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Direct Marketing 101 - Workshop / Tutorial
These five presentations take you through every step and facet of direct marketing, including developing direct marketing plan, direct marketing financials and budgets, direct marketing circulation plans; database marketing; direct marketing analytics and testing; direct marketing creative and design, selecting the appropriate direct marketing media for your integrated direct marketing campaigns, and developing direct marketing offers. They address both consumer (B2C) and business to business (B2B) direct marketing. You will learn how to write a direct marketing plan; how to select the appropriate media for your campaign, when to use it; the types of mailing list, the list management process and circulation planning; the types of direct marketing offers and when to use them; how to build a direct marketing database; direct marketing breakeven analysis and breakeven formula design; and finally bringing it all together in a creative package that will give you the best chance of launching successful direct marketing programs.