You Can't Make It Up In Volume

The three killers of any direct marketing / eCommerce business....returns, shipping costs, discounting. Taken to extremes any of these or any combination of them can close your doors. Amazon is dealing with all three and has chosen to raise membership fees to offset losses. They are lucky enough to have that option.

Profile of the Average Online Student

Avalanche of Dreck...Are you part of the problem?

The Internet is awash in content, most of it dreck. Are you a marketer contributing to the problem. If so, learn how to avoid or correct the problem.

Adult Students: Thoughts on the Chronicle's Report

Welcome Back: Former Students, Graduates

Competitor Update: Coursera Coming to Eat Your Lunch

Discussion: Should Your College Exist in the 21st Century?

Being Prepared for Change (Why You Need Market Intelligence to Drive Revenue Growth)

The Marketing Planning Process...Doing It Right!

All businesses need one, but many of businesses don't have one...a marketing plan. The marketing plan is your road map from Point A to Point B. It takes you from where you are to where you want to go. The marketing planing process is well defined and should be followed for the best results.

Managing The Sales Pipeline

Identify sales pipeline problems and repair them.