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Social Worship

Does anyone actually develop photos anymore? I was wondering that when I was standing in line at the photo store at the mall the other day, waiting to pick up my… https://www.dwsassociates.com/blog/2017/social-worship/

Is Your Brand Safe?

Brand safety, meaning having control over where your brand advertising is appearing has become a major issue that didn't exist before the digital media revolution. Now marketers are struggling with how to best leverage their ad dollars and at the same ti…
Over the past several months the brand safety issue has garnered more and more attention in the media, with more and more brands pulling their digital advertising spend from such… https://www.dwsassociates.com/blog/2017/your-brand-safe/

When Your Customers Aren't Your Customers - Social Media Pitfalls

Social media. It’s the place to be. It’s where your audience can be found. And you damn well better be there, engaged with them.
Social media. It’s the place to be. It’s where your audience can be found. And you damn well better be there, engaged with them. But just remember this one little thing.… https://www.dwsassociates.com/blog/2016/07/when-your-customers-arent-your-customers-social-media-pitfalls/

Pokemon Go: Student Recruitment & Retention?

Pokémon Go could be the secret to your success at recruiting and retaining students…or not. Let’s take a look and explore the latest from Nintendo…
Pokémon Go could be the secret to your success at recruiting and retaining students…or not. Let’s take a look and explore the latest from Nintendo… College Campuses Overrun by… https://www.dwsassociates.com/blog/2016/07/pokemon-go-student-recruitment-retention/

Common Social Media Challenges and Solutions

Social media can be a challenge for any organization – but for many colleges, social media is a challenge because you have extremely limited resources and an incredibly large demand placed on top of those resources. Here are some ways to overcome those c…
Social media can be a challenge for any organization – but for many colleges, social media is a challenge because you have extremely limited resources and an incredibly large… https://www.dwsassociates.com/blog/2016/04/common-social-media-challenges-and-solutions/

Snap Chat for Student Recruitment

Should Snapchat be included in your student recruitment and retention efforts? We made a conscious decision not to address Snapchat in our recently published ebook, “Turn Social Media Into a Student Recruitment & Retention Powerhouse“. Heck, we said, t…
Should Snapchat be included in your student recruitment and retention efforts? We made a conscious decision not to address Snapchat in our recently published ebook, “Turn… https://www.dwsassociates.com/blog/2016/03/snap-chat-student-recruitment/