What Is The Best Marketing Channel?

The answer to this question ultimately depends on how your buyers and buyer influencers consume information. And that depends on who your target customer is, because not all consumers get their information for making purchasing decisions from the same media or channels. In fact, people use different media and channels to get information about different products and services.

Do You Know What a "Lead" Is?

This is an important question, especially if you are in marketing and have the responsibility for generating leads for your sales organization. Based on recent research, it’s surprising how many marketers don’t have a clue what a “lead” is for their business. When no one in marketing or the rest of the organization knows what constitutes a “lead” or everyone has a different definition, you are already in trouble. Based on my experience, the situation isn’t improving. In fact, this situation is closer to being the norm rather than the exception.

Content Marketing: It's a Mess

Content marketing – it’s a mess. And it needs to be cleaned up for better performance...

Colleges Must Lead the Way in Marketing to Millennials

Colleges need to take the lead when it comes to marketing to millennials – because if they follow what others have been doing, they will waste a lot of time, effort, energy and money.

Do You Know How Many Sales Leads You Need? Find Out With...

How many sales leads do you need in your pipeline? In October we introduced the beta version of our mobile Sales Lead Flow Calculator to help you answer this question. In late November, we released the gold version at the Google Play Store. We’re happy to report that since its release, the tool has been downloaded by more than 17,000 users. The calculator works on Android and Windows smartphones and tablets.

Marketer's Toolkit Goes Mobile

DWS Associates, today, released its mobile Marketer’s Toolkit for android smartphones and tablets. Following the success of our release of 25 individual mobile tools and the requests of users, we’ve combined the best of those tools and added additional tools. The toolkit is free and can be downloaded from the Google Play Store and AppsGeyser Marketplace.

Snap Chat for Student Recruitment

Should Snapchat be included in your student recruitment and retention efforts? We made a conscious decision not to address Snapchat in our recently published ebook, “Turn Social Media Into a Student Recruitment & Retention Powerhouse“. Heck, we said, there are just so many social media platforms out there – let’s just focus on the Big 3 and see how our readers respond...

How Many Leads Do You Need?

How many sales leads do you need in your pipeline? You can now answer that question using the Android version of our Lead Flow Calculator on any Android smartphone or tablet. You can calculate that number in meetings on the fly without having to take your laptop with you or visit our site. So now, when the CEO asks you the question, you can give the answer as fast as you can enter the numbers.

Targeting is Not Rocket Science

Nine out ten B2B marketers admit that their communications reach people who will never do business with them. This is an amazing number, since the majority of B2B marketers have potential customer universes numbering in the hundreds, with few having them in the thousands. So what’s the problem?

A/B Testing: Some Important Rules to Follow

Simple, efficient, and fast, A/B testing – also known as ‘split testing’ and ‘bucket testing’ – allows you to compare a baseline control sample with a variety of single variable experiments to improve conversion rates. A classic direct mail tactic, this method of testing is easy to execute and is a great starting point for testing copy, layouts, images, and colors...