-foolish/

Tips for Recruiting Millennials to Your College

Instead of another article on how to leverage Snapchat or Pinterest or Periscope – this post is going to focus on your audience, Millennials. Here are a few important strategies you need to implement in order to see greater success recruiting millennials…
Instead of another article on how to leverage Snapchat or Pinterest or Periscope – this post is going to focus on your audience, Millennials. Here are a few important strategies… https://www.dwsassociates.com/blog/2016/05/tips-recruiting-millennials-your-college/

Differentiation - Colleges Need to Be Uniquely Valuable

There’s an interesting article, Why College Brands Look So Similar, that appeared on InsideHigherEd this week and it’s generating a bit of chatter and on LinkedIn. The lack of differentiation is a topic that pops up every year – we even offered up this wh…
There’s an interesting article, Why College Brands Look So Similar, that appeared on InsideHigherEd this week and it’s generating a bit of chatter and on LinkedIn. The lack of… https://www.dwsassociates.com/blog/2016/05/differentiation-colleges-need-be-uniquely-valuable/

8 1/2 Common Errors in the Student Recruitment Process

A few weeks ago, while having coffee with a former co-worker,the subject turned to our consulting work tied to the student recruitment process – specifically the common errors in the student recruitment process. Here’s what we came up with – let us know …
A few weeks ago, while having coffee with a former co-worker,the subject turned to our consulting work tied to the student recruitment process – specifically the common errors in… https://www.dwsassociates.com/blog/2016/04/8-12-common-errors-student-recruitment-process/

Colleges Must Lead the Way in Marketing to Millennials

Colleges need to take the lead when it comes to marketing to millennials – because if they follow what others have been doing, they will waste a lot of time, effort, energy and money.
Colleges need to take the lead when it comes to marketing to millennials – because if they follow what others have been doing, they will waste a lot of time, effort, energy and… https://www.dwsassociates.com/blog/2016/03/colleges-must-lead-way-marketing-millennials/

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