Category List

Marketing Tools (1)
Competitive Intelligence (2)
Retailing (2)
Market Opportunity Assessment (1)
Marketing Channels (1)
Mobile Marketing (1)
Marketing (4)
Advertising (1)
Customer Acquisition (4)
Retail Marketing (1)
Marketing Planning (7)
Digital Marketing (3)
Lead Management (7)
Higher Education Marketing (55)
Direct Marketing (9)
Marketing Management (1)
Podcast: Higher Ed (4)
CRM (1)
Strategic Marketing Planning (3)
Student Recruitment (4)
Market Research (4)
Content Marketing (16)
SEM (2)
Marketing Connection (1)
Marketing Strategy (2)
Telemarketing (1)
Demand Generation (1)
Internet Marketing (1)
Marketing Communications (4)
Sales Management (3)
Omni Channel Marketing (1)
Catalog Marketing (2)
Marketing Analytics (1)
Target Marketing (1)
Webinar (2)
Social Media Marketing (2)
Email Marketing (3)
Martech (1)
eCommerce (5)
B2B Marketing (1)

Tag List

Video Marketing (2)
Marketing Audit (1)
Market Opportunity Assessment (2)
Internet Marketing (4)
Marketing Research (3)
Marketing Assessment (2)
CRM (3)
Product Development (1)
Direct Response Email (2)
Search Engine Marketing (1)
Direct Response (3)
Sales (3)
Marketing Analytics (1)
Profits (1)
Event Marketing (1)
Personalization (1)
Segmentation (5)
Market Planning Process (2)
Personas (3)
Post-traditional Students (1)
Sales Management (2)
Marketing Technology (1)
Student Recruiting Campaign (1)
eCommerce (9)
Target Marketing (2)
Marketing Collateral (2)
Student Satisfaction (1)
Adult Students (4)
SMS Text (1)
Key Metrics (1)
Online Marketing (5)
Student Retention (14)
Predictive Modeling (1)
Integrated Marketing Communications (1)
Offer Development (1)
Market Planning (2)
Cataloging (1)
Outsourcing (1)
Web Forms (1)
A/B Testing (2)
Nurturing (1)
Setting Goals (1)
DR Radio (1)
Telemarketing (1)
Targeting & Segmentation (3)
Direct Mail (4)
Website Design (1)
Marketing Promotions (4)
Blog (1)
Lifelong Learning (1)
retail (3)
Customer Service (1)
Adwords (2)
Creative (2)
PPC Ads (1)
CMO (1)
Business Catalogs (1)
Inbound Marketing (1)
Content Markteing (5)
Marketing Media (2)
Social Media (5)
Affiliate Marketing (1)
Data-Driven Marketing (1)
DWS Associates Marketing (1)
Adult Student Retention (1)
Marketing Planning (9)
Enrollment Management (3)
Sales Pipeline (1)
Target Market (2)
Marketing Channels (4)
Marketing Management (1)
College Retention (1)
earned media (1)
Process Mapping (1)
Customer Retention (2)
Retail Marketing (9)
Customer Acquistion (3)
Marcom (1)
influencer marketing (1)
Student Enrollments (1)
Direct Marketing (13)
Differentiation (1)
SEM (2)
Student Acquisition (10)
Multi Channel Marketing (3)
Call Center (1)
B2B Marketing (2)
Student Recruitment (25)
Advertising (5)
Competitive Intelligence (7)
Market Analysis (1)
Lead Management (13)
Content Marketing (11)
Broadcast Direct Response (1)
Millennial Marketing (1)
Martech (1)
Email Marketing (5)
Social Media Marketing (6)
Gen Z (2)
Merchandising (2)
Student Nurturing (7)
Digital Marketing (9)
Assessments (1)
Retailing (8)
Market Segmentation (2)
Marketing Automation (1)
Strategic Planning (5)
Student Success (1)
Lead Generation (18)
Media Buying (1)
Marketing (17)
Business Development (1)
Campaign Planning (1)
Marketing Communications (8)
Catalog Marketing (4)
Podcast (2)
Mystery Shopper Audit (3)
Data Analytics (2)
Social Media (1)
Strategic Market Planning (4)
Adtech (1)
Database Marketing (1)
Omni Channel Marketing (2)
College Recruitment (1)
B2C Marketing (1)
Market Intelligence (3)
Selling (1)
paid media (1)
Higher Education Marketing (21)
Webinar (2)
Marketing Strategy (8)
Higher Education (10)
Email (3)
New Program Development (1)
Thank you page (1)
Demand Generation (7)
Market Testing (1)
Direct Response Marketing Product (1)
Marketing Connection (1)
Lead Nurturing (11)
Adult Student Recruitment (1)
On Demand Marketing (1)
Revenue (1)
Competitive Analysis (3)
Generation Z (1)
eCommerce Product Development (1)
Dave Freeman (3)
Market Research (8)
Marketing Tools (2)
Mobile Marketing (2)
Consumer Catalogs (1)
Customer Acquisition (7)

Tag Cloud

Lead ManagementInternet MarketingSales PipelineOmni Channel MarketingCall CenterMarket Opportunity AssessmentMulti Channel MarketingProduct DevelopmentMarket PlanningDR RadioMarketing ConnectionData-Driven MarketingRetail MarketingAssessmentsCRMBusiness DevelopmentTelemarketingCatalogingSellingData AnalyticsMobile MarketingDave FreemanMarketing AutomationDWS Associates MarketingEvent MarketingNew Program DevelopmentB2C MarketingWebsite DesignEnrollment ManagementStudent EnrollmentsTarget MarketStudent RetentionStrategic Market PlanningMystery Shopper AuditSalesStudent NurturingDirect MarketingMarketing StrategySearch Engine MarketingSocial Media MarketingWeb FormsTarget MarketingMarket Researchearned mediaMillennial MarketingMarketing AuditMarket Planning ProcessWebinarAdult Student RecruitmentGen ZDirect Response EmailMartechKey MetricsMarket IntelligenceSocial MediaProcess MappingMedia BuyingDatabase MarketingStrategic PlanningMarketing ToolsDifferentiationSales ManagementPredictive ModelingCustomer AcquisitionOutsourcingSegmentationCampaign PlanningSMS TextPersonalizationOn Demand MarketingeCommerceLead GenerationMarket TestingSEMStudent Satisfactioninfluencer marketingBroadcast Direct ResponseMarketing AnalyticsMarketing TechnologyPersonasContent MarketingMarketing MediaMarketing CollateralStudent SuccessAdult StudentseCommerce Product DevelopmentStudent RecruitmentPPC AdsLead NurturingCollege RetentionConsumer CatalogsMarketing ResearchCreativepaid mediaDemand GenerationAdvertisingAdtechCollege RecruitmentCustomer AcquistionMarketing PromotionsOnline MarketingCompetitive IntelligenceVideo MarketingEmailHigher EducationMarketingCustomer RetentionTargeting & SegmentationAffiliate MarketingA/B TestingGeneration ZNurturingMerchandisingDirect ResponseMarketing AssessmentretailContent MarkteingRetailingCustomer ServiceB2B MarketingDigital MarketingEmail MarketingMarketing ChannelsPodcastMarcomPost-traditional StudentsThank you pageAdwordsInbound MarketingSocial MediaBlogProfitsMarketing PlanningAdult Student RetentionBusiness CatalogsRevenueMarket AnalysisStudent AcquisitionMarketing ManagementStudent Recruiting CampaignSetting GoalsCatalog MarketingLifelong LearningMarketing CommunicationsDirect MailMarket SegmentationIntegrated Marketing CommunicationsDirect Response Marketing ProductHigher Education MarketingOffer DevelopmentCompetitive AnalysisCMO


Archive

Part 1: Podcasts Should You Start Your Own Podcast?

Jun 19, 2018

podcastsI can only imagine how many rolled their eyes at ‘start a successful podcast’ – but think about this for a moment.

73 MILLION AMERICANS – 26% OF THE US POPULATION – LISTEN TO PODCASTS MONTHLY.

And think about it – you have the content experts right there in the office with you that can speak first-hand about the topics your audience is interested in. Ahh, not that far-fetched of an idea is it!? Let me drop these two on you because these are specifically about your current audience and your soon-to-be audience:

75% OF 12 TO 24-YEAR OLDS AND 50% OF 25 TO 54-YEAR OLDS LISTEN TO PODCASTS MONTHLY.

WHY SHOULD YOU START A PODCAST?

For Millennials, and Gen Z, podcasts are perfect for their on-demand mentality. They want what they want when they want it. And if that happens to be while driving, they are playing podcasts off their smartphones so it’s just as easy as turning on the radio. They also prefer a well presented, in-depth story. They are your audience of today – so if this is how they would like to get information from you, you need to give podcasts a serious look.

HOW YOU CAN DETERMINE IF A PODCAST IS RIGHT FOR YOUR BUSINESS

The only real answer to this question is “Because it provides value to our audience while generating an acceptable return to our business.” Start by talking with your current customer base. How many listen to podcasts? How many have no idea what a podcast is? How many know what they are and won’t listen to them? Of those that listen to podcasts, what do they listen to? What do they like about podcasts? What do they dislike? What do they wish the podcasts addressed but don’t? Of those that know what podcasts are but have no interest in listening to them, why? And from those that have no idea what a podcast is, explain and get their reactions. From there, ask if they have any interest in listening to what you might have to say on a topic. After gathering that insight, go see what’s already out there as a podcast – especially in the area that you are interested in. How long have they been around? How many listeners? Who is hosting the podcast? What’s the format? Length? Audience size/downloads?

STILL NOT SURE – BE A GUEST ON A PODCAST!

If you don’t know someone that has their own podcast, reach on out to companies like Podcast Bookers or The Expert Bookers or Podcast Guest Booking Agency. The all match experts with podcasts for a fee.

In Our Next Episode: Tools of the Podcast Trade

You might decide that podcasting isn’t for you because there are better ways to reach your audience. But if you decide it’s worth the investment, in my next post, I will get into the tools of trade – ranging from a “great podcast voice” to the equipment investment (which isn’t as much as you might think) and how to lay out your concept and agenda leading up to your first podcast episode!



Tags: Podcast
Category: Content Marketing

Fatal error: Call to a member function getUserUserBio() on null in /home/dwsass5/public_html/packages/problog/helpers/blogify.php on line 370