The Drones Are Coming!

The drones are coming! If they aren’t, the hype surrounding their impact on consumer marketing and package delivery certainly is. At least this is what Amazon, Wal-Mart and now Google would like us to believe. In fact, Google is predicting that drone delivery of consumer goods will be an important component of package delivery by 2017. (See http://www.huffingtonpost.com/entry/google-drones-delivery-2017_56380649e4b00a4d2e0ba5b7).

How Many Leads Do Our Sales Executives Need?

The bigger question is “how many leads does the overall business need to hit its revenue targets?” This is a question that perplexes many marketers when they sit down to plan their marketing activities for the next quarter, half or year. There are a lot of factors that go into determining the answer to this question, and I will address those in future articles. But, for now, I want to focus on something that is of immediate interest to your sales team, and that’s how many leads do they each need to make their personal quota for the period?

Direct Marketing Planning

New white paper on direct marketing campaign planning.