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On Demand Marketing Predictive Modeling Marketing Audit Database Marketing Lifelong Learning Direct Marketing Competitive Analysis Affiliate Marketing Thank you page Lead Generation Student Nurturing paid media Online Marketing College Recruitment Sales Pipeline Integrated Marketing Communications Outsourcing New Program Development PPC Ads Adult Student Recruitment Adwords Strategic Market Planning Market Planning Process Content Marketing Product Development SEM Higher Education Marketing Student Satisfaction Higher Education Event Marketing earned media Customer Retention Marketing Management Social Media eCommerce Product Development Target Marketing Marketing Assessment CRM Lead Nurturing Campaign Planning Marketing Personas Mobile Marketing Competitive Intelligence B2C Marketing Target Market Adult Student Retention Adtech Inbound Marketing Setting Goals Enrollment Management Marketing Strategy Student Retention Student Acquisition Marketing Communications Segmentation Social Media Marketing Strategic Planning CMO Student Recruiting Campaign Media Buying Martech Customer Acquistion Video Marketing Omni Channel Marketing Marketing Connection Differentiation Catalog Marketing B2B Marketing Multi Channel Marketing DR Radio Marketing Analytics Market Testing Personalization Broadcast Direct Response Creative Revenue Customer Service Sales Gen Z Business Development Website Design Lead Management Direct Response Student Success Post-traditional Students Adult Students Data Analytics Content Markteing A/B Testing Marketing Automation Marketing Channels Selling Social Media Direct Response Email Email Student Recruitment Market Intelligence Telemarketing Advertising retail Blog Call Center Webinar Retailing Data-Driven Marketing Retail Marketing Cataloging Customer Acquisition Key Metrics influencer marketing Direct Mail Process Mapping Marketing Promotions Offer Development eCommerce SMS Text Market Opportunity Assessment Generation Z Market Analysis Targeting & Segmentation Marketing Planning Millennial Marketing Direct Response Marketing Product Marketing Technology Profits Marketing Media Business Catalogs Market Research Marketing Research Dave Freeman Nurturing Podcast Mystery Shopper Audit Marketing Collateral Sales Management Marketing Tools Demand Generation Assessments DWS Associates Marketing Digital Marketing Search Engine Marketing Web Forms College Retention Student Enrollments Market Planning Market Segmentation Marcom Internet Marketing Consumer Catalogs Email Marketing Merchandising

Archive

Profile of the Average Online Student

Apr 16, 2018

Female (70%)
33 years old
Working and earning a salary of $65,000 a year
Studying business (34%)
Attends part-time
Seeking a bachelor’s or master’s degree (75%)
Lives within 100 miles of the physical campus (80%)
More likely to attend a nonprofit institution (65%)
Value the school’s reputation (75%)
Motivated by career advancement (46%)
Prefers online studies because they’re busy & need flexibility (68%)
Appreciate the ability to study anywhere, anytime (31%)

So, tell me...does this match up with your media, message, and offer strategies?

Source: http://www.thetechedvocate.org/average-online-college-student-look-like/

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