Category List

Sales Management (3)
Marketing Connection (1)
Martech (1)
Marketing Planning (7)
Strategic Marketing Planning (3)
Market Opportunity Assessment (1)
Higher Education Marketing (55)
Digital Marketing (3)
Retailing (2)
CRM (1)
Target Marketing (1)
Lead Management (7)
Marketing Analytics (1)
Student Recruitment (4)
SEM (2)
Webinar (2)
Marketing Strategy (2)
Marketing Tools (1)
Demand Generation (1)
Content Marketing (16)
B2B Marketing (1)
Marketing Management (1)
Mobile Marketing (1)
Marketing Channels (1)
Customer Acquisition (4)
Retail Marketing (1)
Direct Marketing (9)
Email Marketing (3)
Market Research (4)
Catalog Marketing (2)
Omni Channel Marketing (1)
Telemarketing (1)
Podcast: Higher Ed (4)
Social Media Marketing (2)
eCommerce (5)
Marketing (4)
Internet Marketing (1)
Competitive Intelligence (2)
Marketing Communications (4)
Advertising (1)

Tag List

Student Nurturing (7)
Content Markteing (5)
Marketing Strategy (8)
Thank you page (1)
Lead Generation (18)
Call Center (1)
Market Segmentation (2)
Revenue (1)
Blog (1)
Database Marketing (1)
Market Planning Process (2)
Campaign Planning (1)
Merchandising (2)
Marcom (1)
Targeting & Segmentation (3)
Millennial Marketing (1)
Outsourcing (1)
Multi Channel Marketing (3)
Gen Z (2)
Podcast (2)
Website Design (1)
Market Testing (1)
B2C Marketing (1)
Direct Response (3)
Video Marketing (2)
Lead Management (13)
Lifelong Learning (1)
Market Intelligence (3)
Sales Pipeline (1)
Marketing Communications (8)
DR Radio (1)
Catalog Marketing (4)
Student Satisfaction (1)
Target Marketing (2)
Telemarketing (1)
Sales (3)
Mobile Marketing (2)
Competitive Analysis (3)
Competitive Intelligence (7)
Direct Response Email (2)
Mystery Shopper Audit (3)
Business Development (1)
Higher Education (10)
Data Analytics (2)
Marketing Technology (1)
New Program Development (1)
Creative (2)
Adult Students (4)
Adult Student Retention (1)
paid media (1)
Setting Goals (1)
Lead Nurturing (11)
Customer Retention (2)
Strategic Market Planning (4)
Integrated Marketing Communications (1)
Marketing (17)
Retail Marketing (9)
Adwords (2)
Marketing Assessment (2)
Strategic Planning (5)
On Demand Marketing (1)
Internet Marketing (4)
Direct Marketing (13)
B2B Marketing (2)
Marketing Promotions (4)
Higher Education Marketing (21)
eCommerce (9)
Search Engine Marketing (1)
Affiliate Marketing (1)
Social Media (5)
earned media (1)
Student Enrollments (1)
Marketing Collateral (2)
SEM (2)
Student Recruiting Campaign (1)
Key Metrics (1)
Customer Acquistion (3)
SMS Text (1)
Social Media Marketing (6)
CRM (3)
Student Acquisition (10)
Media Buying (1)
Product Development (1)
Predictive Modeling (1)
Advertising (5)
Consumer Catalogs (1)
Omni Channel Marketing (2)
Inbound Marketing (1)
DWS Associates Marketing (1)
Post-traditional Students (1)
Differentiation (1)
Broadcast Direct Response (1)
Profits (1)
Content Marketing (11)
Sales Management (2)
Direct Response Marketing Product (1)
Generation Z (1)
Marketing Management (1)
eCommerce Product Development (1)
Marketing Tools (2)
Dave Freeman (3)
Nurturing (1)
Student Success (1)
Offer Development (1)
Enrollment Management (3)
CMO (1)
Direct Mail (4)
Marketing Automation (1)
Market Research (8)
Assessments (1)
Data-Driven Marketing (1)
Customer Acquisition (7)
Personas (3)
Social Media (1)
Segmentation (5)
Webinar (2)
Process Mapping (1)
Event Marketing (1)
Marketing Research (3)
Personalization (1)
Cataloging (1)
Marketing Channels (4)
Retailing (8)
Demand Generation (7)
Web Forms (1)
Customer Service (1)
PPC Ads (1)
Selling (1)
retail (3)
influencer marketing (1)
Marketing Audit (1)
Email Marketing (5)
A/B Testing (2)
Digital Marketing (9)
College Recruitment (1)
Market Planning (2)
Marketing Connection (1)
Business Catalogs (1)
Target Market (2)
Adtech (1)
Student Retention (14)
Marketing Media (2)
College Retention (1)
Martech (1)
Market Analysis (1)
Market Opportunity Assessment (2)
Online Marketing (5)
Email (3)
Student Recruitment (25)
Marketing Planning (9)
Marketing Analytics (1)
Adult Student Recruitment (1)

Tag Cloud

Broadcast Direct ResponseRetail MarketingStudent RecruitmentDWS Associates MarketingPersonasWeb FormsB2B MarketingAdwordsCMOSellingCall CenterEmailAdult Student RecruitmentDirect MarketingCollege RetentionGeneration ZDirect Response Marketing ProductStrategic Market PlanningEnrollment ManagementMobile Marketingpaid mediaLead GenerationNurturingB2C MarketingDR RadioConsumer CatalogsWebinarPredictive ModelingStudent SuccessCampaign PlanningSetting GoalsCatalogingearned mediaSMS TextMarketing PlanningDifferentiationDirect Response EmailBloginfluencer marketingAdvertisingMarket ResearchMarket TestingretailAssessmentsWebsite DesignStudent AcquisitionLifelong LearningMarketing AssessmentGen ZStudent EnrollmentsMillennial MarketingOutsourcingProcess MappingSocial MediaDemand GenerationProduct DevelopmentStudent SatisfactionCollege RecruitmentPPC AdsStudent Recruiting CampaignMerchandisingData AnalyticsCompetitive IntelligenceMarket IntelligenceMarketing ToolsMarketing ManagementMedia BuyingMarketing ChannelsDatabase MarketingMarketing ResearchMarketing TechnologyLead NurturingPost-traditional StudentsPodcastDirect MailMarketing MediaContent MarkteingMarketing AuditBusiness CatalogsSales ManagementRetailingPersonalizationKey MetricseCommerce Product DevelopmentNew Program DevelopmentTarget MarketingInternet MarketingThank you pageMarketing CollateralCustomer ServiceeCommerceStrategic PlanningMarketing StrategySales PipelineLead ManagementMarketing AnalyticsRevenueMartechMarket SegmentationMarketing PromotionsOmni Channel MarketingHigher Education MarketingCreativeHigher EducationCompetitive AnalysisEmail MarketingIntegrated Marketing CommunicationsTargeting & SegmentationTelemarketingOnline MarketingSalesCustomer RetentionMarketing ConnectionSearch Engine MarketingSegmentationAffiliate MarketingOn Demand MarketingMarket AnalysisMarcomCRMMarketing AutomationSocial Media MarketingAdult StudentsMarketing CommunicationsAdtechDigital MarketingCatalog MarketingVideo MarketingDave FreemanEvent MarketingProfitsAdult Student RetentionData-Driven MarketingA/B TestingBusiness DevelopmentStudent RetentionCustomer AcquistionStudent NurturingMarketingTarget MarketInbound MarketingMarket Opportunity AssessmentMulti Channel MarketingMarket Planning ProcessOffer DevelopmentSEMContent MarketingMarket PlanningMystery Shopper AuditSocial MediaCustomer AcquisitionDirect Response


PART 2: Podcasts: Develop Your Plan

Jul 10, 2018



Developing your podcast plan is the next step in the series.


In Part 1 Should You Start Your Own Podcast, we covered the reasons to give podcasts some consideration and how to determine if they make sense for you – and your audience.


So, you have decided to take the next step and that means figuring out what your podcast will be.




What is your podcast going to address? What is it about?


You’ve spoken with your clients, and they’ve given you some input. You’ve done some research on existing podcasts, so you know who is doing what, for how long, how often and with what size of a following.


Now is the time for you to decide.




Will you be the sole on-air personality bringing the podcast to life?


Will you co-host? And if so, who is the lucky person? Or will it be a couple of people rotating in and out based on the topic?


Will you be interviewing guests?


Will there be panel discussions?


Or will you be offering your expertise, insights, opinions, and recommendations in response to current events?


Or maybe a little bit of some or all the above?


Personally, out of the gate for the first time, my suggestion is to keep it simple.


How Long? How Often?


Daily? Weekly? Other?


A short-format podcast that’s maybe 5 to 10 minutes, where you address a single topic and most likely aren’t having a guest or co-host because that will add time…or a daily 60-minutes multi-segment format that includes a 1:1 interview and a panel discussion as well as some editorial?


Well, before the eyes prove larger than the stomach, keep these in mind.


Content Creation/Scripting.


You want the podcast to sound as professional as possible, and for most of us, that means spending time beforehand to write down what you’re going to say.  This organizes your thoughts and helps ensure you cover all the important points.


Winging it on air is not going to lead to professional outcomes.




When I produced webinars, and we had panel discussions or guest interviews, we spent at least one-hour walking through the actual webinar. 




First, to make sure everyone had their section finished and were comfortable presenting their content.  The one thing I learned was even the most successful subject matter expert can and will procrastinate and having a rehearsal forces them to be ready before the actual event rather than showing up for the actual event “…just making a few last changes…”


Second, because we always found spots that needed tweaking.  For example, transitions between speakers and topics.




You will need to invest some time into editing the raw first take.  You may need re-takes – maybe because of someone lost their place and you ended up with a long period of silence or because someone decided to walk into your ‘recording studio’ unannounced or because one of the guests is actually calling in and their local fire department just went past their home in full siren mode.


Target audience.


What did your audience tell you they wanted? Well, give them a little less length and frequency so they are begging for more rather than leaving early and forgetting to show up.


Schedule: WHo, WHat, WHen, Where, WHy and How


Once you’ve answered the above questions and come down with [ex] a weekly, 30-minute talk show format, hosted by me, talking about the current events of X that will be broken down into the following sections:





When you use our template, type everything out as you want to say it and use it to practice so you are comfortable with what will be said.  You want to get to the point where you sound like this is coming from you – not a memorized recital or a formal reading. 


You want your personality to come through, as well as your expertise. A blend, if you will, between a polished, professional sounding newscast and an ad-lib, freestyle radio talk show.  And to accomplish this, you get comfortable with the copy you wrote so you can then deliver the copy in a comfortable, conversational tone.


Your Intro.


You need to grab the attention of the audience – turn them from ‘audience’ to ‘listener’, if you will.  So, get some music – write your own, acquire the rights to a piece or find royalty free music (and be sure it is royalty free music) online.


Here are some royalty-free options:



Now, for the content.  You should include the following information:



You can record that yourself or you can hire voice talent. If you want to go the voice talent path, check out:





There are about a million or two sources of information – and opinions – on the equipment you need to host your podcast.




I use a Yeti by Blue which cost about $99 through Amazon.  The downside of the Yeti is that it doesn’t pack up and travel all that easily. The upside is that it plugs into my USB port and


So, if you want a more mobile microphone, check out Audio-Technica ATR-2100 USB Cardiod Dynamic USB/XLR Microphone for about $60 through Amazon and when you add the adjustable suspension boom scissor arm stand and a windscreen, you’re at about $80.


Another option is the Shure SM58-LC Vocal Microphone, Cardioid for about $90 at Amazon but with the USB Signal Adaptor, you’re looking at about $200.




For recording and, even more importantly for editing, headphones are your next piece of equipment.  Some things to consider when searching for your headphones include:



One option to check out is Audio-Technica ATH-M20X Professional Monitor Headphones for about $40 at Amazon.  You might also want to check out the Shure SRH440 Professional Studio Headphones for about $75 at Amazon.




Audacity is what I use which means it’s easy, gets the job done and the price is, as they say, very nice – FREE.  This open source podcasting software helps you record and edit the podcast before exporting to your hosting service.


For you folks using Apple/MAC products, Garageband is a low-cost ($0 to $15) for you.


Podcast Hosting Platforms


Audio files can take up a lot of storage and if you store them on your website, there is the possibility that all that storage will impact site performance – so most will use a media host.


The additional benefit – and it’s another biggie – is that you need an RSS Feed for distributing your podcasts via iTunes and other podcast apps.  The podcast hosting platform provides you with that RSS feed which makes your life a lot easier.


Here is a list of things you are going to want to address when trying to find the right platform for you.



Here is a list of podcast hosting platforms.  There are many others out there but based on what I have seen and read and used…




This is who we use.  Known mostly for music, they also support a lot of podcasts with a nice service.


They offer 3 different plans – free, pro and pro unlimited with upload quotas ranging from 3 hours to unlimited.  Pricing for the pro and pro unlimited plans weren’t available on the site at the time this was written.


Analytics vary by the plan with basic stats covering a count of plays, likes, reposts, comments, and downloads.  Extensive stats address plays by country, city, app, website and more.


There had been financial concerns but evidently, that has turned around.




Offering a variety of plans starting at $12 per month and topping out at $80 per month, Blubrry has received a great deal of positive press for its services.  If you are operating a WordPress website, they offer plug-in you might want to check out.




Starting with a free plan that limits you to 2 hours of uploads each month, hosted for 90-days, to a $24 per month plan that limits you to 12 hours of uploads each month but offers indefinite hosting, Buzzsprout might be worth checking out.




Podbean offers a complete podcasting platform with plans starting from $3 per month to $99 per month (billed annually).  Included are a mobile app and podcast player, your own podcast site, RSS Feed and iTunes support along with some basic statistics under the entry-level plan.


Your Podcast Plan


Well, did I answer your questions – and maybe raise a few more?  If so, feel free to post in the comments section below so everyone can benefit – or contact me directly if you prefer privacy.


Next, we’ll address the distribution of your podcast so you can get maximum exposure with your audience.





Tags: Podcast
Category: Content Marketing

Fatal error: Call to a member function getUserUserBio() on null in /home/dwsass5/public_html/packages/problog/helpers/blogify.php on line 370