White Paper - B2B SEO & SEM: Build It & They Will Come...You Hope

SEO and SEM are part of today's marketing toolkit. No doubt about it, but how a B2B marketer uses them and how much they are used depends on many factors which are given little exposure in the industry or media. This white paper explores the role of SEO & SEM in driving website traffic for the B2B marketer.  How best to use it, etc.

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Areas of Interest	B2B Marketing  B2C Marketing  Higher Education Marketing  Retail, eCommerce, Catalog Marketing
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