All The Martech In The World Won't Make You a Marketer

The Martech stack now offers over 5,000 solutions from companies including us. And the list grows daily. And here’s the other things, all the Martech in the world won’t help you sell a product/solution where the market doesn’t need or want it or you haven't done your homework and identified your target market, etc. It’s past time for business leaders and marketers to step back and ask the key questions regarding performance, ROI and investment.

B.A.N.T. May Be Old, But It Still Works

B.A.N.T. it may be an old concept, but it still works. People talk about it’s time to put B.A.N.T. into the past. Some marketers say they have a better way of qualifying leads and you see articles all the time stating that B.A.N.T. no longer works. Well it does work.

Are Shoppers Really That Resistant to Self-Checkout?

In the push to reduce operating costs, and provide better service(?), more and more retailers have tried the self-checkout with questionable success, even among the M and Z generations. But, customers are balking and still prefer human assisted checkout if it's an option that you don't have to wait long for it, in line.

The 4 Step Welcome Email Series

A welcome email series can save you time and convert more leads into clients/enrollments. Learn the secrets of effective email welcome series here...

Amazon's "Try Before You Buy"

Amazon’s “Try Before You Buy” might be more appropriately named “Try Before You Die”…Because for any other etailer, cataloger, retailer or eCommerce company, it would be the proverbial kiss of death, and it could be the kiss of death for Amazon’s apparel business as well.

Marketing Personalization...Most of It Isn't

There is a lot of talk in the industry about personalizing the buyer experience and a lot of press is given to the subject of marketing personalization. What's good, what's not, how much should you use it and where? Consumers have their own view. How should you use it?

Comment: Why Most CMOs are Failing

Blogging: 5 Reasons Why & 5 Tips for Success

Amazon Losing Billions - You Should Be Scared

Amazon is losing billions from its retail business and rivals should be scared. Amazon clearly doesn't care about making money from its retail business. Lookout everyone else and not just their competitors in the retail industry.

Simple Guide to Creating Profitable Personas