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PPC Adwords Advertising Profitability Calculator
Use these tools to conduct "what-if" analysis in developing your Pay-Per-Click advertising campaigns. Use the "PPC Adv Profit Calculator" to calculate your potential profit based on your average cost for the PPC AdWord keyword you plan to use. Once you have entered the program parameters you will be able to calculate the campaign profitability in return on advertising investment (ROAI) for the keywords. Use the "PPC Advertising Spend Based on Profitability Goals" calculator to calculate the maximum average PPC spend for your campaign to break-even. You can also adjust the variables so that you can set a profit goal that you must achieve.
Each calculator has detailed instructions on how to use each tool. Click the menu button in the upper left hand corner of the tool to access each worksheet.