Business Development & Direct Marketing Solutions...
DWS Associates Business Development & Direct Marketing (Direct to Consumer Marketing) Solutions works with clients to develop marketing strategies and programs that drive sales and generate profits.
DWS Associates develops B2B and B2C sales and DTC marketing solutions, applications and tools for overall program planning, management, forecasting, analysis, and reporting. The company also provides consulting services in the following areas: sales management, strategic planning; direct marketing; multi-channel marketing; e-commerce and catalog marketing; database marketing and analytics; digital marketing / social media marketing; telemarketing (inbound and outbound); product development and merchandising; market research and competitive intelligence; and, marketing operations and management.
Tools, Services and References for Marketers
Sales & Marketing Tools
This section contains a wide variety of sales, marketing and direct marketing planning and analytical applications, calculators, checklists, charts, presentations, tools that will help you develop and execute more effective business-to-business (B2B) and business-consumer (B2C) marketing strategies, plans, and programs.
Marketing Reference Center
The reference is packed with information on a wide variety of marketing topics, including: direct marketing, digital marketing, marketing planning, eCommerce and catalog marketing, sales planning and management, higher education marketing and much more.
Marketing Services
Your sales and marketing activities need to produce profitable results - and DWS Associates provides you a comprehensive array of services that will increase sales and marketing performance while building strong, unique brands that attract, engage and retain profitable customers. We offer marketing planning, marcom, eCommerce & multi-channel marketing, sales planning and application development services.
eBooks, White Papers
This section contains a wide range of white papers on various topics in marketing, marketing planning, direct marketing, social and digital marketing and more.
Workshops
We offer customized, in-person workshops on a wide range of marketing topics. Our workshops are a highly effective way for you to get concentrated support exactly where you need it when you need it. This cost-efficient approach gives you maximum flexibility for your time and budget. DWS Associates have been conducting successful planning and training workshops for more than 30 years.
DWS Associates Founded in 1982
Our leadership team has more than two centuries of combined hands-on sales, marketing, applications development, merchandising and business development experience with P&L responsibilities. We are multi-channel marketers and have years of experience integrating and using marketing programs across a wide variety of channels in a wide variety of industries.
DWS Associates works with B2B and B2C clients to develop and enhance demand generation marketing strategies and programs across all channels.
- Develop direct response marketing, data-driven marketing programs.
- Develop on and offline demand generation strategies and programs.
- Develop the optimal media strategies and programs for customers acquisition and retention.
- Develop end-to-end lead management and lead nurturing strategies and programs.
Marketing Direct: Breaking Through The Clutter
In today's digital world, the avenues for directly connecting with clients and customers are constantly changing. However, just because a new advertising access point appears, it doesn't mean it's the best one for your company. Marketing Direct is an easy to understand, practical road map and guide to help marketers make effective use of direct marketing to break through the marketing clutter that is overwhelming both our digital and non- digital worlds.