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paid media (1)
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Lead Generation (18)
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Tag Cloud

Gen Z Business Development Media Buying Marketing Audit Sales Marketing Technology Market Intelligence Strategic Market Planning College Recruitment Targeting & Segmentation Advertising Generation Z Student Retention Consumer Catalogs Data Analytics Sales Pipeline Market Segmentation Website Design Dave Freeman Offer Development Sales Management Marketing Connection Marketing Analytics Search Engine Marketing paid media Direct Response Marketing Product Selling Social Media Marketing Student Nurturing Marketing Assessment Direct Response Email Marketing Media Direct Mail Market Testing Marketing Management SEM Direct Marketing Mystery Shopper Audit Marketing Communications PPC Ads Enrollment Management Student Recruitment Integrated Marketing Communications CMO Business Catalogs Lead Generation Marketing Adult Students Student Enrollments Marketing Research Student Acquisition Marcom Product Development Omni Channel Marketing Nurturing eCommerce Product Development Data-Driven Marketing Affiliate Marketing College Retention Adult Student Recruitment Market Planning Lead Management Adult Student Retention Adtech Assessments Personas Market Planning Process Market Research On Demand Marketing Customer Service Retail Marketing Email Marketing Strategic Planning Multi Channel Marketing Revenue B2B Marketing Internet Marketing Process Mapping Post-traditional Students Demand Generation influencer marketing Database Marketing Higher Education Market Opportunity Assessment Direct Response Student Recruiting Campaign Higher Education Marketing Social Media Marketing Promotions Outsourcing Profits Segmentation Marketing Planning B2C Marketing Broadcast Direct Response Call Center Podcast Digital Marketing Content Marketing Marketing Tools Millennial Marketing Predictive Modeling Marketing Automation Webinar Online Marketing CRM Content Markteing Lifelong Learning Adwords Merchandising Marketing Strategy Telemarketing Marketing Channels Cataloging A/B Testing Differentiation Inbound Marketing Video Marketing Personalization Lead Nurturing Email Web Forms Thank you page Customer Acquistion DR Radio Creative Student Success Blog Competitive Intelligence Target Marketing Key Metrics Target Market Catalog Marketing SMS Text retail eCommerce Setting Goals Mobile Marketing DWS Associates Marketing Student Satisfaction New Program Development Marketing Collateral Competitive Analysis earned media Martech Customer Acquisition Event Marketing Campaign Planning Retailing Social Media Customer Retention Market Analysis

Archive

Profile of the Average Online Student

Apr 16, 2018

Female (70%)
33 years old
Working and earning a salary of $65,000 a year
Studying business (34%)
Attends part-time
Seeking a bachelor’s or master’s degree (75%)
Lives within 100 miles of the physical campus (80%)
More likely to attend a nonprofit institution (65%)
Value the school’s reputation (75%)
Motivated by career advancement (46%)
Prefers online studies because they’re busy & need flexibility (68%)
Appreciate the ability to study anywhere, anytime (31%)

So, tell me...does this match up with your media, message, and offer strategies?

Source: http://www.thetechedvocate.org/average-online-college-student-look-like/

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