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How Content Marketing Can Increase Enrollments, Retention

What exactly is content marketing and how can it help your institution increase enrollments?
Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly… https://www.dwsassociates.com/blog/2018/11/how-content-marketing-can-increase-enrollments-retention/

2018 Lead Generation & Recruitment Predictions & Tips

Back in 2016, I wrote ‘Student Retention Tips for 2016’ that still garners a great deal of interest and discussion – so for 2018 I wanted to focus on lead generation and… https://www.dwsassociates.com/blog/2018/01/2018-lead-generation-recruitment-predictions-tips/

Are You Listening Carefully? Asking the Right Questions?

Something for you to think about - especially when wondering how you are going to achieve next term's adult enrollment goals with the same resources. Are you listening to… https://www.dwsassociates.com/blog/2017/09/are-you-listening-carefully-asking-right-questions/

Early Results: Adult Student Recruitment Effectiveness Part II of II

(NOTE: The Adult Student Recruitment Effectiveness Self-Assessment is 19 statements in length, and takes less than 10 minutes to complete. And you can receive a free, no… https://www.dwsassociates.com/blog/2017/08/early-results-adult-student-recruitment-effectiveness-part-ii-ii/

Early Results: Adult Student Recruitment Effectiveness Part I of II

Direct Mail Tips for More Effective Student Recruitment

Research has shown that direct mail is very effective with millennials - but for many colleges, direct mail isn't all that effective. Here are some tips that can help you… https://www.dwsassociates.com/blog/2017/06/direct-mail-tips-more-effective-student-recruitment/

Webinar: 7 Proven Techniques for Increasing Adult Student Enrollments

Pat McGraw, vice president at DWS Associates presents the seven proven techniques for increasing adult student enrollments. You can also download the white paper this webinar… https://www.dwsassociates.com/blog/2017/04/webinar-7-proven-techniques-increasing-adult-student-enrollments/

Adult Students: Are You Serious or Just Screwing Around?

Just so we’re all on the same page, let me start off with these two excerpts. Once a minority, today “non-traditional” students far outnumber the 18-to-22-year-olds… https://www.dwsassociates.com/blog/2017/04/adult-students-are-you-serious-or-just-screwing-around/

Why They ain’t buying what you’re sellin’

Actual enrollments are falling short of projections, and everyone is trying to figure out why. Typically, the first place everyone looks is marketing/enrollment management. Did they generate enough “leads”? Did enough of those “leads” start, co…
Actual enrollments are falling short of projections, and everyone is trying to figure out why. Typically, the first place everyone looks is marketing/enrollment… https://www.dwsassociates.com/blog/2017/02/why-they-aint-buying-what-youre-sellin/

10+ Reasons Why Most College Marketing/Enrollment Plans Fail & How to Avoid Them

Why do most college marketing/enrollment plans fail? And, more importantly, how do you avoid these very common mistakes and develop a more effective plan? Read on to learn of the top reasons for failure and how to avoid them!
NOTE: Check out our free self-assessment quizzes at the end of the article. Why do most college marketing/enrollment plans fail? And, more importantly, how do you avoid… https://www.dwsassociates.com/blog/2017/01/10-reasons-why-most-college-marketingenrollment-plans-fail-how-avoid-them/

5 Ways to Increase Graduate School Enrollments by Leveraging Data

5 Ways to Increase Graduate School Enrollments by Leveraging Data - so you can work smarter, improve performance and lower costs.
Searching for more effective ways to increase graduate school enrollments? Here are a few that can work wonders… Target those most like your successful Graduate… https://www.dwsassociates.com/blog/2016/11/5-ways-increase-graduate-school-enrollments-leveraging-data/

Facebook Live for Student Recruitment

UPDATE: According to a reliable source we spoke to this morning, Facebook is set to begin a phased rollout of a new feature that allows for two-person broadcasts on Live...
UPDATE: According to a reliable source we spoke to this morning, Facebook is set to begin a phased rollout of a new feature that allows for two-person broadcasts on Live. To… https://www.dwsassociates.com/blog/2016/08/facebook-live-student-recruitment/

You Can't Recruit & Retain if You Don't Know Your Audience

Know you audience! A fundamental element in successful student recruitment and retention. Yet we continue to hear the following statement oh so often…
Know you audience! A fundamental element in successful student recruitment and retention. Yet we continue to hear the following statement oh so often… “We’re struggling to… https://www.dwsassociates.com/blog/2016/08/you-cant-recruit-retain-if-you-dont-know-your-audience/

How to Make Significant Improvements to Student Recruitment Results

Our Mystery Shopper Audit has helped us – and close to 100 colleges – identify practical ways to improve student recruitment results. Here are the most common and effective…
Our Mystery Shopper Audit has helped us – and close to 100 colleges – identify practical ways to improve student recruitment results. Here are the most common and effective…… https://www.dwsassociates.com/blog/2016/08/how-make-significant-improvements-student-recruitment-results/

Pokemon Go: Student Recruitment & Retention?

Pokémon Go could be the secret to your success at recruiting and retaining students…or not. Let’s take a look and explore the latest from Nintendo…
Pokémon Go could be the secret to your success at recruiting and retaining students…or not. Let’s take a look and explore the latest from Nintendo… College Campuses Overrun by… https://www.dwsassociates.com/blog/2016/07/pokemon-go-student-recruitment-retention/

How to Lower New Student Acquisition Costs

Lower new student acquisition costs means your college and program can hit profitability sooner rather than later. So here are a few proven ways to make it happen…
Lower new student acquisition costs means your college and program can hit profitability sooner rather than later. So here are a few proven ways to make it happen… Stop… https://www.dwsassociates.com/blog/2016/05/how-lower-new-student-acquisition-costs/

Tips for Recruiting Millennials to Your College

Instead of another article on how to leverage Snapchat or Pinterest or Periscope – this post is going to focus on your audience, Millennials. Here are a few important strategies you need to implement in order to see greater success recruiting millennials…
Instead of another article on how to leverage Snapchat or Pinterest or Periscope – this post is going to focus on your audience, Millennials. Here are a few important strategies… https://www.dwsassociates.com/blog/2016/05/tips-recruiting-millennials-your-college/

Non-Traditional Students: Tips to Attract & Retain

RuffaloNoelLevitz (RNL) recently released their 2016 Marketing and Student Recruitment Practices Benchmark Report for 4-year Colleges and Universities and it’s jammed with interesting information – but 2 points jumped off the page at us...
RuffaloNoelLevitz (RNL) recently released their 2016 Marketing and Student Recruitment Practices Benchmark Report for 4-year Colleges and Universities and it’s jammed with… https://www.dwsassociates.com/blog/2016/05/non-traditional-students-tips-attract-retain/

8 1/2 Common Errors in the Student Recruitment Process

A few weeks ago, while having coffee with a former co-worker,the subject turned to our consulting work tied to the student recruitment process – specifically the common errors in the student recruitment process. Here’s what we came up with – let us know …
A few weeks ago, while having coffee with a former co-worker,the subject turned to our consulting work tied to the student recruitment process – specifically the common errors in… https://www.dwsassociates.com/blog/2016/04/8-12-common-errors-student-recruitment-process/

Colleges Must Lead the Way in Marketing to Millennials

Colleges need to take the lead when it comes to marketing to millennials – because if they follow what others have been doing, they will waste a lot of time, effort, energy and money.
Colleges need to take the lead when it comes to marketing to millennials – because if they follow what others have been doing, they will waste a lot of time, effort, energy and… https://www.dwsassociates.com/blog/2016/03/colleges-must-lead-way-marketing-millennials/

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