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    • White Papers
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        • 7 Strategies to Drive B2B & B2C New Customer Acquisition
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        • 10+ Reasons Why Most College Marketing/Enrollment Plans Fail and How to Avoid Them
        • Adult Student Recruitment
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        • Adult Student Recruitment Best Practives
        • B2B Demand Generation Best Practices
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        • Competitive Intelligence 101
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        • Content Marketing Doing It Right
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        • Lead Flow Planning
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        • Marketing Metrics
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        • Targeting & Segmentation
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  • About
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  • Blog
    • 2019
      • 01
        • Market Opportunity Assessment: Why You Need One & 5 Key Steps
        • Enrollment Management: Navigating Disruption to Achieve Success
      • 02
      • 03
        • 49% of retailers name in-store mobile experience a top priority
        • 2019 Digital Marketing Trends & Gen Z
      • 04
        • Enrollment Management: Shifting Demographics & Shrinking Population
        • Smart College Recruitment Targets Wisely Using Segmentation
      • 05
        • Email Marketing Tips
    • 2018
      • 01
        • The hidden cost of selling direct – the returns game
        • 2018 Lead Generation & Recruitment Predictions & Tips
        • How's your marketing?
        • The Offer - How To Make One They Can't Refuse
        • Successful Product Development
        • How Direct Makes Digital Better
        • Questions That You Need To Answer
        • Do You Know What Your Competition Is Doing?
      • 02
        • The Marketing Planning Process...Doing It Right!
        • Managing The Sales Pipeline
      • 03
        • Being Prepared for Change (Why You Need Market Intelligence to Drive Revenue Growth)
        • Competitor Update: Coursera Coming to Eat Your Lunch
        • Discussion: Why Should Your Institution Exist in the 21st Century?
        • Discussion: Should Your College Exist in the 21st Century?
        • Welcome Back: Former Students, Graduates
        • Adult Students: Thoughts on the Chronicle's Report
      • 04
        • Avalanche of Dreck...Are you part of the problem?
        • Profile of the Average Online Student
        • You Can't Make It Up In Volume
      • 05
        • Simple Guide to Creating Profitable Personas
        • Amazon Losing Billions - You Should Be Scared
        • Comment: Why Most CMOs are Failing
        • Marketing Personalization...Most of It Isn't
        • Amazon's "Try Before You Buy"
        • Are Shoppers Really That Resistant to Self-Checkout?
        • B.A.N.T. May Be Old, But It Still Works
        • All The Martech In The World Won't Make You a Marketer
        • 9 Tips For Writing Effective PPC Ads
        • Blogging: 5 Reasons Why & 5 Tips for Success
        • The 4 Step Welcome Email Series
      • 06
        • The Lead Management Game - Winning Or Losing?
        • Part 1: Podcasts Should You Start Your Own Podcast?
        • Part 1: Blogs: Should You Start A Blog?
        • 8 Simple Ways to Increase Enrollments
      • 07
        • PART 2: Podcasts: Develop Your Plan
        • Should You Buy or Generate Your Own Leads?
        • How to Overcome the 3 Reasons Most Miss Their Enrollment Goals
      • 08
        • Contact Strategy: People Buy From People
        • 2 Commonly Overlooked Causes for Enrollment Shortfalls - And How to Fix Them
        • Designing and Writing Effective Direct Mail Packages
      • 09
      • 10
      • 11
        • Developing Your Content Marketing Strategy
        • How Content Marketing Can Increase Enrollments, Retention
    • 2017
      • 01
        • Influencer Marketing: More Confusion Over Simple Concept
        • 10+ Reasons Why Most College Marketing/Enrollment Plans Fail & How to Avoid Them
        • Marketing Planning 101 - Are You?
        • Are CMOs' Jobs in Jeopardy?
        • Lead Flow Planning - Getting It Right
        • Omni Channel or Not? Retail Survival or Not?
      • 02
        • Announcing Our New Enhanced On-Demand Services for Adult, Graduate and Continuing Education Programs
        • Tips for Great Direct Response Radio
        • Email Design Tips
        • Data-Driven Marketing...It's As Old As Index Cards, And Then Some...
        • Why They ain’t buying what you’re sellin’
      • 03
        • New Degree Programs: What You Must Learn from Google, Amazon and Apple
        • Student Recruitment & Retention Goes to the Movies
        • Just Outsource It!
      • 04
        • Why You’re Not Answering Their Questions
        • Adult Students: Are You Serious or Just Screwing Around?
        • Is Your Brand Safe?
        • Ask Questions
        • Event Marketing for Adult Enrollments
        • Retail is Not Dead!
        • Pros & Cons of In House Agency
        • Is Affiliate Marketing for Your Business?
        • Webinar: 7 Proven Techniques for Increasing Adult Student Enrollments
        • False Victories
      • 05
        • Bring Programmatic Adv In House? Yes? No?
        • Call Attribution Tech - Do you need it?
        • Are you losing sales people?
        • Webinar: Adult Student Retention
        • Is ‘eMail Blindness’ Killing Your Business?
      • 06
        • Direct Mail Tips for More Effective Student Recruitment
        • Marketers Wake Up...Get Those Phone #s
        • The Secret to Successfully Providing Life-long Learning
        • Higher Ed Marketing Podcast 3: Web Forms
        • Higher Ed Marketing Podcast 4: Thank you page
      • 07
        • 2 Secrets to Achieving Adult Enrollment Goals
        • Social Worship
        • The Amazon Effect...Are You Ready?
        • Old Ways Don't Open New Doors
      • 08
        • Early Results: Adult Student Recruitment Effectiveness Part I of II
        • Early Results: Adult Student Recruitment Effectiveness Part II of II
        • Webinar: Competitive Intelligence 101
        • How to Say the Right Thing so More Adults Enroll
        • Clear Communications, not Content Marketing, is Key to Achieving Adult Enrollment Goals
      • 09
        • Are You Listening Carefully? Asking the Right Questions?
        • Missing Unrealistic Goals
      • 10
        • What Are You Putting Into Your Sales Pipeline
        • Competitive Intelligence - What is it? Why do you need it?
      • 11
        • Yes, You Do Have the Budget
      • 12
        • Enrollment Opportunity: Under-served Segments
        • Why Colleges Are Failing to Achieve Adult Enrollment Goals
    • 2016
      • 01
        • Direct Marketing Planning
        • How Many Leads Do Our Sales Executives Need?
        • The Drones Are Coming!
        • New Study Identifies Opportunities to Improve Student Recruitment
        • Outbound Telemarketing Missing Opportunities As Part of College Student Recruitment
        • Student Retention Tips for 2016
        • Advantages of Direct Marketing
        • 6 Tips to Improve Your College's Content Marketing Performance
      • 02
        • Lead Flow Planning - Getting It Right
        • Are You Sitting Around Waiting for Business?
        • Get More Our of Your CRM Investment
        • Tips for Building Affordable, Effective Marketing Research Program
        • Smart College Recruitment Targets Wisely Using Segmentation
      • 03
        • Marketer's Toolkit Goes Mobile
        • A/B Testing: Some Important Rules to Follow
        • Targeting is Not Rocket Science
        • Snap Chat for Student Recruitment
        • Colleges Must Lead the Way in Marketing to Millennials
        • How Many Leads Do You Need?
        • Do You Know What a "Lead" Is?
        • Do You Know How Many Sales Leads You Need? Find Out With...
        • Content Marketing: It's a Mess
      • 04
        • What Is The Best Marketing Channel?
        • Do You Need a Marketing Plan?
        • Data Analytics Improve Enrollment Performance
        • Why Facilitated Strategic Planning Workshops are Most Effective for Your College...
        • Common Social Media Challenges and Solutions
        • 8 1/2 Common Errors in the Student Recruitment Process
      • 05
        • Differentiation - Colleges Need to Be Uniquely Valuable
        • Non-Traditional Students: Tips to Attract & Retain
        • Market Planning Process
        • Market Analysis - Identify Your Target Markets
        • Catalog Business Plan
        • 10 Common Digital Marketing Mistakes & Solutions
        • Tips for Recruiting Millennials to Your College
        • How to Lower New Student Acquisition Costs
      • 06
        • Your Website Needs Help
        • Better Adwords Performance ASAP
        • Higher Education Marketing Assessment Tool: A Demo
        • Join Marketing Connection Today
        • Marketers Are Focused On the Wrong Things
        • Marketing...It's About the Numbers
        • Colleges Without Market Research: Penny-Wise, Pound Foolish
        • Top Benefits You Enjoy From a Mystery Shopper Audit
      • 07
        • The Future of Content Marketing
        • Pokemon Go: Student Recruitment & Retention?
        • Whatever the Channel: Marketing Success Depends on 5 Factors
        • When Your Customers Aren't Your Customers - Social Media Pitfalls
        • Content Marketing Success
        • Why You Can't Afford to Pass on a Retention Audit
      • 08
        • Your Trouble With Adwords
        • You Can't Recruit & Retain if You Don't Know Your Audience
        • Facebook Live for Student Recruitment
        • How to Make Significant Improvements to Student Recruitment Results
      • 09
        • Why Facilitated Strategic Planning Workshops are Most Effective for Your College...
        • Video Marketing: Tips for Greater Success
        • The Details Are in the Plans
        • Digital Metrics: How Much is Real & How Much is Bullshit?
        • Video Content Marketing: Tips for Greater Success
      • 10
        • How You Can Enroll More Non-Traditional Students
        • Your Email Metrics Are Wrong
        • Too Much Content Too Much Waste
        • How Asking the Right Questions Can Increase Enrollments
        • Content Marketing for Higher Education Recruitment and Retention
      • 11
        • 5 Ways to Increase Graduate School Enrollments by Leveraging Data
        • Big Data, Predictive Analytics & Marketing Research Strike Out in Election 2016
      • 12
    • 2015
      • 11
        • Black Friday - Cyber Monday - Trends
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DWS Associates Marketing Workshops
DWS Associates > Workshops

Marketing Planning Workshop

Customer Acquisition Workshop

Customer Retention / Loyalty Workshop

Marcom Message Planning Workshop

Direct To Consumer Marketing Workshop

Catalog Marketing Workshop

Partner Marketing Workshop

Lead Management Workshop

Marketing Tools Request

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Call 651-666-0934

DWS Associates Marketing Workshops

iStock_000004854877XSmall.jpgYour success is built upon your ability to consistently deliver unique value to your customers – but in an ever-changing world, it is becoming more and more difficult to stay on top of your customers changing needs and expectations. What worked yesterday, may not work today; what works today might not be the most effective investment of your limited resources tomorrow. And with so many new choices popping up on an almost daily basis, it's extremely difficult to accurately pick what's best for your business.

That's where our customized, in-person workshops come in. Our workshops are a highly effective way for you to get concentrated support exactly where you need it when you need it. This cost-efficient approach gives you maximum flexibility for your time and budget. DWS Associates have been conducting successful planning and training workshops for more than 30 years. Our clients include Fortune 100 clients like IBM, Sony, as well as startups.

Audit6b.jpgOur team invests countless hours researching and analyzing best practices and developing trends so when you want to know where your future success lies, our team can present options and help guide you to the most appropriate and effective solutions. Each workshop is actually a consulting session, planned and facilitated by one of our senior consultants with hands-on, industry experience. Choose from our broad selection of standard workshop offerings. Or, if you don't see exactly what you're looking for, allow us to create a workshop for you customized for your needs.

What Makes Our Workshops Different?

  • We have been conducting successful planning workshops for more than 30 years. To name a few, we have conducted workshops for organizations like IBM and its partners, Sony, Neiman Marcus, Marshall Field & Co., SSA Global Technologies, SAS, Arizona Highways, Walden University, White Memorial Hospital, Enlace Advertising, MicroAge…from Fortune 100 to startups.
  • All workshops are delivered to your doorstep so that you don’t have to send your people out of town to get training.
  • Each workshop is a hands on working session, planned and facilitated by one of our senior partners with hands-on, real world, industry experience in organizations just like yours. We’re not an agency or educators, we are industry marketing professionals with hands on experience who have been there, done it and continue to do it. Our workshops are not just theory – you walk away with actionable plans. We know the problems you face in the real world and we focus on real world application and solutions.
  • Each workshop is tailored for your business’s specific situation, problems and needs; and, they are given to only one client organization at a time. It’s not you and people from twenty different organizations in a room, where out of necessity the content has to be more general so that it addresses everyone’s situation and needs. These sessions are very specific whether they be a workshop designed to develop your overall go to market plans or to develop co-marketing programs with one or more of your partners. And to be truly effective, these sessions, we like to bring together different members of your organization (e.g., management, finance, marketing, sales, IT, engineering, product marketing, etc.) to participate in the process and contribute to the development of plans and programs that everyone has a vested interest in seeing be successful.

Workshops We Offer

Listed below are just a few of our most popular workshops. However, since our workshops are designed specifically for your needs, you should call us today in order to discuss details.

  • Strategic Marketing Plan Workshop
  • Marketing Communications & Message Planning Workshop
  • Direct To Consumer Marketing & DM Campaign Planning Workshop
  • Catalog Marketing Workshop
  • Partner Marketing Workshop
  • Customer Acquisition Workshop
  • Customer Retention / Loyalty Workshop
  • Lead Gen & Pipeline Management Workshop

 

Workshop Format

Each workshop follows a preset methodology and requires some advanced preparation on the part of the participants. The purpose of each workshop is to develop actionable plans and programs.

These workshops are designed as customized, stand alone, multi-day engagements ranging from one to five days depending on the level of advanced preparation and the complexity of the plans being developed.

They can be conducted on-site at your location, or an off-site location depending on what works best for you.

Workshops can vary in size from small conference room groups of from 5 to 10 people up to larger auditorium groups of from 20 to 50 people.  The typical size is 10 to 15 people depending on the size of your organization and the people that you would like to have attend these sessions.  Sessions have included everyone from the CEO of the company to personnel in the marketing and sales organizations, as well representatives from finance, customer service and product marketing.

For pricing on workshops, use our Request Information form and choose the workshop topic that you are interested in and request pricing and other information regarding the workshop.  If you don't see a topic covered, we can create a customized workshop for your organization. Email us, file out the information request form, or call us at (651) 666-0934.

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