Category List

B2B Marketing (1)
Webinar (2)
Market Opportunity Assessment (1)
Digital Marketing (3)
Demand Generation (1)
Marketing Strategy (2)
Marketing Tools (1)
Customer Acquisition (4)
Strategic Marketing Planning (3)
Target Marketing (1)
SEM (2)
Telemarketing (1)
Internet Marketing (1)
Marketing Analytics (1)
Marketing Communications (4)
Omni Channel Marketing (1)
Marketing Channels (1)
Email Marketing (3)
Marketing Management (1)
CRM (1)
Direct Marketing (9)
Market Research (4)
Podcast: Higher Ed (4)
Marketing (4)
Higher Education Marketing (55)
Competitive Intelligence (2)
Martech (1)
Mobile Marketing (1)
Social Media Marketing (2)
Lead Management (7)
Catalog Marketing (2)
Sales Management (3)
eCommerce (5)
Marketing Planning (7)
Content Marketing (16)
Marketing Connection (1)
Retailing (2)
Retail Marketing (1)
Student Recruitment (4)
Advertising (1)

Tag List

PPC Ads (1)
SEM (2)
paid media (1)
Campaign Planning (1)
Market Segmentation (2)
Personalization (1)
Data-Driven Marketing (1)
Dave Freeman (3)
College Retention (1)
Marketing Automation (1)
Mobile Marketing (2)
Marketing Management (1)
Thank you page (1)
Email Marketing (5)
Mystery Shopper Audit (3)
influencer marketing (1)
Event Marketing (1)
College Recruitment (1)
Customer Acquisition (7)
Blog (1)
Cataloging (1)
Adult Student Retention (1)
Sales Management (2)
Marketing Analytics (1)
Enrollment Management (3)
SMS Text (1)
Marketing Technology (1)
Outsourcing (1)
Market Planning (2)
retail (3)
Merchandising (2)
Student Satisfaction (1)
Predictive Modeling (1)
Product Development (1)
Target Market (2)
Marcom (1)
Search Engine Marketing (1)
Omni Channel Marketing (2)
Telemarketing (1)
Social Media (1)
Market Research (8)
A/B Testing (2)
Market Opportunity Assessment (2)
Adtech (1)
Adult Students (4)
Segmentation (5)
Customer Retention (2)
Online Marketing (5)
Demand Generation (7)
Post-traditional Students (1)
Email (3)
Broadcast Direct Response (1)
Catalog Marketing (4)
Webinar (2)
Direct Marketing (13)
Advertising (5)
Content Markteing (5)
Media Buying (1)
Selling (1)
Consumer Catalogs (1)
Personas (3)
Student Acquisition (10)
Setting Goals (1)
Target Marketing (2)
CMO (1)
Nurturing (1)
Strategic Planning (5)
Direct Response Email (2)
Strategic Market Planning (4)
Internet Marketing (4)
Higher Education Marketing (21)
Sales Pipeline (1)
Data Analytics (2)
New Program Development (1)
Martech (1)
Retail Marketing (9)
Competitive Intelligence (7)
Assessments (1)
Market Intelligence (3)
Student Retention (14)
B2C Marketing (1)
Marketing Promotions (4)
Retailing (8)
On Demand Marketing (1)
Lead Nurturing (11)
Affiliate Marketing (1)
Direct Response Marketing Product (1)
Direct Mail (4)
Customer Acquistion (3)
Millennial Marketing (1)
Marketing Assessment (2)
Generation Z (1)
Inbound Marketing (1)
B2B Marketing (2)
Marketing Connection (1)
Lead Management (13)
Student Success (1)
Lifelong Learning (1)
Lead Generation (18)
Targeting & Segmentation (3)
Website Design (1)
Offer Development (1)
Market Testing (1)
Call Center (1)
Profits (1)
eCommerce (9)
Creative (2)
DR Radio (1)
Marketing Tools (2)
Higher Education (10)
Marketing Audit (1)
Sales (3)
Multi Channel Marketing (3)
Competitive Analysis (3)
Student Nurturing (7)
Revenue (1)
Marketing Research (3)
Market Planning Process (2)
Student Enrollments (1)
Customer Service (1)
Key Metrics (1)
Marketing Planning (9)
Database Marketing (1)
Process Mapping (1)
Business Development (1)
Podcast (2)
Marketing (17)
Marketing Media (2)
CRM (3)
Marketing Strategy (8)
Differentiation (1)
earned media (1)
Content Marketing (11)
Web Forms (1)
Marketing Communications (8)
eCommerce Product Development (1)
Integrated Marketing Communications (1)
Adwords (2)
Direct Response (3)
Marketing Channels (4)
Student Recruiting Campaign (1)
Marketing Collateral (2)
Social Media Marketing (6)
Market Analysis (1)
Student Recruitment (25)
Adult Student Recruitment (1)
Social Media (5)
DWS Associates Marketing (1)
Digital Marketing (9)
Video Marketing (2)
Business Catalogs (1)
Gen Z (2)

Tag Cloud

Direct MailAdvertisingRetail MarketingRetailingWebsite DesignMarket ResearchOffer DevelopmentOmni Channel MarketingProduct DevelopmentWeb FormsProfitsSales PipelineLead NurturingMarket Planning ProcessMillennial MarketingLead GenerationThank you pageWebinarPredictive Modelingearned mediainfluencer marketingDWS Associates MarketingMarketing PromotionsGeneration ZMarketing ChannelsStudent RetentionLead ManagementTarget MarketEmailMerchandisingMarket IntelligenceSMS TextDirect Response EmaileCommerce Product DevelopmentOutsourcingStudent SuccessRevenueDatabase MarketingCall CenterCustomer RetentionMarketing CollateralStudent Recruiting CampaignPersonalizationB2C MarketingSales ManagementA/B TestingB2B MarketingMystery Shopper AuditMarket PlanningStrategic Market PlanningSellingContent MarketingNurturingStudent RecruitmentCatalog MarketingSalesPPC AdsDR RadioSetting GoalsData-Driven MarketingAdult Student RecruitmentAdult Student RetentionMobile MarketingCustomer AcquistionMarketing CommunicationsMartechLifelong LearningSegmentationDemand GenerationMarketing TechnologyCRMMarketing ConnectionMarketing ManagementAffiliate MarketingTelemarketingSocial MediaAdult StudentsBusiness DevelopmentStudent NurturingContent MarkteingTarget MarketingBusiness CatalogsCMODifferentiationCampaign PlanningHigher EducationHigher Education MarketingAssessmentsConsumer CatalogsIntegrated Marketing CommunicationsCompetitive AnalysisMarket Opportunity AssessmentMarcomDirect MarketingVideo MarketingMarket SegmentationEnrollment ManagementCustomer ServiceMarketing AutomationCatalogingInternet MarketingCreativeEvent MarketingMarketing StrategyGen ZDigital MarketingMarket AnalysiseCommerceCollege RecruitmentMarketing AssessmentMarket TestingAdtechInbound MarketingDave FreemanEmail Marketingpaid mediaSearch Engine MarketingBlogMarketing MediaMarketing AnalyticsSocial MediaDirect ResponseBroadcast Direct ResponseTargeting & SegmentationData AnalyticsPodcastMarketingCompetitive IntelligenceMedia BuyingMarketing PlanningStudent EnrollmentsOnline MarketingStudent AcquisitionStudent SatisfactionMulti Channel MarketingMarketing ToolsKey MetricsCustomer AcquisitionMarketing ResearchOn Demand MarketingPost-traditional StudentsPersonasSocial Media MarketingNew Program DevelopmentAdwordsDirect Response Marketing ProductProcess MappingretailSEMStrategic PlanningMarketing AuditCollege Retention


Archive

Simple Guide to Creating Profitable Personas

May 03, 2018

adult montage.png

Content marketing personas are important - and they don't bite so here are a few tips to help you generate personas that drive great content.

What is a content marketing persona?

Think of a content marketing persona as a composite sketch of a target audience based on validated factors - known things rather than gut assumptions.  And these content marketing persona will drive productive buyer engagement, also known as sales! Without these personas, you're guessing and though you might guess right...you might not. And since you have limited resources to generate maximum profitability, it really is best to take the time to gather the data you need to base decisions off known factors.

Imagine your director had one vision of your customer in their mind.  And the people that report to that director had their own slightly different vision.  Of course, the sales team has their own vision.  As each of these people are involved in creating the content, developing the messaging and offers...they add their own unique vision.  Then, at the end, you have something that partially appeals to the director, the director's team and sales but could be far off from what the customer wants or needs.

Content marketing personas are more than demographics

If you target the consumer market,  it really helps to go beyond gender, age range, income range, marital status and kids in the home under 18-years of age.  Hobbies, interests, media usage and preferences, decision-making process and selection criteria are extremely insightful. And if your target is the business market, you need to understand title, experience, aversion to risk, roles played in the gathering and analysis of information and other key insights.

Your Ideal Customer: B2B Style

What does your ideal customer look like? Act like? To build a picture of that person, give them a name and get answers to questions like these:

Your Ideal Customer: B2C Style

In addition to demographics, what about...

There is no right or wrong content marketing persona

If you were to search Google right now using 'content marketing persona', you would have the usual 8 million or so results in under a full second. 

To save you some time, here are a few I recommend.

Just remember, this is about what works best for you so look around and get acquainted with the options then pick an approach that looks like it would be right for you.  Give it a try and then modify it over time. Personas will change over time based on the fact that people change over time.  Internal and external factors will cause shifts/changes - so this is an on-going process that you will adapt to over the years.      



Tags: Customer Acquistion, Content Markteing, Customer Retention
Category: Content Marketing

Fatal error: Call to a member function getUserUserBio() on null in /home/dwsass5/public_html/packages/problog/helpers/blogify.php on line 370