Blog Search Tags - Advertising

Category List

Tag Cloud

Lead Nurturing Social Media Marketing Dave Freeman Student Enrollments Direct Marketing DR Radio DWS Associates Marketing Affiliate Marketing Marketing Management Digital Marketing paid media Cataloging Predictive Modeling Business Development Retail Marketing Marketing Connection Market Intelligence Market Opportunity Assessment Targeting & Segmentation Event Marketing Media Buying Telemarketing eCommerce Student Recruitment Marketing Channels New Program Development Strategic Market Planning Nurturing Content Marketing retail earned media Marketing Automation College Retention Data-Driven Marketing Website Design influencer marketing Thank you page Direct Response Marketing Product Content Markteing Market Planning Process Email SMS Text Omni Channel Marketing Adtech Mobile Marketing Direct Response Email Merchandising Differentiation Webinar Business Catalogs Assessments Revenue Creative Marketing Collateral Offer Development Product Development Marketing Audit PPC Ads Advertising Student Success Millennial Marketing Enrollment Management Marketing Assessment Sales Marketing Planning Marketing Strategy B2B Marketing Market Testing SEM Social Media College Recruitment Market Research A/B Testing Marketing Tools Generation Z Outsourcing Adult Student Retention Strategic Planning eCommerce Product Development Gen Z CRM Segmentation Lead Management Adult Student Recruitment Mystery Shopper Audit Sales Pipeline Post-traditional Students Online Marketing Blog Podcast Market Analysis Lead Generation Customer Acquistion CMO Selling Personas Marketing Research Marketing Analytics Marketing Technology Adwords Market Segmentation Inbound Marketing Search Engine Marketing Direct Response Database Marketing Integrated Marketing Communications Internet Marketing Data Analytics Personalization On Demand Marketing Setting Goals Marketing Media Consumer Catalogs Competitive Intelligence Customer Service Adult Students Student Nurturing Lifelong Learning Demand Generation Campaign Planning Catalog Marketing Video Marketing Marketing Communications Marketing Direct Mail Customer Retention Key Metrics Broadcast Direct Response Student Recruiting Campaign Multi Channel Marketing Profits Email Marketing Higher Education Marketing Web Forms Retailing B2C Marketing Social Media Market Planning Student Satisfaction Competitive Analysis Student Acquisition Call Center Process Mapping Sales Management Student Retention Target Market Customer Acquisition Target Marketing Higher Education Martech Marcom Marketing Promotions

Blog Search

Bring Programmatic Adv In House? Yes? No?

The things you should consider if you are considering programmatic advertising buying in house.
Bringing media buying in house is part of the overall discussion on whether or you should bring your entire marketing agency needs in house. There are pluses and minuses… https://www.dwsassociates.com/blog/2017/bring-programmatic-adv-house-yes-no/

Pros & Cons of In House Agency

Do you or don't bring your advertising / creative agency in house? A lot of stuff in the press about this one in light of the recent problems that Pepsi experienced. I frankly wouldn't blame it on the agency being in house. Could just have as easily ha…
The pros and cons of running an in house agency - I have done both and there are plenty of benefits to bringing it in house, but to be successful you have to hire the right… https://www.dwsassociates.com/blog/2017/pros-cons-house-agency/

Is Your Brand Safe?

Brand safety, meaning having control over where your brand advertising is appearing has become a major issue that didn't exist before the digital media revolution. Now marketers are struggling with how to best leverage their ad dollars and at the same ti…
Over the past several months the brand safety issue has garnered more and more attention in the media, with more and more brands pulling their digital advertising spend from such… https://www.dwsassociates.com/blog/2017/your-brand-safe/

Tips for Great Direct Response Radio

Useful tips and recommendations for getting the most out of your direct response advertising in radio broadcasting.
Radio can be an effective medium for generating leads and sales for both B2B and B2C businesses. But, to get the most of the medium and your direct response advertising, keep… https://www.dwsassociates.com/blog/2017/tips-great-direct-response-radio/

What Is The Best Marketing Channel?

The answer to this question ultimately depends on how your buyers and buyer influencers consume information. And that depends on who your target customer is, because not all consumers get their information for making purchasing decisions from the same med…
What are the best promotional tools, media and channels for marketing our products and services? The answer to this question ultimately depends on how your buyers and buyer… https://www.dwsassociates.com/blog/2016/04/what-best-marketing-channel/